Prevail Innovative Wealth Advisors provides financial planning, portfolio management for individuals and small businesses, pension consulting, and publishing newsletters. The firm advises 1 private fund.
Prevail Innovative Wealth Advisors reports 822 clients. They include 626 individual clients, 162 high-net-worth individuals, and 29 pension and profit-sharing plans. Of its assets, 99.4% ($926M across 2,137 accounts) are managed with discretion; $5.79M across 12 accounts are not. A wrap fee program the firm both sponsors and manages holds $659M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 76% | 23% |
| High-net-worth individuals | 20% | 48% |
| Pooled investment vehicles | <1% | 2% |
| Pension and profit-sharing plans | 4% | 26% |
| Charitable organizations | Fewer than 5 | <1% |
| Other client typesCorporations and other businesses | <1% | 1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 626 | $211M | 22.6% | $336K |
| High-net-worth individuals | 162 | $451M | 48.3% | $2.78M |
| Pooled investment vehicles | 1 | $21.2M | 2.3% | $21.2M |
| Pension and profit-sharing plans | 29 | $240M | 25.7% | $8.27M |
| Charitable organizations | Fewer than 5 | $126K | 0.0% | — |
| Corporations and other businesses | Fewer than 5 | $9.49M | 1.0% | $2.37M |
| Total | 822 | $932M | 100% | — |
- Clients
- 626
- Regulatory AUM
- $211M
- AUM share
- 22.6%
- Avg. per client
- $336K
- Clients
- 162
- Regulatory AUM
- $451M
- AUM share
- 48.3%
- Avg. per client
- $2.78M
- Clients
- 1
- Regulatory AUM
- $21.2M
- AUM share
- 2.3%
- Avg. per client
- $21.2M
- Clients
- 29
- Regulatory AUM
- $240M
- AUM share
- 25.7%
- Avg. per client
- $8.27M
- Clients
- Fewer than 5
- Regulatory AUM
- $126K
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $9.49M
- AUM share
- 1.0%
- Avg. per client
- $2.37M
Total
- Clients
- 822
- Regulatory AUM
- $932M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 1
- Financial planning clients last fiscal year
- 0
Prevail Innovative Wealth Advisors charges 0.70%–1.50% a year for its Asset Management & Allocation Program Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$99.999K | 1.50% |
| $99.999K–$249.998K | 1.40% |
| $249.998K–$499.997K | 1.30% |
| $499.997K–$749.996K | 1.20% |
| $749.996K–$999.995K | 1.10% |
| $999.995K–$2.999994M | 1.00% |
| $2.999994M–$4.999993M | 0.85% |
| $4.999993M and above | 0.70% |
Fee details and sources
Other fees
- Variable Sub-Account Management Services
- Variable sub-account management is an annual fee on a tiered schedule, from 1.50% on the first $99,999 to 0.70% on assets above the top band, billed monthly in advance.
Bradley Lawing owns 25% to 50% of Prevail Innovative Wealth Advisors. Kerry Lawing is CEO; the leadership team includes President Bradley Lawing and Chief Compliance Officer Andrew Stafford. It has 41 employees, 31 of them in advisory roles.
Leadership
Kerry LawingChief Executive Officer and Member
Bradley LawingVice President and Member
Andrew StaffordChief Compliance Officer, President and Member- Heather RenfroMember
- Marcia Vander WalMember
Investment adviser representatives
30 representatives listed in the SEC register as of 9 October 2026.
Staff
- 41 employees
- 31 in advisory functions
- 31 state-registered reps
- 29 insurance agents
- 1 soliciting firm
- Owns 25% to 50% of Prevail Innovative Wealth Advisors, LLC
Bradley Lawing
Control person · since May 2017
- Owns 25% to 50% of Prevail Innovative Wealth Advisors, LLC
Kerry Lawing
Control person · since February 2021
- Owns 10% to 25% of Prevail Innovative Wealth Advisors, LLC
Andrew Stafford
Control person · since August 2017
- Owns 5% to 10% of Prevail Innovative Wealth Advisors, LLC
Heather Renfro
since February 2021
Prevail Innovative Wealth Advisors’ regulatory assets grew 4.7× from $196M (May 2022) to $932M (September 2026); clients rose from 647 to 822 and employees from 20 to 41.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| September 2026 | $932M | 822 | 41 | 3 |
| June 2025 | $815M | 769 | 45 | 3 |
| March 2024 | $380M | 398 | 31 | 4 |
| June 2023 | $264M | 369 | 26 | 3 |
| May 2022 | $196M | 647 | 20 | 3 |
Besides its headquarters, Prevail Innovative Wealth Advisors has 2 offices, with 3 listed addresses in Kansas and Missouri.
