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Amerity Wealth Management

Wealth managementRIA

Lakeland, FLCRD 322265Updated

Amerity Wealth Management is an investment adviser based in Lakeland, FL, registered with the SEC since 2023. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $339 million, as filed on 16 June 2026.

750
Clients
$447K
AUM per individual client
16
Advisory staff
18
Offices
See fees
Annual fee

From Form ADV filed 16 June 2026SEC record

Services and clients

Amerity Wealth Management provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers. Financial planning was provided to 1–10 clients last fiscal year.

Amerity Wealth Management reports 750 clients. They include 610 individual clients, 138 high-net-worth individuals, and 2 corporations and other businesses. Of its assets, 100.0% ($339M across 1,089 accounts) are managed with discretion. Of its clients, 2% are outside the U.S. It advised 7 clients without assets under management last fiscal year.

Clients and assets by client type
Clients750 clients
Assets$339M
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)81%48%
High-net-worth individuals18%51%
Corporations and other businesses<1%1%
Client breakdown and activity details
Individuals (other than HNW)
Clients
610
Regulatory AUM
$163M
AUM share
48.0%
Avg. per client
$267K
High-net-worth individuals
Clients
138
Regulatory AUM
$172M
AUM share
50.7%
Avg. per client
$1.24M
Corporations and other businesses
Clients
Fewer than 5
Regulatory AUM
$4.58M
AUM share
1.4%
Avg. per client
$2.29M

Total

Clients
750
Regulatory AUM
$339M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
2%
Clients advised without assets under management last fiscal year
7
Private funds advised
0
Financial planning clients last fiscal year
1–10

Fees and minimums

Amerity Wealth Management is paid through a percentage of assets under management, hourly charges, fixed fees (other than subscription fees) and other compensation. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.

Fee details and sources

Other fees

Fixed-Fee Financial Planning
Fixed fees are negotiated up to $1,500 for net worth under $500,000, $3,000 for $500,000 to $1,000,000, and $5,000 above $1,000,000.
Hourly Financial Planning
Hourly financial planning is $300 per hour, payable as invoiced.

Ownership and people

Mark Wells owns 75% or more of Amerity Wealth Management. The leadership team of Amerity Wealth Management includes Chief Compliance Officer Dawn Bond. It has 17 employees, 16 of them in advisory roles.

Leadership

  • Dawn Bond
    Member, Chief Compliance Officer
  • Mark Wells
    Managing Member

Investment adviser representatives

17 representatives listed in the SEC register as of 9 October 2026.

  • Dawn May Bond
  • Brian Thomas Bothe
  • Kelson Rhys Brunelle
  • Joshua Craig Fain
  • Jason William Hersch
  • Timothy Alan Kershaw
  • James Lavender
  • Daniel Martyn Leigh
  • Brian Stanley Pearce
  • Lance Michael Pearce
  • Simon Edmund Putt
  • Christopher Lee Stadler

Staff

  • 17 employees
  • 16 in advisory functions
  • 15 state-registered reps
  • 13 insurance agents
  • 4 soliciting firms
Who owns the firm
Amerity Wealth Management, LLC· the adviser
  • Mark Wells

    Control person · since June 2022

    Owns 75% or more of Amerity Wealth Management, LLC
  • Dawn Bond

    Control person · since June 2022

    Owns 10% to 25% of Amerity Wealth Management, LLC

Growth and acquisitions

Amerity Wealth Management’s regulatory assets grew 2.4× from $141M (May 2024) to $339M (June 2026); clients rose from 338 to 750 and employees from 15 to 17.

By annual filing
Measure
Figures from each annual filing
Amerity Wealth Management figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
June 2026$339M7501718
May 2025$277M6591718
May 2024$141M3381513

Offices and registration details

Besides its headquarters, Amerity Wealth Management has 17 offices (4 private residences, listed without an address), with 14 listed addresses in the U.S. and abroad.

