Platform Wealth Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers. Financial planning was provided to 1–10 clients last fiscal year.
Platform Wealth Management reports 270 clients. They include 178 individual clients, 78 high-net-worth individuals, and 10 pension and profit-sharing plans. Of its assets, 92.6% ($471M across 746 accounts) are managed with discretion; $37.8M across 30 accounts are not. It advised 4 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 66% | 16% |
| High-net-worth individuals | 29% | 62% |
| Pension and profit-sharing plans | 4% | 3% |
| Charitable organizations | <1% | <1% |
| Other investment advisers | <1% | <1% |
| Other client typesCorporations and other businesses | <1% | 19% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 178 | $80.3M | 15.8% | $451K |
| High-net-worth individuals | 78 | $316M | 62.0% | $4.05M |
| Pension and profit-sharing plans | 10 | $15.3M | 3.0% | $1.53M |
| Charitable organizations | Fewer than 5 | $212K | 0.0% | $212K |
| Other investment advisers | Fewer than 5 | $2.23M | 0.4% | $2.23M |
| Corporations and other businesses | Fewer than 5 | $95.5M | 18.8% | $47.8M |
| Total | 270 | $509M | 100% | — |
- Clients
- 178
- Regulatory AUM
- $80.3M
- AUM share
- 15.8%
- Avg. per client
- $451K
- Clients
- 78
- Regulatory AUM
- $316M
- AUM share
- 62.0%
- Avg. per client
- $4.05M
- Clients
- 10
- Regulatory AUM
- $15.3M
- AUM share
- 3.0%
- Avg. per client
- $1.53M
- Clients
- Fewer than 5
- Regulatory AUM
- $212K
- AUM share
- 0.0%
- Avg. per client
- $212K
- Clients
- Fewer than 5
- Regulatory AUM
- $2.23M
- AUM share
- 0.4%
- Avg. per client
- $2.23M
- Clients
- Fewer than 5
- Regulatory AUM
- $95.5M
- AUM share
- 18.8%
- Avg. per client
- $47.8M
Total
- Clients
- 270
- Regulatory AUM
- $509M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 4
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Platform Wealth Management charges 0.25%–1.10% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and has a $11,000 annual minimum. The brochure also prices 2 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 1.10% |
| $1M–$5M | 0.70% |
| $5M–$10M | 0.55% |
| $10M–$20M | 0.35% |
| $20M and above | 0.25% |
Fee details and sources
Other fees
- Consulting Services
- Consulting services are charged an annual fee of 20 basis points on assets where the firm consults and reports without trading discretion.
- Financial Planning Services
- Fixed financial planning fees typically range from $2,500 to $10,000, depending on the nature and complexity of each client’s circumstances.
PT&C Group, LLC owns 75% or more of Platform Wealth Management and is in turn owned by PT&C Group Holdings, LLC (75% or more). The leadership team of Platform Wealth Management includes Chief Compliance Officer Taralyn Nicholas. It has 17 employees, 9 of them in advisory roles.
Leadership
- Taralyn NicholasChief Compliance Officer
- Reyes FlorezManager
- Kirk StovesandMember
Investment adviser representatives
11 representatives listed in the SEC register as of 9 October 2026.
Staff
- 17 employees
- 9 in advisory functions
- 11 state-registered reps
- Owns 75% or more of Platform Wealth Management, LLC
PT&C Group, LLC
Control person · since September 2023
- Owns 75% or more of PT&C Group, LLC
PT&C Group Holdings, LLC
Control person · since February 2025
- Owns 25% to 50% of PT&C Group Holdings, LLC
Cynosure Partners III, LLP
Control person · since February 2025
Aaron DeRose
Director · Control person · since February 2025
Ben Crockett
Director · Control person · since February 2025
Zachary Larkin
Director · Control person · since February 2025
Reyes Florez
Director · Control person · since February 2025
- Owns 10% to 25% of Platform Wealth Management, LLC
Kirk Stovesand
since March 2024
Platform Wealth Management’s regulatory assets grew Infinity× from $0 (March 2024) to $509M (September 2026); employees rose from 7 to 17. In 2024, Walpole Financial Advisors ($281M in its last filing) joined it.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| September 2026 | $509M | 270 | 17 | 4 |
| June 2025 | $329M | 211 | 17 | 3 |
| March 2024 | $0 | 0 | 7 | 2 |
Firms that joined
20241 joined
- Walpole Financial AdvisorsLast filed AUM $281M
Firms whose SEC withdrawal reports a sale to this firm, and deals reported in the press. Teams that moved without selling a registered firm may not appear.
