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Jim MacKay Financial Planning

Wealth managementRIA

Springfield, MOCRD 169583Updated

Jim MacKay Financial Planning is an investment adviser based in Springfield, MO, registered with the SEC since 2025. It provides financial planning and investment management. Its clients include high-net-worth individuals, charitable organizations and individual clients. Its regulatory assets under management total $176 million, as filed on 27 March 2026.

71
Clients
$2.22M
AUM per individual client
2
Advisory staff
1
Offices
See fees
Annual fee

From Form ADV filed 27 March 2026SEC record

Services and clients

Jim MacKay Financial Planning provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 26–50 clients last fiscal year.

Jim MacKay Financial Planning reports 71 clients. They include 35 high-net-worth individuals, 33 individual clients and 3 charitable organizations. Of its assets, 93.4% ($164M across 340 accounts) are managed with discretion; $11.6M across 44 accounts are not. It advised 2 clients without assets under management last fiscal year.

Clients and assets by client type
Clients71 clients
Assets$176M
Client typeClientsAssets
Individuals (other than HNW)46%11%
High-net-worth individuals49%75%
Charitable organizations4%14%
Client breakdown and activity details
Individuals (other than HNW)
Clients
33
Regulatory AUM
$18.5M
AUM share
10.5%
Avg. per client
$561K
High-net-worth individuals
Clients
35
Regulatory AUM
$133M
AUM share
75.3%
Avg. per client
$3.79M
Charitable organizations
Clients
Fewer than 5
Regulatory AUM
$25M
AUM share
14.2%
Avg. per client
$8.34M

Total

Clients
71
Regulatory AUM
$176M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
2
Private funds advised
0
Financial planning clients last fiscal year
26–50

Fees and minimums

Jim MacKay Financial Planning is paid through a percentage of assets under management and hourly charges. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.

Fee details and sources

Other fees

Limited scope financial planning
Limited scope financial planning is billed hourly at $250 an hour in 15-minute increments, with a deposit of 50% of the estimated fee.

Ownership and people

James Mackay owns 75% or more of Jim MacKay Financial Planning. It has 2 employees.

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Staff

  • 2 employees
  • 2 in advisory functions
  • 2 state-registered reps
Who owns the firm
Jim Mackay Financial Planning, LLC· the adviser
  • James Mackay

    Control person · since October 2013

    Owns 75% or more of Jim Mackay Financial Planning, LLC

Growth and acquisitions

Jim MacKay Financial Planning’s regulatory assets grew from $140M (April 2025) to $176M (March 2026); clients rose from 63 to 71 and employees were 2 in both filings.

By annual filing
Measure
Figures from each annual filing
FiledRegulatory AUMClientsStaffEmployeesOffices
Mar 2026March 2026$176M7121
Apr 2025April 2025$140M6321

Offices and registration details

Besides its headquarters, Jim MacKay Financial Planning has 0 offices, with 1 listed address in 1 state.

Listed office addresses by state

Missouri · 1 listed address

  • 2142 W. Chesterfield BLVD, E201, SpringfieldHQ

Contact and registration details

Legal name
Jim Mackay Financial Planning, LLC
Headquarters
2142 W. Chesterfield BLVD, E201, Springfield, MO 65807
SEC file
801-132302
Structure
Missouri LLC
Fiscal year end
December

Custodians

Jim MacKay Financial Planning’s named custodians for separately managed accounts are Altruist ($105M, 77%) and Vanguard Marketing ($30.8M, 23%). Jim MacKay Financial Planning has custody of $94.1M for 46 clients.

Reported separately managed account assets by custodian
$136M
named custodians
  • Vanguard MarketingVanguard Marketing Corporation · Valley Forge, PA · $30.8M23%
  • AltruistAltruist Financial LLC · San Diego, CA · $105M77%

Investments and reported holdings

At year end, Jim MacKay Financial Planning’s separately managed accounts were mostly in funds (97%).

What the accounts hold

Separately managed account assets by class, year end
  • Funds97%
  • Cash3%

Common questions

How many clients does Jim MacKay Financial Planning have?

Jim MacKay Financial Planning has 71 clients and manages $176 million for them, as of March 2026. They include 35 high-net-worth individuals, 33 individual clients and 3 charitable organizations.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 27 March 2026

What services does Jim MacKay Financial Planning offer?

Jim MacKay Financial Planning provides financial planning and portfolio management for individuals and small businesses.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

Which custodians does Jim MacKay Financial Planning use?

Jim MacKay Financial Planning’s separately managed account assets are held at Altruist Financial LLC (San Diego, CA), with $105M and Vanguard Marketing Corporation (Valley Forge, PA), with $30.8M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 27 March 2026

How many financial advisors does Jim MacKay Financial Planning have?

Jim MacKay Financial Planning has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Jim MacKay Financial Planning invest in?

At the end of its last fiscal year, Jim MacKay Financial Planning’s separately managed accounts held 97% registered funds (mutual funds, ETFs, BDCs) and 3% cash and equivalents.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Jim MacKay Financial Planning?

Jim MacKay Financial Planning’s direct owner is James Mackay (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 27 March 2026

How does Jim MacKay Financial Planning get paid?

Jim MacKay Financial Planning is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Jim MacKay Financial Planning?

Jim MacKay Financial Planning’s main office is at 2142 W. Chesterfield BLVD, E201, Springfield, MO 65807. Its phone number is 417-268-9191. Its website is mackayfinancialplanning.com.

Source: Form ADV Part 1A, Item 1.F, filed 27 March 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 27 March 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. PART 2, submitted 27 March 2026.
  3. IAPD firm record, CRD 169583.
  4. SEC registered adviser data, annual Form ADV amendments filed 3 April 2025 to 27 March 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. The logo is reproduced for identification from Mackay Financial Planning, LLC, website.

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