SageGuard Financial Group provides financial planning, portfolio management for individuals and small businesses, selecting other managers, and educational seminars.
SageGuard Financial Group reports 2,469 clients. They include 2,338 individual clients and 131 high-net-worth individuals. Of its assets, 26.5% ($200M across 1,001 accounts) are managed with discretion; $556M across 2,675 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 95% | 55% |
| High-net-worth individuals | 5% | 45% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 2,338 | $416M | 55.1% | $178K |
| High-net-worth individuals | 131 | $339M | 44.9% | $2.59M |
| Total | 2,469 | $756M | 100% | $306K |
- Clients
- 2,338
- Regulatory AUM
- $416M
- AUM share
- 55.1%
- Avg. per client
- $178K
- Clients
- 131
- Regulatory AUM
- $339M
- AUM share
- 44.9%
- Avg. per client
- $2.59M
Total
- Clients
- 2,469
- Regulatory AUM
- $756M
- AUM share
- 100%
- Avg. per client
- $306K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
SageGuard Financial Group charges 1.20%–1.80% a year for its Investment Supervisory Services. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning Services
- Financial planning is billed hourly at $100 per hour, with a two-hour minimum, or as a fixed fee of $200 to $2,000.
Darwin Johnson owns 50% to 75% of SageGuard Financial Group. The leadership team of SageGuard Financial Group includes Chief Operating Officer Hannah Johnson and Chief Compliance Officer Darwin Johnson. It has 14 employees.
Leadership
- Hannah JohnsonChief Operating Office
Darwin JohnsonManaging Partner and Chief Compliance Officer- Paula JohnsonMember
Investment adviser representatives
15 representatives listed in the SEC register as of 9 October 2026.
Staff
- 14 employees
- 14 in advisory functions
- 14 state-registered reps
- 12 insurance agents
- Owns 50% to 75% of Sageguard Financial Group, LLC
Darwin Johnson
Control person · since August 2009
- Owns 50% to 75% of Sageguard Financial Group, LLC
Paula Johnson
since August 2009
SageGuard Financial Group’s regulatory assets grew 2.1× from $365M (May 2021) to $756M (July 2026); clients fell from 2,847 to 2,469 and employees rose from 10 to 14.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| July 2026 | $756M | 2,469 | 14 | 4 |
| February 2025 | $608M | 2,284 | 10 | 2 |
| April 2024 | $378M | 2,171 | 16 | 2 |
| July 2023 | $346M | 2,405 | 13 | 1 |
| May 2021 | $365M | 2,847 | 10 | 7 |
Besides its headquarters, SageGuard Financial Group has 3 offices, with 4 listed addresses in Arizona, Tennessee and Texas.
Texas · 2 listed addresses
- 303 Creekbend BLVD., Nacogdoches
- 17015 Seven Pines DR., Spring
Arizona · 1 listed address
- 2730 W Agua Fria Fwy #201, Phoenix
Tennessee · 1 listed address
- 3066 Business Park Circle, GoodlettsvilleHQ
Other business names
SageGuard Financial Group has reported 7 other business names to the SEC.
- Big Country Financial
- Confidently Retired
- Dobbins Wealth Management
- Evans Advisory Services
- Pineywoods Financial
- The Offices of Patrick J. Wehrly
- Union Financial Services
Contact and registration details
- Legal name
- Sageguard Financial Group, LLC
- Headquarters
- 3066 Business Park Circle, Goodlettsville, TN 37072
- Website
- sageguardfinancial.com
- Phone
- 615-859-4567
- SEC file
- 801-127052
- Structure
- Tennessee LLC
- Fiscal year end
- December
SageGuard Financial Group uses Charles Schwab ($75.6M) as custodian for its separately managed accounts. SageGuard Financial Group does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $75.6M100%
At year end, SageGuard Financial Group’s separately managed accounts were mostly in funds (57%) and stocks (37%). Its reported 13F holdings for the quarter ended 30 June 2026 total $712M across 211 positions; the largest are Apple Inc. (5.7%), Nvidia Corporation (3.4%) and J P Morgan Exchange Traded F (3.3%).
What the accounts hold
- Stocks37%
- Funds57%
- Cash3%
- Other3%
- Structured notes, fixed income3%
Reported 13F holdings
- $712M
- Reported 13F value
- 211
- Positions
- 30.5%
- In the 10 largest
- +10.1%
- Value vs. prior quarter
- Apple Inc.5.7%
- Nvidia Corporation3.4%
- J P Morgan Exchange Traded F · Nasdaq EQT Prem3.3%
- Walmart Inc.3.2%
- Amazon Com Inc.3.0%
- Berkshire Hathaway Inc. Del · CL B New2.6%
- Invesco Qqq TR · Unit Ser 12.6%
- Microsoft Corp.2.3%
- Caterpillar Inc.2.2%
- Coca Cola CO2.2%
Together, the ten largest are 30.5% of reported value.
How many clients does SageGuard Financial Group have?
SageGuard Financial Group has 2,469 clients and manages $756 million for them, as of July 2026. They include 2,338 individual clients and 131 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 9 July 2026
What services does SageGuard Financial Group offer?
SageGuard Financial Group provides financial planning, portfolio management for individuals and small businesses, selecting other managers, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does SageGuard Financial Group charge?
SageGuard Financial Group charges 1.20%–1.80% a year for its Investment Supervisory Services. The fee is billed in arrears and is negotiable.
Which custodians does SageGuard Financial Group use?
SageGuard Financial Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $75.6M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 9 July 2026
How many financial advisors does SageGuard Financial Group have?
SageGuard Financial Group has 14 investment adviser representatives registered with state securities authorities, out of 14 employees, and 14 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 12 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does SageGuard Financial Group invest in?
At the end of its last fiscal year, SageGuard Financial Group’s separately managed accounts held 57% registered funds (mutual funds, ETFs, BDCs), 37% exchange-traded equities, 3% cash and equivalents and 3% other. The 3% other category is described as: Structured Notes, Fixed Income.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns SageGuard Financial Group?
SageGuard Financial Group’s direct owners are Darwin Johnson (50% to 75%) and Paula Johnson (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 9 July 2026
How does SageGuard Financial Group get paid?
SageGuard Financial Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is SageGuard Financial Group registered with the SEC?
Yes, SageGuard Financial Group has been registered with the SEC as an investment adviser since 19 December 2022. Its CRD number is 160266 and its SEC file number is 801-127052.
Source: Form ADV Part 1A, Item 1, filed 9 July 2026; IAPD firm record
How do I contact SageGuard Financial Group?
SageGuard Financial Group’s main office is at 3066 Business Park Circle, Goodlettsville, TN 37072. Its phone number is 615-859-4567. Its website is sageguardfinancial.com.