SMI Advisory Services provides portfolio management for individuals and small businesses and portfolio management for investment companies.
SMI Advisory Services reports 1,083 clients. They include 1,080 individuals and 3 investment companies. Of its assets, 100.0% ($949M across 1,083 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $723M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 100% | 76% |
| Investment companies | <1% | 24% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 1,080 | $723M | 76.2% | $669K |
| Investment companies | 3 | $226M | 23.8% | $75.3M |
| Total | 1,083 | $949M | 100% | $876K |
- Clients
- 1,080
- Regulatory AUM
- $723M
- AUM share
- 76.2%
- Avg. per client
- $669K
- Clients
- 3
- Regulatory AUM
- $226M
- AUM share
- 23.8%
- Avg. per client
- $75.3M
Total
- Clients
- 1,083
- Regulatory AUM
- $949M
- AUM share
- 100%
- Avg. per client
- $876K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
SMI Advisory Services is paid through a percentage of assets under management. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure.
Marathon Partners, LLC owns 50% to 75% of SMI Advisory Services and is in turn owned by Austin Pryor (50–75%). The leadership team of SMI Advisory Services includes Chief Compliance Officer Frederick Beerwart. It has 5 employees.
Leadership
Frederick BeerwartChief Compliance Officer
Anthony AyersManaging Member
Mark BillerManaging Member
Eric CollierManaging Member
Investment adviser representatives
7 representatives listed in the SEC register as of 9 October 2026.
Staff
- 5 employees
- 5 in advisory functions
- 5 state-registered reps
- Owns 50% to 75% of Smi Advisory Services, LLC
Marathon Partners, LLC
Control person · since August 2005
- Owns 50% to 75% of Marathon Partners, LLC
Austin Pryor
Control person · since August 2005
- Owns 25% to 50% of Smi Advisory Services, LLC
Omnium Investment Company, LLC
Control person · since August 2005
- Owns 25% to 50% of Omnium Investment Company, LLC
Eric Collier
Control person · since August 2005
SMI Advisory Services’ regulatory assets grew 1.6× from $604M (January 2021) to $949M (January 2026); clients rose from 555 to 1,083 and employees were 5 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| January 2026 | $949M | 1,083 | 5 | 1 |
| January 2025 | $840M | 995 | 5 | 1 |
| July 2024 | $815M | 975 | 5 | 1 |
| May 2023 | $730M | 900 | 4 | 1 |
| March 2022 | $688M | 704 | 3 | 1 |
| January 2021 | $604M | 555 | 5 | 1 |
Besides its headquarters, SMI Advisory Services has 0 offices, with 1 listed address in Indiana.
Indiana · 1 listed address
- 4400 Ray Boll BLVD., ColumbusHQ
Other business names
SMI Advisory Services has reported 1 other business name to the SEC.
- Smi Private Client
Contact and registration details
- Legal name
- Smi Advisory Services, LLC
- Headquarters
- 4400 Ray Boll BLVD., Columbus, IN 47203
- Website
- smiprivateclient.com
- Phone
- 800-796-4975
- SEC file
- 801-64882
- Structure
- Indiana LLC
- Fiscal year end
- December
SMI Advisory Services uses Charles Schwab ($541M) as custodian for its separately managed accounts. SMI Advisory Services does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $541M100%
At year end, SMI Advisory Services’ separately managed accounts were mostly in stocks (50%) and funds (49%). Its reported 13F holdings for the quarter ended 30 June 2026 total $617M across 62 positions; the largest are ETF Opportunities Trust (36.6%), ETF Opportunities Trust (11.0%) and iShares TR (10.2%).
What the accounts hold
- Stocks50%
- Funds49%
- Cash1%
Reported 13F holdings
- $617M
- Reported 13F value
- 62
- Positions
- 83.1%
- In the 10 largest
- +1.7%
- Value vs. prior quarter
- ETF Opportunities Trust · Smi Real ETF36.6%
- ETF Opportunities Trust · Smi Full ETF11.0%
- iShares TR · Rus 1000 Val ETF10.2%
- iShares Inc. · MSCI Emrg Chn4.5%
- iShares TR · Cre U S REIT ETF4.1%
- Exchange Place Advisors Trus · Nort Squ Rci ETF3.7%
- Northern Lts FD TR II · Weitz Core Plus3.5%
- SPDR Series Trust · ST Str SP Semi3.3%
- First TR Exch Trd Alphdx FD · Dev Mrk EX US3.2%
- iShares TR · Core S&P500 ETF3.0%
Together, the ten largest are 83.1% of reported value.
How many clients does SMI Advisory Services have?
SMI Advisory Services has 1,083 clients and manages $949 million for them, as of January 2026. They include 1,080 individuals and 3 investment companies.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 15 January 2026
What services does SMI Advisory Services offer?
SMI Advisory Services provides portfolio management for individuals and small businesses and portfolio management for investment companies.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does SMI Advisory Services use?
SMI Advisory Services’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $541M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 15 January 2026
How many financial advisors does SMI Advisory Services have?
SMI Advisory Services has 5 investment adviser representatives registered with state securities authorities, out of 5 employees, and 5 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does SMI Advisory Services invest in?
At the end of its last fiscal year, SMI Advisory Services’ separately managed accounts held 50% exchange-traded equities, 49% registered funds (mutual funds, ETFs, BDCs) and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns SMI Advisory Services?
SMI Advisory Services is owned through holding companies by Austin Pryor and Eric Collier. Its direct owners are Marathon Partners, LLC (50% to 75%) and Omnium Investment Company, LLC (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 15 January 2026
How does SMI Advisory Services get paid?
SMI Advisory Services is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is SMI Advisory Services registered with the SEC?
Yes, SMI Advisory Services has been registered with the SEC as an investment adviser since 15 November 2005. Its CRD number is 137872 and its SEC file number is 801-64882.
Source: Form ADV Part 1A, Item 1, filed 15 January 2026; IAPD firm record
How do I contact SMI Advisory Services?
SMI Advisory Services’ main office is at 4400 Ray Boll BLVD., Columbus, IN 47203. Its phone number is 800-796-4975. Its website is smiprivateclient.com.