Besides its headquarters, Platform Wealth Management has 3 offices (1 private residence, listed without an address), with 3 listed addresses in California, New Jersey and Utah.
California · 1 listed address
- 70 Santa Felicia DR., Goleta
New Jersey · 1 listed address
- 1540 Kuser Road, Mercerville
Utah · 1 listed address
- 6510 S. Millrock DR, HolladayHQ
Contact and registration details
- Legal name
- Platform Wealth Management, LLC
- Headquarters
- 6510 S. Millrock DR, Holladay, UT 84121
- Website
- platformadvise.com
- Phone
- 385-243-0553
- @platform-wealth-advisors
- SEC file
- 801-129811
- Structure
- Utah LLC
- Fiscal year end
- December
Platform Wealth Management uses Charles Schwab ($438M) as custodian for its separately managed accounts. Platform Wealth Management has custody of $93.6M in client assets for 9 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $438M100%
At year end, Platform Wealth Management’s separately managed accounts were largely in stocks (45%) and funds (45%). Its reported 13F holdings for the quarter ended 30 June 2026 total $273M across 57 positions; the largest are Dimensional ETF Trust (17.8%), Apple Inc. (11.0%) and American Centy ETF TR (5.8%).
What the accounts hold
- Stocks45%
- Funds45%
- Bonds2%
- Cash5%
- Other3%
- Annuities3%
Reported 13F holdings
- $273M
- Reported 13F value
- 57
- Positions
- 66.2%
- In the 10 largest
- —
- Value vs. prior quarter
- Dimensional ETF Trust · US Cor Equ 2 ETF17.8%
- Apple Inc.11.0%
- American Centy ETF TR · US Sml CP Valu5.8%
- Alphabet Inc. · Cap Stk CL A5.3%
- Dimensional ETF Trust · US Core EQT Mkt5.1%
- Alphabet Inc. · Cap Stk CL C5.0%
- Mission Produce Inc.4.5%
- Dimensional ETF Trust · Intl Core EQT MK4.5%
- Amazon Com Inc.3.8%
- Costco Wholesale Corporation3.4%
Together, the ten largest are 66.2% of reported value.
How many clients does Platform Wealth Management have?
Platform Wealth Management has 270 clients and manages $509 million for them, as of September 2026. They include 178 individual clients, 78 high-net-worth individuals, and 10 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 15 September 2026
What services does Platform Wealth Management offer?
Platform Wealth Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Platform Wealth Management charge?
Platform Wealth Management charges 0.25%–1.10% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and has a $11,000 annual minimum.
Source: PLATFORM WEALTH ADVISORS FORM ADV PART 2A, filed 22 May 2026
Which custodians does Platform Wealth Management use?
Platform Wealth Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $438M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 15 September 2026
How many financial advisors does Platform Wealth Management have?
Platform Wealth Management has 11 investment adviser representatives registered with state securities authorities, out of 17 employees, and 9 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Platform Wealth Management invest in?
At the end of its last fiscal year, Platform Wealth Management’s separately managed accounts held 45% exchange-traded equities, 45% registered funds (mutual funds, ETFs, BDCs), 5% cash and equivalents, 3% other and 2% U.S. government and agency bonds. The 3% other category is described as: Annuities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Platform Wealth Management?
Platform Wealth Management is owned through a chain of holding companies by Cynosure Partners III, LLP. Its direct owners are Kirk Stovesand (10% to 25%) and PT&C Group, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 15 September 2026
How does Platform Wealth Management get paid?
Platform Wealth Management is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Platform Wealth Management registered with the SEC?
Yes, Platform Wealth Management has been registered with the SEC as an investment adviser since 28 February 2024. Its CRD number is 329313 and its SEC file number is 801-129811.
Source: Form ADV Part 1A, Item 1, filed 15 September 2026; IAPD firm record
How do I contact Platform Wealth Management?
Platform Wealth Management’s main office is at 6510 S. Millrock DR, Holladay, UT 84121. Its phone number is 385-243-0553. Its website is platformadvise.com.