The Welch Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, estate planning, family office services, insurance, retirement plan services, and tax planning. Financial planning was provided to 1,450 clients last fiscal year.
The Welch Group reports 1,450 clients. They include 726 individual clients, 690 high-net-worth individuals and 29 charitable organizations. Of its assets, 100.0% ($3.68B across 4,528 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 50% | 8% |
| High-net-worth individuals | 48% | 91% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | 2% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 726 | $291M | 7.9% | $401K |
| High-net-worth individuals | 690 | $3.35B | 91.1% | $4.86M |
| Pension and profit-sharing plans | 5 | $10.9M | 0.3% | $2.18M |
| Charitable organizations | 29 | $27.2M | 0.7% | $939K |
| Total | 1,450 | $3.68B | 100% | $2.54M |
- Clients
- 726
- Regulatory AUM
- $291M
- AUM share
- 7.9%
- Avg. per client
- $401K
- Clients
- 690
- Regulatory AUM
- $3.35B
- AUM share
- 91.1%
- Avg. per client
- $4.86M
- Clients
- 5
- Regulatory AUM
- $10.9M
- AUM share
- 0.3%
- Avg. per client
- $2.18M
- Clients
- 29
- Regulatory AUM
- $27.2M
- AUM share
- 0.7%
- Avg. per client
- $939K
Total
- Clients
- 1,450
- Regulatory AUM
- $3.68B
- AUM share
- 100%
- Avg. per client
- $2.54M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1450
The Welch Group charges 0.30%–1.20% a year for its Portfolio Design/Management. The fee is billed in advance, is negotiable and has a $6,000 annual minimum. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Stand-Alone Financial Planning and Consulting
- Stand-alone financial analysis is a negotiable one-time fixed fee of $3,500 to $35,000, or an hourly fee for consulting.
The leadership team of The Welch Group includes Chief Investment Officer Charles Smith, Chief Operating Officer Brent Gillis and Chief Financial Officer Charles Weyandt. It has 28 employees, 26 of them in advisory roles.
Leadership
- Charles WeyandtChief Financial Officer
- Brent GillisChief Compliance Officer and Chief Operating Officer
- Henry ClayManaging Member
- Justin DavenportMember
- Foster HydeMember
- Jay McGowanMember
- Elisabeth MoodyMember
- Kimberly ReynoldsManaging Member
- Matthew SavelaMember
- Charles SmithChief Investment Officer
- Thomas WagnerManaging Member
- Stewart WelchFounder
Investment adviser representatives
28 representatives listed in the SEC register as of 9 October 2026.
- John Douglas Beatty
- Isabella Wesley Blount
- Henry Marshall Clay
- Justin Thomas Davenport
- Katherine Green Deerman
- Kelly Marie DeRoy
- Rebecca Rose Faulkner
- Logan Eddie Frost
- Sarah Elizabeth Glenn
- Foster Thompson Hyde
- Madeline Jane Isenhower Kramer
- James Hansen McCown
- Jay Hallowes McGowan
- Savannah Frickey Montgomery
- Elisabeth Linley Moody
- Bradley Lewis Moore
- Andrew David Myers
- Cory Reid Reamer
- Kimberly Rose Reynolds
- Margaret Anne Elder Sandy
- Matthew Jonathan Savela
- Charles Hugh Rankin Smith
- Sean Alastair Tweedy
- Thomas Michael Wagner JR.
- Callie Suzanne Waldrop
- Stewart Henry Welch III
- Cason Wayne Westmoreland
- Clay William Wood
Staff
- 28 employees
- 26 in advisory functions
- 27 state-registered reps
- Owns 10% to 25% of The Welch Group, LLC
Thomas Wagner
Control person · since January 2013
- Owns 10% to 25% of The Welch Group, LLC
Kimberly Reynolds
Control person · since January 2013
- Owns 10% to 25% of The Welch Group, LLC
Henry Clay
Control person · since January 2018
- Owns 10% to 25% of The Welch Group, LLC
Elisabeth Moody
since January 2020
- Owns 10% to 25% of The Welch Group, LLC
Foster Hyde
since January 2020
- Owns 5% to 10% of The Welch Group, LLC
Stewart Welch
Control person · since January 1986
The Welch Group’s regulatory assets grew 1.9× from $1.91B (January 2021) to $3.68B (August 2026); clients rose from 1,101 to 1,450 and employees from 18 to 28.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| August 2026 | $3.68B | 1,450 | 28 | 2 |
| February 2025 | $3.21B | 1,366 | 25 | 1 |
| February 2024 | $2.76B | 1,338 | 23 | 1 |
| July 2023 | $2.52B | 1,241 | 25 | 1 |
| July 2022 | $2.45B | 1,162 | 20 | 1 |
| January 2021 | $1.91B | 1,101 | 18 | 1 |
Besides its headquarters, The Welch Group has 1 office (1 private residence, listed without an address), with 1 listed address in Alabama.
