Top 10 financial advisor firms in Alabama

57 SEC-registered financial advisor firms are headquartered in Alabama, with $75.3B in combined regulatory assets under management. The largest by assets are Waverly Advisors ($29.9B), EverSource Wealth Advisors ($5.1B) and Keel Point ($4.07B).

57
Financial advisor firms: $75.3B
Their combined AUM: $443M
Median firm AUM: 32,886
Clients of the top 10

The 10 largest by assets

1
Waverly Advisors
RIA
$29.9B
0.25% to 1.50% a year
2
EverSource Wealth Advisors
RIA
$5.1B
Regulatory AUM
3
Keel Point
RIA
$4.07B
0.30% to 1.35% a year
4
The Welch Group
RIA
$3.68B
0.30% to 1.20% a year
5
Oneascent Financial Services
RIA
$3.54B
Regulatory AUM
6
Leavell Investment Management
RIA
$3.4B
Up to 1.25%
7
Mitchell, McLeod, Pugh & Williams
RIA
$2.66B
Regulatory AUM
8
Jackson Thornton Wealth Management
RIA
$2.01B
0.35% to 1.25% a year
9
Southern Financial Group
RIA
$1.05B
0.50% to 1.00% a year
10
Marble Wealth
RIA
$1.05B
Regulatory AUM

Profiles of the top 10

No. 1 · RIA

Waverly Advisors

Waverly Advisors is an investment adviser based in Birmingham, AL, registered with the SEC since 2001. It provides financial planning and investment management. Its clients include high-net-worth individuals, pension and profit-sharing plans, and individual clients. Its regulatory assets under management total $29.9 billion, as filed on 31 August 2026.

Waverly Advisors charges 0.25%–1.50% a year for its Percentage Based Advisory Fee.

Regulatory AUM: $29.9B
Clients: 13,689
Advisory staff: 197
Fee schedule: 0.25% to 1.50% a year
Custodians: Charles Schwab, Fidelity
Headquarters: 600 University Park Place, Suite 501, Birmingham, AL 35209
Phone: 205-871-3334
Website: waverly-advisors.com

No. 2 · RIA

EverSource Wealth Advisors

EverSource Wealth Advisors is an investment adviser based in Birmingham, AL, registered with the SEC since 2020. It provides financial planning and investment management. Its clients include high-net-worth individuals, other clients and individual clients. Its regulatory assets under management total $5.1 billion, as filed on 25 September 2026.

Regulatory AUM: $5.1B
Clients: 4,338
Advisory staff: 76
Custodians: Charles Schwab, Fidelity
Headquarters: 3500 Colonnade Parkway, Suite 150, Birmingham, AL 35243
Phone: 205-982-5515
Website: eversourcewealthadvisors.com

No. 3 · RIA

Keel Point

Keel Point is an investment adviser based in Huntsville, AL, registered with the SEC since 2003. It provides financial planning and investment management. Its clients include high-net-worth individuals, corporations and other businesses, and charitable organizations. Its regulatory assets under management total $4.07 billion, as filed on 8 June 2026.

Keel Point charges 0.30%–1.35% a year for its Investment Management Services.

Regulatory AUM: $4.07B
Clients: 1,613
Advisory staff: 54
Fee schedule: 0.30% to 1.35% a year
Custodians: Fidelity, J.P. Morgan
Headquarters: 100 Church Street, Suite 500, Huntsville, AL 35801
Phone: 256-704-5111
Website: keelpoint.com

No. 4 · RIA

The Welch Group

The Welch Group is an investment adviser based in Birmingham, AL, registered with the SEC since 1999. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $3.68 billion, as filed on 31 August 2026.

The Welch Group charges 0.30%–1.20% a year for its Portfolio Design/Management.

Regulatory AUM: $3.68B
Clients: 1,450
Advisory staff: 26
Founded: 1998
Fee schedule: 0.30% to 1.20% a year
Custodians: Charles Schwab
Headquarters: 3940 Montclair RD, Fifth Floor, Birmingham, AL 35213
Phone: 205-879-5001
Website: welchgroup.com

No. 5 · RIA

Oneascent Financial Services

Oneascent Financial Services is an investment adviser based in Birmingham, AL, registered with the SEC since 2016. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $3.54 billion, as filed on 14 August 2026.

Regulatory AUM: $3.54B
Clients: 5,279
Advisory staff: 74
Custodians: Charles Schwab, Fidelity
Headquarters: 100 Grandview Place, Suite 200, Birmingham, AL 35243
Phone: 205-313-9142

No. 6 · RIA

Leavell Investment Management

Leavell Investment Management is an investment adviser based in Mobile, AL, registered with the SEC since 1979. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $3.4 billion, as filed on 22 September 2026.

Leavell Investment Management charges up to 1.25% for its Fee Schedule. The brochure does not state whether the rate is annual.

