RLB Financial provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
RLB Financial reports 607 clients. They include 583 individual clients and 24 high-net-worth individuals. Of its assets, 100.0% ($174M across 609 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 96% | 57% |
| High-net-worth individuals | 4% | 43% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 583 | $99.7M | 57.4% | $171K |
| High-net-worth individuals | 24 | $73.9M | 42.6% | $3.08M |
| Total | 607 | $174M | 100% | $286K |
- Clients
- 583
- Regulatory AUM
- $99.7M
- AUM share
- 57.4%
- Avg. per client
- $171K
- Clients
- 24
- Regulatory AUM
- $73.9M
- AUM share
- 42.6%
- Avg. per client
- $3.08M
Total
- Clients
- 607
- Regulatory AUM
- $174M
- AUM share
- 100%
- Avg. per client
- $286K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
RLB Financial is paid through a percentage of assets under management, fixed fees (other than subscription fees) and other compensation. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning
- Financial planning is a flat fee with a maximum of $3,000, billed 50% in advance with the balance due on plan delivery.
Robert Baltzell owns 75% or more of RLB Financial. It has 4 employees, 3 of them in advisory roles.
Staff
- 4 employees
- 3 in advisory functions
- 3 state-registered reps
- 2 insurance agents
- 1 soliciting firm
- Owns 75% or more of RLB Financial LLC
Robert Baltzell
Control person · since September 2009
RLB Financial’s regulatory assets grew from $128M (February 2024) to $174M (March 2026); clients rose from 467 to 607 and employees were 4 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $174M | 607 | 4 | 2 |
| Feb 2025February 2025 | $149M | 381 | 4 | 3 |
| Feb 2024February 2024 | $128M | 467 | 4 | 3 |
Besides its headquarters, RLB Financial has 1 office, with 2 listed addresses across 2 states.
California · 1 listed address
- 1547 Palma DR., Ventura
Missouri · 1 listed address
- 2530 S. Campbell, Suite I, #130, SpringfieldHQ
Contact and registration details
- Legal name
- RLB Financial LLC
- Headquarters
- 2530 S. Campbell, Suite I, #130, Springfield, MO 65807
- Website
- rlbfinancial.com
- Phone
- 866-686-8097
- SEC file
- 801-128918
- Structure
- Missouri LLC
- Fiscal year end
- December
RLB Financial’s named custodian for separately managed accounts is Charles Schwab ($173M). RLB Financial does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Lynchburg, VT · $173M100%
At year end, RLB Financial’s separately managed accounts were mostly in stocks (80%) and bonds (20%).
What the accounts hold
- Stocks80%
- Bonds20%
How many clients does RLB Financial have?
RLB Financial has 607 clients and manages $174 million for them, as of March 2026. They include 583 individual clients and 24 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 6 March 2026
What services does RLB Financial offer?
RLB Financial provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does RLB Financial use?
RLB Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (Lynchburg, VT), with $173M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 6 March 2026
How many financial advisors does RLB Financial have?
RLB Financial has 3 investment adviser representatives registered with state securities authorities, out of 4 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does RLB Financial invest in?
At the end of its last fiscal year, RLB Financial’s separately managed accounts held 80% exchange-traded equities and 20% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns RLB Financial?
RLB Financial’s direct owner is Robert Baltzell (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 6 March 2026
How does RLB Financial get paid?
RLB Financial is paid through a percentage of assets under management, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact RLB Financial?
RLB Financial’s main office is at 2530 S. Campbell, Suite I, #130, Springfield, MO 65807. Its phone number is 866-686-8097. Its website is rlbfinancial.com.