Alabama · 1 listed address
- 3940 Montclair RD, Fifth Floor, BirminghamHQ
Contact and registration details
- Legal name
- The Welch Group, LLC
- Headquarters
- 3940 Montclair RD, Fifth Floor, Birmingham, AL 35213
- Website
- welchgroup.com
- Phone
- 205-879-5001
- @the-welch-group-llc
- SEC file
- 801-56254
- Founded
- 1998
- Structure
- Alabama LLC
- Fiscal year end
- December
The Welch Group uses Charles Schwab ($3.64B) as custodian for its separately managed accounts. The Welch Group has custody of $2.49B in client assets for 1,058 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $3.64B100%
At year end, The Welch Group’s separately managed accounts were mostly in stocks (68%) and funds (22%). Its reported 13F holdings for the quarter ended 30 June 2026 total $2.93B across 326 positions; the largest are Apple Inc. (3.7%), Cisco Sys Inc. (3.6%) and Abbvie Inc. (3.2%).
What the accounts hold
- Stocks68%
- Funds22%
- Bonds1%
- Cash8%
- Other1%
- Small allocation to state/local bonds and to corporate bonds.1%
Reported 13F holdings
- $2.93B
- Reported 13F value
- 326
- Positions
- 30.8%
- In the 10 largest
- +10.0%
- Value vs. prior quarter
- Apple Inc.3.7%
- Cisco Sys Inc.3.6%
- Abbvie Inc.3.2%
- JPMORGAN Chase & CO3.1%
- Johnson & Johnson3.1%
- Rtx Corporation3.0%
- International Business Machs2.9%
- Servisfirst Bancshares Inc.2.8%
- Microsoft Corp.2.8%
- Qualcomm Inc.2.6%
Together, the ten largest are 30.8% of reported value.
How many clients does The Welch Group have?
The Welch Group has 1,450 clients and manages $3.68 billion for them, as of August 2026. They include 726 individual clients, 690 high-net-worth individuals and 29 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 August 2026
What services does The Welch Group offer?
The Welch Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, estate planning, family office services, insurance, retirement plan services, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does The Welch Group charge?
The Welch Group charges 0.30%–1.20% a year for its Portfolio Design/Management. The fee is billed in advance, is negotiable and has a $6,000 annual minimum.
Which custodians does The Welch Group use?
The Welch Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $3.64B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 August 2026
How many financial advisors does The Welch Group have?
The Welch Group has 27 investment adviser representatives registered with state securities authorities, out of 28 employees, and 26 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does The Welch Group invest in?
At the end of its last fiscal year, The Welch Group’s separately managed accounts held 68% exchange-traded equities, 22% registered funds (mutual funds, ETFs, BDCs), 8% cash and equivalents, 1% U.S. government and agency bonds and 1% other. The 1% other category is described as: Small Allocation to State/Local Bonds and to Corporate Bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns The Welch Group?
The Welch Group’s direct owners are Stewart Welch, Thomas Wagner, Kimberly Reynolds, Henry Clay, Elisabeth Moody and Foster Hyde, each holding 25% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 31 August 2026
How does The Welch Group get paid?
The Welch Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is The Welch Group registered with the SEC?
Yes, The Welch Group has been registered with the SEC as an investment adviser since 2 February 1999. Its CRD number is 111273 and its SEC file number is 801-56254.
Source: Form ADV Part 1A, Item 1, filed 31 August 2026; IAPD firm record
How do I contact The Welch Group?
The Welch Group’s main office is at 3940 Montclair RD, Fifth Floor, Birmingham, AL 35213. Its phone number is 205-879-5001. Its website is welchgroup.com.