Regulatory AUM: $3.4B
Clients: 3,023
Advisory staff: 24
Fee schedule: Up to 1.25%
Custodians: Charles Schwab
Headquarters: 210 Saint Joseph Street, Mobile, AL 36602
Phone: 251-433-3709
Website: leavellinvestments.com

No. 7 · RIA

Mitchell, McLeod, Pugh & Williams

Mitchell, McLeod, Pugh & Williams is an investment adviser based in Mobile, AL, registered with the SEC since 2006. It provides financial planning and investment management. Its clients include high-net-worth individuals, pension and profit-sharing plans, and individual clients. Its regulatory assets under management total $2.66 billion, as filed on 30 July 2026.

Regulatory AUM: $2.66B
Clients: 1,046
Advisory staff: 9
Custodians: Charles Schwab, Ascensus Trust
Headquarters: 2610 Dauphin Street, Mobile, AL 36606
Phone: 251-471-2027
Website: mmpw.com

No. 8 · RIA

Jackson Thornton Wealth Management

Jackson Thornton Wealth Management is an investment adviser based in Montgomery, AL, registered with the SEC since 2002. It provides investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $2.01 billion, as filed on 27 May 2026.

Jackson Thornton Wealth Management charges 0.35%–1.25% a year for its Investment Management Services.

Regulatory AUM: $2.01B
Clients: 988
Advisory staff: 9
Founded: 1999
Fee schedule: 0.35% to 1.25% a year
Custodians: Charles Schwab, Fidelity
Headquarters: 200 Commerce Street, Montgomery, AL 36104
Phone: 334-834-7660
Website: jt-wm.com

No. 9 · RIA

Southern Financial Group

Southern Financial Group is an investment adviser based in Birmingham, AL, registered with the SEC since 2007. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $1.05 billion, as filed on 26 February 2026.

Southern Financial Group charges 0.50%–1.00% a year for its Portfolio Management Fees.

Regulatory AUM: $1.05B
Clients: 1,146
Advisory staff: 2
Founded: 2006
Fee schedule: 0.50% to 1.00% a year
Minimum account: $50,000
Custodians: Fidelity
Headquarters: 700 Corporate Parkway, Birmingham, AL 35242
Phone: 205-383-1415
Website: thesouthernfinancialgroup.com

No. 10 · RIA

Marble Wealth

Marble Wealth is an investment adviser based in Montgomery, AL, registered with the SEC since 2025. It provides financial planning and investment management. Its clients include high-net-worth individuals, corporations and other businesses, and pension and profit-sharing plans. Its regulatory assets under management total $1.05 billion, as filed on 22 July 2026.

Regulatory AUM: $1.05B
Clients: 314
Advisory staff: 5
Custodians: Fidelity
Headquarters: 4001 Carmichael Road, Suite 240, Montgomery, AL 36106
Phone: 334-679-4800
Website: marblewealth.com

Questions about financial advisors in Alabama

How many financial advisor firms are headquartered in Alabama?

57 SEC-registered financial advisor firms report their principal office in Alabama, managing $75.3B in regulatory assets between them. The other 27 advisers headquartered in the state are broker-dealers, other kinds of wealth firm, or fund and institutional managers.

Source: Form ADV Part 1A, Items 1.F, 5.D and 5.F

What is the largest financial advisor firm in Alabama?

Waverly Advisors, with $29.9B in regulatory assets under management on its latest Form ADV. The next largest are EverSource Wealth Advisors ($5.1B) and Keel Point ($4.07B).

Source: Form ADV Part 1A, Item 5.F

How large is a typical financial advisor firm in Alabama?

The median firm manages $443M in regulatory assets. That is the midpoint of the 57 firms headquartered in Alabama.

Source: Form ADV Part 1A, Item 5.F

How much do financial advisors in Alabama charge?

Of the 10 largest firms, 6 publish an asset-based fee schedule for their main service in their brochure. The highest rate in those schedules runs from 1.00% to 1.50% of assets, depending on the firm; each firm's fee is in its profile above.

Source: Form ADV Part 2A brochures, Item 5

How can I check a financial advisor's record in Alabama?

Search the firm or the person on the SEC's Investment Adviser Public Disclosure site, adviserinfo.sec.gov, which shows registrations, Form ADV filings and any disclosures. Each firm profile in this directory links its SEC record.

Source: SEC Investment Adviser Public Disclosure

How is this list ordered?

By regulatory assets under management as filed on Form ADV, largest first. A firm is included when its principal office is in the state and most of its client assets belong to individuals and its type is RIA, which leaves out broker-dealers, wirehouses, RIA networks, digital advice, bank, insurance and family-office firms. A firm with only a branch office here is listed in its own headquarters state.

Source: Niva directory methodology

Alabama has 57 financial advisor firms; see every adviser in the state →

The 10 largest by assets

Profiles of the top 10

Questions about financial advisors in Alabama

Top financial advisor firms by city in Alabama