Kansas · 2 listed addresses
- 4745 W. 136th Street, LeawoodHQ
- 11400 Tomahawk Creek Pkwy, Leawood
Missouri · 1 listed address
- 3804 S. Freemont, Springfield
Other business names
Prevail Innovative Wealth Advisors has reported 2 other business names to the SEC.
- Prevail Iwa
- Prevail Retirement Solutions
Contact and registration details
- Legal name
- Prevail Innovative Wealth Advisors, LLC
- Headquarters
- 4745 W. 136th Street, Leawood, KS 66224
- Website
- prevailiws.com
- Phone
- 913-295-9500
- @prevailiws
- SEC file
- 801-123758
- Structure
- Missouri LLC
- Fiscal year end
- December
Prevail Innovative Wealth Advisors uses Charles Schwab ($655M) as custodian for its separately managed accounts. Prevail Innovative Wealth Advisors does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $655M100%
At year end, Prevail Innovative Wealth Advisors’ separately managed accounts were mostly in funds (59%) and stocks (34%). Its reported 13F holdings for the quarter ended 30 June 2026 total $671M across 197 positions; the largest are Invesco Exchange Traded FD T (4.2%), Invesco Exch Traded FD TR II (2.8%) and Invesco Exchange Traded FD T (2.6%).
What the accounts hold
- Stocks34%
- Exchange-traded equities33%
- Non-exchange-traded equities1%
- Funds59%
- Registered funds52%
- Pooled vehicles7%
- Cash7%
Reported 13F holdings
- $671M
- Reported 13F value
- 197
- Positions
- 23.2%
- In the 10 largest
- +13.0%
- Value vs. prior quarter
- Invesco Exchange Traded FD T · S&P500 Eql Wgt4.2%
- Invesco Exch Traded FD TR II · Nasdaq 100 ETF2.8%
- Invesco Exchange Traded FD T · S&P500 Quality2.6%
- American Centy ETF TR · Avan US Smal ETF2.6%
- Invesco Exchange Traded FD T · S&P Mdcp Quality2.5%
- Eli Lilly & CO1.8%
- Vaneck ETF Trust · Commodity Stgy1.8%
- Neos ETF Trust · Neos S&P 500 HI1.7%
- JPMORGAN Chase & CO1.6%
- Oreilly Automotive Inc.1.6%
Together, the ten largest are 23.2% of reported value.
How many clients does Prevail Innovative Wealth Advisors have?
Prevail Innovative Wealth Advisors has 822 clients and manages $932 million for them, as of September 2026. They include 626 individual clients, 162 high-net-worth individuals, and 29 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 September 2026
What services does Prevail Innovative Wealth Advisors offer?
Prevail Innovative Wealth Advisors provides financial planning, portfolio management for individuals and small businesses, pension consulting, and publishing newsletters.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Prevail Innovative Wealth Advisors charge?
Prevail Innovative Wealth Advisors charges 0.70%–1.50% a year for its Asset Management & Allocation Program Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.
Source: PREVAIL INNOVATIVE WEALTH ADVISORS ADV PART 2 APPENDIX 1 WRAP FEE BROCHURE, filed 19 March 2026
Which custodians does Prevail Innovative Wealth Advisors use?
Prevail Innovative Wealth Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $655M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 September 2026
How many financial advisors does Prevail Innovative Wealth Advisors have?
Prevail Innovative Wealth Advisors has 31 investment adviser representatives registered with state securities authorities, out of 41 employees, and 31 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 29 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Prevail Innovative Wealth Advisors invest in?
At the end of its last fiscal year, Prevail Innovative Wealth Advisors’ separately managed accounts held 52% registered funds (mutual funds, ETFs, BDCs), 33% exchange-traded equities, 7% pooled vehicles (private funds and similar), 7% cash and equivalents and 1% non-exchange-traded equities. It advises 1 private fund.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Prevail Innovative Wealth Advisors?
Prevail Innovative Wealth Advisors’ direct owners are Bradley Lawing, Andrew Stafford, Heather Renfro and Kerry Lawing, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 30 September 2026
How does Prevail Innovative Wealth Advisors get paid?
Prevail Innovative Wealth Advisors is paid through a percentage of assets under management, fixed fees, commissions and performance-based fees.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Prevail Innovative Wealth Advisors?
Prevail Innovative Wealth Advisors’ main office is at 4745 W. 136th Street, Leawood, KS 66224. Its phone number is 913-295-9500. Its website is prevailiws.com.