Keel Point provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, and selecting other managers. Financial planning was provided to 500 clients last fiscal year. The firm advises 3 private funds.
Keel Point reports 1,613 clients. They include 846 high-net-worth individuals, 714 individual clients, and 37 corporations and other businesses. Of its assets, 93.8% ($3.82B across 6,174 accounts) are managed with discretion; $254M across 62 accounts are not. A wrap fee program the firm both sponsors and manages holds $181M. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 44% | 5% |
| High-net-worth individuals | 52% | 75% |
| Pooled investment vehicles | <1% | <1% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | <1% | 7% |
| Other client typesState or municipal government entities; Corporations and other businesses | 2% | 13% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 714 | $198M | 4.9% | $278K |
| High-net-worth individuals | 846 | $3.04B | 74.7% | $3.6M |
| Pooled investment vehicles | 1 | $420 | 0.0% | $420 |
| Pension and profit-sharing plans | 6 | $11.2M | 0.3% | $1.86M |
| Charitable organizations | 7 | $278M | 6.8% | $39.7M |
| State or municipal government entities | Fewer than 5 | $127M | 3.1% | $63.7M |
| Corporations and other businesses | 37 | $417M | 10.2% | $11.3M |
| Total | 1,613 | $4.07B | 100% | — |
- Clients
- 714
- Regulatory AUM
- $198M
- AUM share
- 4.9%
- Avg. per client
- $278K
- Clients
- 846
- Regulatory AUM
- $3.04B
- AUM share
- 74.7%
- Avg. per client
- $3.6M
- Clients
- 1
- Regulatory AUM
- $420
- AUM share
- 0.0%
- Avg. per client
- $420
- Clients
- 6
- Regulatory AUM
- $11.2M
- AUM share
- 0.3%
- Avg. per client
- $1.86M
- Clients
- 7
- Regulatory AUM
- $278M
- AUM share
- 6.8%
- Avg. per client
- $39.7M
- Clients
- Fewer than 5
- Regulatory AUM
- $127M
- AUM share
- 3.1%
- Avg. per client
- $63.7M
- Clients
- 37
- Regulatory AUM
- $417M
- AUM share
- 10.2%
- Avg. per client
- $11.3M
Total
- Clients
- 1,613
- Regulatory AUM
- $4.07B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 3
- Financial planning clients last fiscal year
- 500
Keel Point charges 0.30%–1.35% a year for its Investment Management Services. Each asset band is charged at its own rate. The brochure also prices 3 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 1.35% |
| $1M–$2M | 1.10% |
| $2M–$5M | 0.85% |
| $5M–$10M | 0.70% |
| $10M–$25M | 0.50% |
| $25M and above | 0.30% |
Fee details and sources
Other fees
- Family Office Services
- Annual family office fees range from $25,000 to $400,000, plus a one-time set-up fee of $20,000 to $75,000; project and hourly work is priced separately.
- Financial Plan
- Wealth strategy financial plans range from $10,000 to $100,000; other planning is charged as a fixed or hourly fee.
- Granite Financial Wrap Fee Program
- One asset-based fee covers advice and Schwab brokerage: 1.00% on the first $5 million, 0.70% to $15 million, 0.40% to $25 million, 0.25% above.
Keel Point Partners, LLC owns 75% or more of Keel Point. Robert Mayes is CEO; the leadership team includes President James Perry and Chief Investment Officer Edward Minton. It has 92 employees, 54 of them in advisory roles.
Leadership
- Robert MayesChief Executive Officer
- James PerryPresident
- Michael BatesCCO / General Counsel
- Jason BlountCFO
- Edward MintonChief Investment Officer
- David ParksExecutive Chairman
Investment adviser representatives
49 representatives listed in the SEC register as of 9 October 2026.
- Amanda Leigh Ahmed
- Emma Anderson
- David Charles Austin
- Anthony Gerard Benson
- Leroy Anderson Bizzell JR.
- Beverly Gwen Brackins
- Tucker Vincent Braddock
- Robert George Burleson
- Andrew Michael Chapman
- Amber Lavon Reed Christopher
- Michelle Cook
- Brian Scott Copeland
- Henry Cowan
- Morgan Crampton
- Jonathan Jarrett Crawford
- Timothy William Doozan
- Caleb Duke
- Jonathan Jay Edwards
- Aaron Ray Eppard
- Kyle D Findlay
- Joshua Floyd Sr.
- William Caleb Fore
- Matthew Edward Kerr
- Vanessa Renee Kraus
- Jason D Landers
- David L Little
- Matthew Martindale
- Robert Carl Mayes
- Edward Lyle Minton
- Joseph Anthony Moore
- Timothy Frederick Mullin
- Thomas Patrick O Connor
- Steven Richard O Leary
- Brianna German Parker
- David Melville Parks
- Keith McCauley Pendergrast
- James Michael Perry
- Wesley Fenner Reeder
- Charles David Robinson
- Steven Lynn Skancke
- Daniel Lawrence Smith
- Gisle Garmann Sorli
- Michael King Stanley Jr
- Jacob Ryan Stewart
- Marissa Manzo Taylor
- Geoffrey Matthew Thornett
- Blake Waggoner
- Kyle Joseph Wegrzyn
- Lisa Marie Wiseman
Staff
- 92 employees
- 54 in advisory functions
- 48 state-registered reps
- 41 broker-dealer reps
- 21 insurance agents
- 1 soliciting firm
- Owns 75% or more of Keel Point, LLC
Keel Point Partners, LLC
Control person · since December 2014
Keel Point’s regulatory assets grew 1.6× from $2.62B (April 2021) to $4.07B (June 2026); clients rose from 1,263 to 1,613 and employees from 66 to 92. Between 2015 and 2023, 2 advisory firms joined it. The largest by last filed assets was Granite Financial Partners ($250M, March 2023, the most recent).