Listed office addresses by state

Florida · 10 listed addresses

  • 4740 Cleveland Heights Boulevard, Suite 5, LakelandHQ
  • 12200 W. Colonial Drive, Winter Garden
  • 1645 Palm Beach Lakes Boulevard, West Palm Beach
  • 5237 Summerlin Commons BLVD, Fort Myers
  • 510 CR-466, Lady Lake
  • 42881 Lake Babcock Drive, Punta Gorda
  • 301 Third Street NW, Winter Haven
  • 410 S. Ware Boulevard, Tampa
  • 1810 W. Kennedy Boulevard, Tampa
  • 3201 Tamiami Trail North, Naples

International offices

  • 1 BROMLEY LANE, CHISLEHURST, KENT, BR7 6LH, United Kingdom
  • 24 AVENIDA ALEXANDRE HERCULANO 6E, SETUBAL, 2900-205, Portugal

Other business names

Amerity Wealth Management has reported 3 other business names to the SEC.

  • Alexander Peter US LLC
  • Alexander Peter Wealth Management US
  • Stadler Retire

Contact and registration details

Legal name
Amerity Wealth Management, LLC
Headquarters
4740 Cleveland Heights Boulevard, Suite 5, Lakeland, FL 33813
SEC file
801-127745
Structure
Florida LLC
Fiscal year end
December

Custodians

Amerity Wealth Management uses Pershing ($85.5M, 28%), RL 360 Insurance Company Limited ($78.6M, 26%) and Charles Schwab ($77.1M, 25%), among others, as custodians for its separately managed accounts. Amerity Wealth Management has custody of $10.3M in client assets for 35 clients.

Reported separately managed account assets by custodian
$304M
named custodians
  • FidelityFidelity Brokerage Services LLC · Smithfield, RI · $63.2M21%
  • Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $77.1M25%
  • RL 360 Insurance Company LimitedRL 360 Insurance Company Limited · Douglas · $78.6M26%
  • PershingPershing Channel Islands, LTD · St Helier · $85.5M28%

Investments and reported holdings

At year end, Amerity Wealth Management’s separately managed accounts were mostly in funds (76%) and stocks (13%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks13%
  • Funds76%
    • Registered funds75%
    • Pooled vehicles1%
  • Cash10%
  • Other1%
    • Indexes on fixed index annuities1%

Common questions

How many clients does Amerity Wealth Management have?

Amerity Wealth Management has 750 clients and manages $339 million for them, as of June 2026. They include 610 individual clients, 138 high-net-worth individuals, and 2 corporations and other businesses.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 16 June 2026

What services does Amerity Wealth Management offer?

Amerity Wealth Management provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

Which custodians does Amerity Wealth Management use?

Amerity Wealth Management’s separately managed account assets are held at Pershing Channel Islands, LTD (St Helier), with $85.5M, RL 360 Insurance Company Limited (Douglas), with $78.6M, Charles Schwab & Co., Inc. (Westlake, TX), with $77.1M and Fidelity Brokerage Services LLC (Smithfield, RI), with $63.2M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 16 June 2026

How many financial advisors does Amerity Wealth Management have?

Amerity Wealth Management has 15 investment adviser representatives registered with state securities authorities, out of 17 employees, and 16 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 13 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Amerity Wealth Management invest in?

At the end of its last fiscal year, Amerity Wealth Management’s separately managed accounts held 75% registered funds (mutual funds, ETFs, BDCs), 13% exchange-traded equities, 10% cash and equivalents, 1% pooled vehicles (private funds and similar) and 1% other. The 1% other category is described as: Indexes on Fixed Index Annuities.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Amerity Wealth Management?

Amerity Wealth Management’s direct owners are Mark Wells (75% or more) and Dawn Bond (10% to 25%).

Source: Form ADV Part 1A, Schedules A and B, filed 16 June 2026

How does Amerity Wealth Management get paid?

Amerity Wealth Management is paid through a percentage of assets under management, hourly charges, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Amerity Wealth Management?

Amerity Wealth Management’s main office is at 4740 Cleveland Heights Boulevard, Suite 5, Lakeland, FL 33813. Its phone number is 863-683-1750. Its website is ameritywm.com.

Source: Form ADV Part 1A, Item 1.F, filed 16 June 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 16 June 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. AMERITY WEALTH FORM ADV PART 2A, submitted 25 March 2026.
  3. IAPD firm record, CRD 322265.
  4. SEC registered adviser data, annual Form ADV amendments filed 2 May 2024 to 16 June 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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