Top 10 financial advisor firms in Utah

96 SEC-registered financial advisor firms are headquartered in Utah, with $71.6B in combined regulatory assets under management. The largest by assets are Soltis Investment Advisors ($12B), Sepio Capital ($5.64B) and Diversify Wealth Management ($4.11B).

96
Financial advisor firms: $71.6B
Their combined AUM: $335M
Median firm AUM: 197,389
Clients of the top 10

The 10 largest by assets

1
Soltis Investment Advisors
RIA
$12B
0.80% to 1.25% a year
2
Sepio Capital
RIA
$5.64B
0.50% to 1.00%
3
Diversify Wealth Management
RIA
$4.11B
Regulatory AUM
4
Crewe Advisors
RIA
$3.05B
0.90% to 1.20% a year
5
Capita Financial Network
RIA
$2.32B
1.00% to 1.75% a year
6
Albion Management Group
RIA
$2.01B
Regulatory AUM
7
Physician Wealth Advisors
RIA
$2.01B
0.40% to 0.80% a year
8
HealthEquity Advisors
RIA
$1.99B
0.60% to 0.60% a year
9
The Norden Group
RIA
$1.97B
Up to 2.50% a year
10
Alta Capital Management
RIA
$1.6B
0.60% to 1.00% a year

Profiles of the top 10

No. 1 · RIA

Soltis Investment Advisors

Soltis Investment Advisors is an investment adviser based in St. George, UT, registered with the SEC since 2010. It provides financial planning and investment management. Its clients include high-net-worth individuals, pension and profit-sharing plans, and individual clients. Its regulatory assets under management total $12 billion, as filed on 9 July 2026.

Soltis Investment Advisors charges 0.80%–1.25% a year for its Investment Advisory Fees.

Regulatory AUM: $12B
Clients: 5,414
Advisory staff: 63
Fee schedule: 0.80% to 1.25% a year
Minimum account: $750,000
Custodians: Fidelity, Charles Schwab
Headquarters: 20 North Main St, Suite 400, St. George, UT 84770
Phone: 435-674-1600
Website: soltisadvisors.com

No. 2 · RIA

Sepio Capital

Sepio Capital is an investment adviser based in Salt Lake City, UT, registered with the SEC since 2017. It provides financial planning and investment management. Its clients include high-net-worth individuals, investment companies and charitable organizations. Its regulatory assets under management total $5.64 billion, as filed on 27 April 2026.

Sepio Capital charges 0.50%–1.00% for its Investment Advisory Services. The brochure does not state whether the rate is annual.

Regulatory AUM: $5.64B
Clients: 295
Advisory staff: 18
Fee schedule: 0.50% to 1.00%
Custodians: Fidelity
Headquarters: 2795 E Cottonwood Parkway, Suite 600, Salt Lake City, UT 84121
Phone: 415-915-3708
Website: sepiocap.com

No. 3 · RIA

Diversify Wealth Management

Diversify Wealth Management is an investment adviser based in South Jordan, UT, registered with the SEC since 2024. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $4.11 billion, as filed on 18 September 2026.

Regulatory AUM: $4.11B
Clients: 4,857
Advisory staff: 70
Founded: 2024
Custodians: Charles Schwab, Fidelity, RBC Capital Markets
Headquarters: 10876 S River Front Pkwy, Suite 600, South Jordan, UT 84095
Phone: 801-838-9999
Website: diversify.com

No. 4 · RIA

Crewe Advisors

Crewe Advisors is an investment adviser based in Salt Lake City, UT, registered with the SEC since 2015. It provides financial planning and investment management. Its clients include high-net-worth individuals, corporations and other businesses, and charitable organizations. Its regulatory assets under management total $3.05 billion, as filed on 25 August 2026.

Crewe Advisors charges 0.90%–1.20% a year for its Asset-based portfolio management.

Regulatory AUM: $3.05B
Clients: 759
Advisory staff: 16
Fee schedule: 0.90% to 1.20% a year
Custodians: Charles Schwab, Fidelity
Headquarters: 650 S. Main Street, Suite 700, Salt Lake City, UT 84101
Phone: 385-355-2700
Website: crewe.com

No. 5 · RIA

Capita Financial Network

Capita Financial Network is an investment adviser based in Draper, UT, registered with the SEC since 2018. It provides financial planning and investment management. Its clients include high-net-worth individuals and individual clients. Its regulatory assets under management total $2.32 billion, as filed on 25 September 2026.

Capita Financial Network charges 1.00%–1.75% a year for its Investment Management.

Regulatory AUM: $2.32B
Clients: 2,888
Advisory staff: 22
Founded: 2018
Fee schedule: 1.00% to 1.75% a year
Custodians: Charles Schwab, Fidelity
Headquarters: 14658 S. Bangerter Pkwy, Ste 300, Draper, UT 84020
Phone: 801-566-5058
Website: capitafinancialnetwork.com

No. 6 · RIA

Albion Management Group

Albion Management Group is an investment adviser based in Salt Lake City, UT, registered with the SEC since 1983. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $2.01 billion, as filed on 24 June 2026.

