West Financial Advisors provides financial planning, portfolio management for individuals and small businesses, publishing newsletters, educational seminars, retirement plan services, and tax preparation. Financial planning was provided to 251–500 clients last fiscal year.
West Financial Advisors reports 305 clients. They include 167 high-net-worth individuals and 138 individual clients. Of its assets, 95.9% ($647M across 1,670 accounts) are managed with discretion; $27.7M across 7 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 45% | 10% |
| High-net-worth individuals | 55% | 86% |
| Pension and profit-sharing plans | Fewer than 5 | 4% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 138 | $67.8M | 10.1% | $491K |
| High-net-worth individuals | 167 | $579M | 85.9% | $3.47M |
| Pension and profit-sharing plans | Fewer than 5 | $27M | 4.0% | — |
| Total | 305 | $674M | 100% | — |
- Clients
- 138
- Regulatory AUM
- $67.8M
- AUM share
- 10.1%
- Avg. per client
- $491K
- Clients
- 167
- Regulatory AUM
- $579M
- AUM share
- 85.9%
- Avg. per client
- $3.47M
- Clients
- Fewer than 5
- Regulatory AUM
- $27M
- AUM share
- 4.0%
- Avg. per client
- —
Total
- Clients
- 305
- Regulatory AUM
- $674M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
West Financial Advisors charges 0.30%–0.85% a year for its Discretionary investment management. Each asset band is charged at its own rate. The fee is billed in arrears and requires an account of at least $1,000,000. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 0.85% |
| $1M–$2M | 0.75% |
| $2M–$3M | 0.60% |
| $3M–$6M | 0.50% |
| $6M and above | 0.30% |
Fee details and sources
Other fees
- Tax preparation
- Tax preparation is provided under a separate agreement and separate charges; the brochure states no rate.
Laura West owns 25% to 50% of West Financial Advisors. The leadership team of West Financial Advisors includes Chief Compliance Officer Laura West. It has 8 employees, 6 of them in advisory roles.
Leadership
- Laura WestManaging Member and Chief Compliance Officer
- Allison WestMember
- Jackson WestMember
- Michael WestMember
- Brian WestManaging Member
Investment adviser representatives
7 representatives listed in the SEC register as of 9 October 2026.
Staff
- 8 employees
- 6 in advisory functions
- 6 state-registered reps
- Owns 25% to 50% of West Financial Advisors, L.L.C.
Laura West
Control person · since April 2006
- Owns 25% to 50% of West Financial Advisors, L.L.C.
Brian West
Control person · since November 2008
West Financial Advisors’ regulatory assets grew 1.8× from $375M (January 2021) to $674M (February 2026); clients rose from 209 to 305 and employees from 6 to 8.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| February 2026 | $674M | 305 | 8 | 2 |
| January 2025 | $611M | 293 | 7 | 1 |
| June 2024 | $511M | 274 | 7 | 1 |
| January 2023 | $419M | 267 | 7 | 1 |
| May 2022 | $475M | 246 | 6 | 1 |
| January 2021 | $375M | 209 | 6 | 1 |
Besides its headquarters, West Financial Advisors has 1 office, with 2 listed addresses in Arizona and Iowa.
Arizona · 1 listed address
- 15051 N Kierland BLVD, Scottsdale
Iowa · 1 listed address
- 111 East Grand, Suite 412, Des MoinesHQ
Other business names
West Financial Advisors has reported 3 other business names to the SEC.
- West Financial Advisors
- West Wealth
- West Wealth Management
Contact and registration details
- Legal name
- West Financial Advisors, L.L.C.
- Headquarters
- 111 East Grand, Suite 412, Des Moines, IA 50309
- Website
- westwealth.com
- Phone
- 515-284-1011
- SEC file
- 801-109976
- Founded
- 2006
- Structure
- Iowa LLC
- Fiscal year end
- December
West Financial Advisors uses Charles Schwab ($571M) as custodian for its separately managed accounts. West Financial Advisors has custody of $274M in client assets for 282 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $571M100%
At year end, West Financial Advisors’ separately managed accounts were mostly in funds (96%). Its reported 13F holdings for the quarter ended 30 June 2026 total $659M across 224 positions; the largest are Vanguard Index Fds (13.2%), Vanguard Tax-managed Fds (11.1%) and State Str SPDR S&P 500 ETF T (11.0%).
What the accounts hold
- Stocks3%
- Funds96%
- Cash1%
Reported 13F holdings
- $659M
- Reported 13F value
- 224
- Positions
- 74.4%
- In the 10 largest
- +11.8%
- Value vs. prior quarter
- Vanguard Index Fds · S&P 500 ETF Shs13.2%
- Vanguard Tax-managed Fds · Van FTSE Dev Mkt11.1%
- State Str SPDR S&P 500 ETF T · TR Unit11.0%
- Vanguard BD Index Fds · Total Bnd Mrkt9.1%
- Vanguard Mun BD Fds · Tax Exempt BD8.5%
- Dimensional ETF Trust · Emgr Cre EQT Mng6.0%
- iShares TR · Core S&P Mcp ETF4.5%
- iShares TR · Core MSCI Eafe4.3%
- Vanguard Scottsdale Fds · Int-term Corp.3.4%
- iShares TR · Tips BD ETF3.2%
Together, the ten largest are 74.4% of reported value.
How many clients does West Financial Advisors have?
West Financial Advisors has 305 clients and manages $674 million for them, as of February 2026. They include 167 high-net-worth individuals and 138 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 25 February 2026
What services does West Financial Advisors offer?
West Financial Advisors provides financial planning, portfolio management for individuals and small businesses, publishing newsletters, educational seminars, retirement plan services, and tax preparation.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does West Financial Advisors charge?
West Financial Advisors charges 0.30%–0.85% a year for its Discretionary investment management. Each asset band is charged at its own rate. The fee is billed in arrears and requires an account of at least $1,000,000.
Source: FORM ADV PART 2 AND 2B 022526, filed 25 February 2026
Which custodians does West Financial Advisors use?
West Financial Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $571M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 25 February 2026
How many financial advisors does West Financial Advisors have?
West Financial Advisors has 6 investment adviser representatives registered with state securities authorities, out of 8 employees, and 6 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does West Financial Advisors invest in?
At the end of its last fiscal year, West Financial Advisors’ separately managed accounts held 96% registered funds (mutual funds, ETFs, BDCs), 3% exchange-traded equities and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does West Financial Advisors have a minimum investment?
Yes, West Financial Advisors’ minimum account size for its Discretionary investment management is $1M.
Source: FORM ADV PART 2 AND 2B 022526, filed 25 February 2026
Who owns West Financial Advisors?
West Financial Advisors’ direct owners are Laura West and Brian West, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 25 February 2026
How does West Financial Advisors get paid?
West Financial Advisors is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is West Financial Advisors registered with the SEC?
Yes, West Financial Advisors has been registered with the SEC as an investment adviser since 16 February 2017. Its CRD number is 142265 and its SEC file number is 801-109976.
Source: Form ADV Part 1A, Item 1, filed 25 February 2026; IAPD firm record
How do I contact West Financial Advisors?
West Financial Advisors’ main office is at 111 East Grand, Suite 412, Des Moines, IA 50309. Its phone number is 515-284-1011. Its website is westwealth.com.