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| June 2026 | $4.07B | 1,613 | 92 | 10 |
| May 2025 | $3.46B | 1,524 | 76 | 9 |
| March 2024 | $2.94B | 1,559 | 83 | 9 |
| March 2023 | $2.55B | 1,392 | 83 | 10 |
| July 2022 | $2.91B | 1,399 | 66 | 7 |
| April 2021 | $2.62B | 1,263 | 66 | 7 |
Firms that joined
20231 joined
- Granite Financial PartnersLast filed AUM $250M
20151 joined
- Keel Point AdvisorsNo filed AUM
Firms whose SEC withdrawal reports a sale to this firm, and deals reported in the press. Teams that moved without selling a registered firm may not appear.
Besides its headquarters, Keel Point has 9 offices (1 private residence, listed without an address), with 9 listed addresses across 6 states.
Alabama · 3 listed addresses
- 100 Church Street, Suite 500, HuntsvilleHQ
- 29 Olmstead Street, Birmingham
- 1110 Montlimar Drive, Mobile
Tennessee · 2 listed addresses
- 25 East Main Street, Chattanooga
- 7000 Executive Center Drive, Brentwood
Maryland · 1 listed address
- 1 Park Place, Annapolis
New Hampshire · 1 listed address
- 199 State Rte 101, Amherst
North Carolina · 1 listed address
- 620-C Red Banks RD., Greenville
Virginia · 1 listed address
- 8405 Greensboro Drive, McLean
Other business names
Keel Point has reported 1 other business name to the SEC.
- Granite Financial Partners
Contact and registration details
- Legal name
- Keel Point, LLC
- Headquarters
- 100 Church Street, Suite 500, Huntsville, AL 35801
- Website
- keelpoint.com
- Phone
- 256-704-5111
- @keelpoint
- SEC file
- 801-62249
- Structure
- Delaware LLC
- Fiscal year end
- December
Keel Point uses Fidelity ($2.77B, 89%) and J.P. Morgan ($356M, 11%) as custodians for its separately managed accounts. Keel Point has custody of $1.3B in client assets for 501 clients.
- FidelityNational Financial Services LLC · Boston, MA · $2.77B89%
- J.P. MorganJ.P. Morgan Securities LLC · New York, NY · $356M11%
At year end, Keel Point’s separately managed accounts were mostly in funds (68%) and stocks (20%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.69B across 514 positions; the largest are Vanguard Index Fds (22.6%), Vanguard Tax-managed Fds (5.6%) and iShares TR (3.1%).
What the accounts hold
- Stocks20%
- Exchange-traded equities17%
- Non-exchange-traded equities3%
- Funds68%
- Registered funds60%
- Pooled vehicles8%
- Bonds3%
- U.S. government and agency bonds2%
- State and local bonds1%
- Cash6%
- Other3%
- Cd, real estate etc.3%
Reported 13F holdings
- $1.69B
- Reported 13F value
- 514
- Positions
- 46.7%
- In the 10 largest
- +11.9%
- Value vs. prior quarter
- Vanguard Index Fds · S&P 500 ETF Shs22.6%
- Vanguard Tax-managed Fds · Van FTSE Dev Mkt5.6%
- iShares TR · Core US Aggbd ET3.1%
- iShares TR · Rus 1000 ETF3.0%
- Netflix Inc..2.7%
- Apple Inc.2.2%
- SPDR Gold TR · Gold Shs2.0%
- iShares TR · MSCI Eafe ETF1.9%
- Nvidia Corporation1.8%
- State Str SPDR S&P 500 ETF T · TR Unit1.8%
Together, the ten largest are 46.7% of reported value.
How many clients does Keel Point have?
Keel Point has 1,613 clients and manages $4.07 billion for them, as of June 2026. They include 846 high-net-worth individuals, 714 individual clients, and 37 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 8 June 2026
What services does Keel Point offer?
Keel Point provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Keel Point charge?
Keel Point charges 0.30%–1.35% a year for its Investment Management Services. Each asset band is charged at its own rate.
Which custodians does Keel Point use?
Keel Point’s separately managed account assets are held at National Financial Services LLC (Boston, MA), with $2.77B and J.P. Morgan Securities LLC (New York, NY), with $356M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 8 June 2026
How many financial advisors does Keel Point have?
Keel Point has 48 investment adviser representatives registered with state securities authorities, out of 92 employees, and 54 perform investment advisory functions. 41 employees are registered representatives of a broker-dealer and 21 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Keel Point invest in?
At the end of its last fiscal year, Keel Point’s separately managed accounts held 60% registered funds (mutual funds, ETFs, BDCs), 17% exchange-traded equities, 8% pooled vehicles (private funds and similar), 6% cash and equivalents, 3% non-exchange-traded equities, 3% other, 2% U.S. government and agency bonds and 1% state and local bonds. The 3% other category is described as: CD, Real Estate Etc. It advises 3 private funds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Keel Point?
Keel Point’s direct owner is Keel Point Partners, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 8 June 2026
How does Keel Point get paid?
Keel Point is paid through a percentage of assets under management, hourly charges, fixed fees and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Keel Point?
Keel Point’s main office is at 100 Church Street, Suite 500, Huntsville, AL 35801. Its phone number is 256-704-5111. Its website is keelpoint.com.