Top 6 financial advisor firms in Lakeland

6 SEC-registered financial advisor firms are headquartered in Lakeland, FL, with $4.62B in combined regulatory assets under management. The largest by assets are Chas. P. Smith & Associates, Pa, CPA'S ($2.89B), Core Wealth Advisors ($702M) and Greenbridge Partners ($433M).

6
Financial advisor firms: $4.62B
Their combined AUM: $386M
Median firm AUM: 5,779
Clients of the top 6

The 6 largest by assets

1
Chas. P. Smith & Associates, Pa, CPA'S
RIA
$2.89B
0.75% to 1.50% a year
2
Core Wealth Advisors
RIA
$702M
1.50% to 1.50% a year
3
Greenbridge Partners
RIA
$433M
Up to 2.00% a year
4
Amerity Wealth Management
RIA
$339M
Regulatory AUM
5
James I. Black & Company
RIA
$144M
0.40% to 1.00% a year
6
Capstone Wealth Management
RIA
$109M
Regulatory AUM

Profiles of the top 6

No. 1 · RIA

Chas. P. Smith & Associates, Pa, CPA'S

Chas. P. Smith & Associates, Pa, CPA'S is an investment adviser based in Lakeland, FL, registered with the SEC since 1989. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $2.89 billion, as filed on 27 March 2026.

Chas. P. Smith & Associates, Pa, CPA'S charges 0.75%–1.50% a year for its Direct Investment Supervisory Services.

Regulatory AUM: $2.89B
Clients: 3,377
Advisory staff: 21
Founded: 1989
Fee schedule: 0.75% to 1.50% a year
Custodians: Fidelity
Headquarters: 205 East Orange Street #310, Lakeland, FL 33801-4611
Phone: 863-688-1725
Website: cpsinvestmentadvisors.com

No. 2 · RIA

Core Wealth Advisors

Core Wealth Advisors is an investment adviser based in Lakeland, FL, registered with the SEC since 2015. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $702 million, as filed on 6 July 2026.

Core Wealth Advisors charges 1.50% a year for its Wealth Management.

Regulatory AUM: $702M
Clients: 586
Advisory staff: 11
Founded: 2013
Fee schedule: 1.50% to 1.50% a year
Custodians: Fidelity
Headquarters: 124 South Florida Avenue, 4th Floor, Lakeland, FL 33801
Phone: 863-904-4745
Website: corewealth.com

No. 3 · RIA

Greenbridge Partners

Greenbridge Partners is an investment adviser based in Lakeland, FL, registered with the SEC since 2023. It provides financial planning and investment management. Its clients include individual clients and high-net-worth individuals. Its regulatory assets under management total $433 million, as filed on 10 March 2026.

Greenbridge Partners charges up to 2.00% a year for its Portfolio Management Fees.

Regulatory AUM: $433M
Clients: 648
Advisory staff: 1
Fee schedule: Up to 2.00% a year
Custodians: Charles Schwab
Headquarters: 3700 Airfield DR West, Lakeland, FL 33811
Phone: 863-688-5938

No. 4 · RIA

Amerity Wealth Management

Amerity Wealth Management is an investment adviser based in Lakeland, FL, registered with the SEC since 2023. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $339 million, as filed on 16 June 2026.

Regulatory AUM: $339M
Clients: 750
Advisory staff: 16
Custodians: Fidelity, Charles Schwab, RL 360 Insurance Company Limited, Pershing
Headquarters: 4740 Cleveland Heights Boulevard, Suite 5, Lakeland, FL 33813
Phone: 863-683-1750
Website: ameritywm.com

No. 5 · RIA

James I. Black & Company

James I. Black & Company is an investment adviser based in Lakeland, FL, registered with the SEC since 2020. It provides financial planning and investment management. Its clients include high-net-worth individuals and individual clients. Its regulatory assets under management total $144 million, as filed on 6 February 2026.

James I. Black & Company charges 0.40%–1.00% a year for its Portfolio Management Services.

Regulatory AUM: $144M
Clients: 130
Advisory staff: 2
Fee schedule: 0.40% to 1.00% a year
Minimum account: $50,000
Headquarters: 311 South Florida Avenue, Lakeland, FL 33801
Phone: 863-686-4163
Website: jamesiblack.com

No. 6 · RIA

Capstone Wealth Management

Capstone Wealth Management is an investment adviser based in Lakeland, FL, registered with the SEC since 2021. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $109 million, as filed on 2 July 2026.

Regulatory AUM: $109M
Clients: 288
Advisory staff: 3
Custodians: Charles Schwab, Axos Clearing
Headquarters: 5120 S. Lakeland Drive, Suite 1, Lakeland, FL 33813
Phone: 866-596-9886
Website: careformywealth.com

Questions about financial advisors in Lakeland

How many financial advisor firms are headquartered in Lakeland?

6 SEC-registered financial advisor firms report their principal office in Lakeland, FL, managing $4.62B in regulatory assets between them. The other 1 adviser headquartered in the city are broker-dealers, other kinds of wealth firm, or fund and institutional managers.

Source: Form ADV Part 1A, Items 1.F, 5.D and 5.F

What is the largest financial advisor firm in Lakeland?

Chas. P. Smith & Associates, Pa, CPA'S, with $2.89B in regulatory assets under management on its latest Form ADV. The next largest are Core Wealth Advisors ($702M) and Greenbridge Partners ($433M).

Source: Form ADV Part 1A, Item 5.F

How large is a typical financial advisor firm in Lakeland?

The median firm manages $386M in regulatory assets. That is the midpoint of the 6 firms headquartered in Lakeland.

Source: Form ADV Part 1A, Item 5.F

How much do financial advisors in Lakeland charge?

Of the 6 largest firms, 4 publish an asset-based fee schedule for their main service in their brochure. The highest rate in those schedules runs from 1.00% to 2.00% of assets, depending on the firm; each firm's fee is in its profile above.

Source: Form ADV Part 2A brochures, Item 5

How can I check a financial advisor's record in Lakeland?

Search the firm or the person on the SEC's Investment Adviser Public Disclosure site, adviserinfo.sec.gov, which shows registrations, Form ADV filings and any disclosures. Each firm profile in this directory links its SEC record.

Source: SEC Investment Adviser Public Disclosure

How is this list ordered?

By regulatory assets under management as filed on Form ADV, largest first. A firm is included when its principal office is in the city and most of its client assets belong to individuals and its type is RIA, which leaves out broker-dealers, wirehouses, RIA networks, digital advice, bank, insurance and family-office firms. A firm with only a branch office here is listed in its own headquarters city.

Source: Niva directory methodology

Lakeland has 6 financial advisor firms; see every adviser in the city →