WestEnd Capital Management provides financial planning, portfolio management for individuals and small businesses, and education planning. The firm advises 1 private fund.
WestEnd Capital Management reports 331 clients. They include 166 individual clients, 157 high-net-worth individuals, and 4 pension and profit-sharing plans. Of its assets, 98.9% ($432M across 468 accounts) are managed with discretion; $4.67M across 2 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 50% | 13% |
| High-net-worth individuals | 47% | 84% |
| Pooled investment vehicles | <1% | <1% |
| Pension and profit-sharing plans | 1% | 1% |
| Charitable organizations | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 166 | $58.8M | 13.5% | $354K |
| High-net-worth individuals | 157 | $368M | 84.4% | $2.34M |
| Pooled investment vehicles | 1 | $1.06M | 0.2% | $1.06M |
| Pension and profit-sharing plans | Fewer than 5 | $6.2M | 1.4% | $1.55M |
| Charitable organizations | Fewer than 5 | $2.1M | 0.5% | $700K |
| Total | 331 | $436M | 100% | — |
- Clients
- 166
- Regulatory AUM
- $58.8M
- AUM share
- 13.5%
- Avg. per client
- $354K
- Clients
- 157
- Regulatory AUM
- $368M
- AUM share
- 84.4%
- Avg. per client
- $2.34M
- Clients
- 1
- Regulatory AUM
- $1.06M
- AUM share
- 0.2%
- Avg. per client
- $1.06M
- Clients
- Fewer than 5
- Regulatory AUM
- $6.2M
- AUM share
- 1.4%
- Avg. per client
- $1.55M
- Clients
- Fewer than 5
- Regulatory AUM
- $2.1M
- AUM share
- 0.5%
- Avg. per client
- $700K
Total
- Clients
- 331
- Regulatory AUM
- $436M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 1
- Financial planning clients last fiscal year
- 0
WestEnd Capital Management charges 0.375% for its Asset Based Fee (Separate Account). The brochure does not state whether the rate is annual. The fee is billed in arrears.
Fee details and sources
Bolton Holdings LLC owns 25% to 50% of WestEnd Capital Management and is in turn owned by George Bolton (75% or more). The leadership team of WestEnd Capital Management includes Chief Investment Officer George Bolton and Chief Financial Officer George Elliman. It has 5 employees, 3 of them in advisory roles.
Staff
- 5 employees
- 3 in advisory functions
- 3 state-registered reps
- 2 insurance agents
- Owns 25% to 50% of Westend Capital Management, LLC.
Bolton Holdings LLC
since September 2009
- Owns 75% or more of Bolton Holdings LLC
George Bolton
Control person · since September 2009
- Owns 25% to 50% of Westend Capital Management, LLC.
Gustave Ozag
Control person · since April 2002
- Owns 10% to 25% of Westend Capital Management, LLC.
George Elliman
Control person · since January 2015
WestEnd Capital Management’s regulatory assets grew 2.8× from $158M (March 2021) to $436M (March 2026); clients rose from 116 to 331 and employees were 5 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $436M | 331 | 5 | 1 |
| Apr 2025April 2025 | $348M | 200 | 4 | 1 |
| Feb 2024February 2024 | $233M | 145 | 4 | 1 |
| Jul 2023July 2023 | $174M | 144 | 5 | 1 |
| Apr 2022April 2022 | $194M | 139 | 5 | 1 |
| Mar 2021March 2021 | $158M | 116 | 5 | 1 |
Besides its headquarters, WestEnd Capital Management has 0 offices, with 1 listed address in 1 state.
California · 1 listed address
- One Harbor Drive, Suite 300, SausalitoHQ
Contact and registration details
- Legal name
- Westend Capital Management, LLC.
- Headquarters
- One Harbor Drive, Suite 300, Sausalito, CA 94965
- Website
- wcmsf.com
- Phone
- 415-856-0426
- SEC file
- 801-61128
- Founded
- 2002
- Structure
- California LLC
- Fiscal year end
- December
WestEnd Capital Management’s named custodians for separately managed accounts are Charles Schwab ($419M, 99%) and Equity Trust ($3.39M, 1%). WestEnd Capital Management has custody of $6.71M for 1 clients.
- Charles SchwabCharles Schwab & Co · Los Angeles, CA · $419M99%
- Equity TrustEquity Trust Company · Fort Myers, FL · $3.39M1%
At year end, WestEnd Capital Management’s separately managed accounts were mostly in stocks (97%). Its reported 13F holdings for the quarter ended 30 June 2026 total $437M across 242 positions; the largest are Boeing CO (8.4%), Kodiak Gas Svcs Inc. (6.3%) and Quanta Svcs Inc. (5.8%).
What the accounts hold
- Stocks97%
- Funds3%
- Cash1%
How many clients does WestEnd Capital Management have?
WestEnd Capital Management has 331 clients and manages $436 million for them, as of March 2026. They include 166 individual clients, 157 high-net-worth individuals, and 4 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 18 March 2026
What services does WestEnd Capital Management offer?
WestEnd Capital Management provides financial planning, portfolio management for individuals and small businesses, and education planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does WestEnd Capital Management charge?
WestEnd Capital Management charges 0.375% for its Asset Based Fee (Separate Account). The brochure does not state whether the rate is annual. The fee is billed in arrears.
Source: WESTEND CAPITAL MANAGEMENT, LLC BROCHURE PART 2A, filed 18 March 2026
Which custodians does WestEnd Capital Management use?
WestEnd Capital Management’s separately managed account assets are held at Charles Schwab & Co (Los Angeles, CA), with $419M and Equity Trust Company (Fort Myers, FL), with $3.39M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 18 March 2026
How many financial advisors does WestEnd Capital Management have?
WestEnd Capital Management has 3 investment adviser representatives registered with state securities authorities, out of 5 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does WestEnd Capital Management invest in?
At the end of its last fiscal year, WestEnd Capital Management’s separately managed accounts held 97% exchange-traded equities, 3% registered funds (mutual funds, ETFs, BDCs) and 1% cash and equivalents. It advises 1 private fund.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns WestEnd Capital Management?
WestEnd Capital Management is owned through a holding company by George Bolton. Its direct owners are Bolton Holdings LLC, Gustave Ozag and George Elliman, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 18 March 2026
How does WestEnd Capital Management get paid?
WestEnd Capital Management is paid through a percentage of assets under management and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact WestEnd Capital Management?
WestEnd Capital Management’s main office is at One Harbor Drive, Suite 300, Sausalito, CA 94965. Its phone number is 415-856-0426. Its website is wcmsf.com.