Southern Financial Group provides financial planning, portfolio management for individuals and small businesses, estate planning, insurance, tax planning, and tax preparation. Financial planning was provided to 1,146 clients last fiscal year.
Southern Financial Group reports 1,146 clients. They include 788 individual clients, 352 high-net-worth individuals, and 4 corporations and other businesses. Of its assets, 100.0% ($1.05B across 2,597 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 69% | 27% |
| High-net-worth individuals | 31% | 73% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 788 | $280M | 26.7% | $355K |
| High-net-worth individuals | 352 | $768M | 73.2% | $2.18M |
| Charitable organizations | Fewer than 5 | $315K | 0.0% | $157K |
| Corporations and other businesses | Fewer than 5 | $1.39M | 0.1% | $347K |
| Total | 1,146 | $1.05B | 100% | — |
- Clients
- 788
- Regulatory AUM
- $280M
- AUM share
- 26.7%
- Avg. per client
- $355K
- Clients
- 352
- Regulatory AUM
- $768M
- AUM share
- 73.2%
- Avg. per client
- $2.18M
- Clients
- Fewer than 5
- Regulatory AUM
- $315K
- AUM share
- 0.0%
- Avg. per client
- $157K
- Clients
- Fewer than 5
- Regulatory AUM
- $1.39M
- AUM share
- 0.1%
- Avg. per client
- $347K
Total
- Clients
- 1,146
- Regulatory AUM
- $1.05B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1146
Southern Financial Group charges 0.50%–1.00% a year for its Portfolio Management Fees. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable, has a $300 annual minimum and requires an account of at least $50,000. The brochure also prices 2 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$500K | 1.00% |
| $500K–$1M | 0.85% |
| $1M–$2M | 0.75% |
| $2M and above | 0.50% |
Fee details and sources
Other fees
- Consulting, tax preparation and estate settlement
- These services are billed hourly at $50 to $200 per hour and invoiced when rendered.
- Financial planning
- Financial planning is billed hourly at $50 to $200 per hour, with a minimum fee of $1,000; fees may be waived for clients who use portfolio management.
Christopher Holder owns 50% to 75% of Southern Financial Group. The leadership team of Southern Financial Group includes Chief Financial Officer Christopher Holder and Chief Compliance Officer David Painter. It has 8 employees, 2 of them in advisory roles.
Leadership
- Christopher HolderMember, Chief Financial Officer
- David PainterMember, Chief Compliance Officer
Investment adviser representatives
4 representatives listed in the SEC register as of 9 October 2026.
- Christopher Todd Holder
- Adam Dexter Jenkins
- David Franklin Painter
- Peter Andrew Schilli
Staff
- 8 employees
- 2 in advisory functions
- 2 state-registered reps
- 2 broker-dealer reps
- 2 insurance agents
- Owns 50% to 75% of Southern Financial Group, LLC
Christopher Holder
Control person · since November 2006
- Owns 25% to 50% of Southern Financial Group, LLC
David Painter
Control person · since November 2006
Southern Financial Group’s regulatory assets grew from $705M (February 2021) to $1.05B (February 2026); clients fell from 1,258 to 1,146 and employees were 8 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| February 2026 | $1.05B | 1,146 | 8 | 1 |
| March 2025 | $936M | 1,125 | 8 | 1 |
| February 2024 | $855M | 1,110 | 8 | 1 |
| January 2023 | $741M | 1,238 | 8 | 1 |
| February 2022 | $837M | 1,227 | 8 | 1 |
| February 2021 | $705M | 1,258 | 8 | 1 |
Besides its headquarters, Southern Financial Group has 0 offices, with 1 listed address in Alabama.
Alabama · 1 listed address
- 700 Corporate Parkway, BirminghamHQ
Contact and registration details
- Legal name
- Southern Financial Group, LLC
- Headquarters
- 700 Corporate Parkway, Birmingham, AL 35242
- Phone
- 205-383-1415
- SEC file
- 801-67489
- Founded
- 2006
- Structure
- Alabama LLC
- Fiscal year end
- December
Southern Financial Group uses Fidelity ($1.05B) as custodian for its separately managed accounts. Southern Financial Group has custody of $100M in client assets for 104 clients.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $1.05B100%
At year end, Southern Financial Group’s separately managed accounts were mostly in funds (87%). Its reported 13F holdings for the quarter ended 30 June 2026 total $392M across 95 positions; the largest are Janus Detroit Str TR (17.9%), J P Morgan Exchange Traded F (16.6%) and First TR Exchange Traded FD (14.4%).
What the accounts hold
- Stocks8%
- Funds87%
- Cash5%
Reported 13F holdings
- $392M
- Reported 13F value
- 95
- Positions
- 88.7%
- In the 10 largest
- +9.5%
- Value vs. prior quarter
- Janus Detroit Str TR · Hende Incom ETF17.9%
- J P Morgan Exchange Traded F · Income ETF16.6%
- First TR Exchange Traded FD · Smid Risng ETF14.4%
- Janus Detroit Str TR · Hendersn Sml ETF11.4%
- Fidelity Greenwood Street TR · Hedged Eqty ETF9.0%
- Southern CO9.0%
- First TR Exchange-traded FD · FT Vest S&P 5008.3%
- Diamondback Energy Inc.1.0%
- Apple Inc.0.7%
- First TR Exchange Traded FD · Risng Divd Achiv0.5%
Together, the ten largest are 88.7% of reported value.
How many clients does Southern Financial Group have?
Southern Financial Group has 1,146 clients and manages $1.05 billion for them, as of February 2026. They include 788 individual clients, 352 high-net-worth individuals, and 4 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 26 February 2026
What services does Southern Financial Group offer?
Southern Financial Group provides financial planning, portfolio management for individuals and small businesses, estate planning, insurance, tax planning, and tax preparation.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Southern Financial Group charge?
Southern Financial Group charges 0.50%–1.00% a year for its Portfolio Management Fees. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable, has a $300 annual minimum and requires an account of at least $50,000.
Source: SOUTHERN FINANCIAL GROUP, LLC ADV COMPLETE BROCHURE, filed 26 February 2026
Which custodians does Southern Financial Group use?
Southern Financial Group’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $1.05B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 February 2026
How many financial advisors does Southern Financial Group have?
Southern Financial Group has 2 investment adviser representatives registered with state securities authorities, out of 8 employees, and 2 perform investment advisory functions. 2 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Southern Financial Group invest in?
At the end of its last fiscal year, Southern Financial Group’s separately managed accounts held 87% registered funds (mutual funds, ETFs, BDCs), 8% exchange-traded equities and 5% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Southern Financial Group have a minimum investment?
Yes, Southern Financial Group’s minimum account size for its Portfolio Management Fees is $50K. It charges a $300 annual minimum fee.
Source: SOUTHERN FINANCIAL GROUP, LLC ADV COMPLETE BROCHURE, filed 26 February 2026
Who owns Southern Financial Group?
Southern Financial Group’s direct owners are David Painter (25% to 50%) and Christopher Holder (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 26 February 2026
How does Southern Financial Group get paid?
Southern Financial Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Southern Financial Group registered with the SEC?
Yes, Southern Financial Group has been registered with the SEC as an investment adviser since 9 February 2007. Its CRD number is 142644 and its SEC file number is 801-67489.
Source: Form ADV Part 1A, Item 1, filed 26 February 2026; IAPD firm record
How do I contact Southern Financial Group?
Southern Financial Group’s main office is at 700 Corporate Parkway, Birmingham, AL 35242. Its phone number is 205-383-1415. Its website is thesouthernfinancialgroup.com.