Regulatory AUM: $2.01B
Clients: 737
Advisory staff: 14
Founded: 1982
Custodians: Charles Schwab, Fidelity
Headquarters: 812 East 2100 South, Salt Lake City, UT 84106
Phone: 801-487-3700
Website: albionfinancial.com

No. 7 · RIA

Physician Wealth Advisors

Physician Wealth Advisors is an investment adviser based in Salt Lake City, UT, registered with the SEC since 2005. It provides financial planning and investment management. Its clients include high-net-worth individuals, pension and profit-sharing plans, and individual clients. Its regulatory assets under management total $2.01 billion, as filed on 19 March 2026.

Physician Wealth Advisors charges 0.40%–0.80% a year for its Investment management fees.

Regulatory AUM: $2.01B
Clients: 1,124
Advisory staff: 7
Fee schedule: 0.40% to 0.80% a year
Custodians: Fidelity, Charles Schwab, Ameritas Investment
Headquarters: 6820 South 900 East, Suite 200, Salt Lake City, UT 84047
Phone: 801-747-0800
Website: pwa.org

No. 8 · RIA

HealthEquity Advisors

HealthEquity Advisors is an investment adviser based in Draper, UT, registered with the SEC since 2013. It provides investment management. Its clients include individuals. Its regulatory assets under management total $1.99 billion, as filed on 25 March 2026.

HealthEquity Advisors charges 0.60% a year for its AutoPilot and GPS Programs.

Regulatory AUM: $1.99B
Clients: 178,476
Advisory staff: 1
Fee schedule: 0.60% to 0.60% a year
Custodians: Healthequity Trust
Headquarters: 15 West Scenic Pointe Drive, Suite 100, Draper, UT 84020
Phone: 801-508-3248
Website: healthequityadvisors.com

No. 9 · RIA

The Norden Group

The Norden Group is an investment adviser based in Provo, UT, registered with the SEC since 2023. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $1.97 billion, as filed on 2 February 2026.

The Norden Group charges up to 2.50% a year for its Portfolio Management Services.

Regulatory AUM: $1.97B
Clients: 1,531
Advisory staff: 20
Fee schedule: Up to 2.50% a year
Custodians: Charles Schwab
Headquarters: 5255 N Edgewood Drive, Suite 225, Provo, UT 84604
Phone: 801-331-5511
Website: thenordengroup.com

No. 10 · RIA

Alta Capital Management

Alta Capital Management is an investment adviser based in Salt Lake City, UT, registered with the SEC since 1995. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $1.6 billion, as filed on 26 June 2026.

Alta Capital Management charges 0.60%–1.00% a year for its Retail fee schedule, all strategies.

Regulatory AUM: $1.6B
Clients: 1,308
Advisory staff: 12
Fee schedule: 0.60% to 1.00% a year
Minimum account: $250,000
Custodians: Charles Schwab
Headquarters: 6440 South Wasatch BLVD, Suite 260, Salt Lake City, UT 84121
Phone: 801-274-6010
Website: altacapital.com

Questions about financial advisors in Utah

How many financial advisor firms are headquartered in Utah?

96 SEC-registered financial advisor firms report their principal office in Utah, managing $71.6B in regulatory assets between them. The other 49 advisers headquartered in the state are broker-dealers, other kinds of wealth firm, or fund and institutional managers.

Source: Form ADV Part 1A, Items 1.F, 5.D and 5.F

What is the largest financial advisor firm in Utah?

Soltis Investment Advisors, with $12B in regulatory assets under management on its latest Form ADV. The next largest are Sepio Capital ($5.64B) and Diversify Wealth Management ($4.11B).

Source: Form ADV Part 1A, Item 5.F

How large is a typical financial advisor firm in Utah?

The median firm manages $335M in regulatory assets. That is the midpoint of the 96 firms headquartered in Utah.

Source: Form ADV Part 1A, Item 5.F

How much do financial advisors in Utah charge?

Of the 10 largest firms, 8 publish an asset-based fee schedule for their main service in their brochure. The highest rate in those schedules runs from 0.60% to 2.50% of assets, depending on the firm; each firm's fee is in its profile above.

Source: Form ADV Part 2A brochures, Item 5

How can I check a financial advisor's record in Utah?

Search the firm or the person on the SEC's Investment Adviser Public Disclosure site, adviserinfo.sec.gov, which shows registrations, Form ADV filings and any disclosures. Each firm profile in this directory links its SEC record.

Source: SEC Investment Adviser Public Disclosure

How is this list ordered?

By regulatory assets under management as filed on Form ADV, largest first. A firm is included when its principal office is in the state and most of its client assets belong to individuals and its type is RIA, which leaves out broker-dealers, wirehouses, RIA networks, digital advice, bank, insurance and family-office firms. A firm with only a branch office here is listed in its own headquarters state.

Source: Niva directory methodology

Utah has 96 financial advisor firms; see every adviser in the state →

The 10 largest by assets

Profiles of the top 10

Questions about financial advisors in Utah

Top financial advisor firms by city in Utah