Clients
Mercury Advisory serves 10,487 clients, 9,532 of them corporations and other businesses. The average client has about $1.7 million with the firm.
- Corporations and other businesses9,532 clients100%
- Individuals955 clients0%
Show client breakdownHide client breakdown
| Client type | Clients | Regulatory AUM | Share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 955 | $23,190,000 | 0.1% | $24K |
| Corporations and other businesses | 9,532 | $17,916,021,643 | 99.9% | $1.88M |
| Total | 10,487 | $17,939,211,643 | 100% | $1.71M |
- Clients
- 955
- Regulatory AUM
- $23,190,000
- Share
- 0.1%
- Avg. per client
- $24K
- Clients
- 9,532
- Regulatory AUM
- $17,916,021,643
- Share
- 99.9%
- Avg. per client
- $1.88M
Total
- Clients
- 10,487
- Regulatory AUM
- $17,939,211,643
- Share
- 100%
- Avg. per client
- $1.71M
What it does
Mercury Advisory provides portfolio management for individuals and small businesses and portfolio management for institutions. It is paid through a percentage of assets.
Mercury Advisory advises no private funds.
0.0% of assets ($0 across 0 accounts) are managed with discretion; $17.94B across 10,487 accounts are not. $17.94B sits in a wrap fee program the firm both sponsors and manages. 0% of clients are outside the U.S., and 0 clients received advice without assets under management last fiscal year.
What the accounts hold
- Stocks1%
- Funds98%
- Cash1%
Custodians
Mercury Advisory’s client accounts are held mainly at Apex Clearing, with 62% of managed assets. Mercury Advisory does not have custody of client assets.
- Apex ClearingApex Clearing Corporation · Dallas, TX · $11.07B62%
- All other custodians$6.87B38%
Ownership and leadership
Mercury Technologies, Inc. owns 75% or more of Mercury Advisory.
- Owns 75% or more of Mercury Advisory, LLC
Mercury Technologies, Inc.
Control person · since October 2019
Leadership
- Karolina MorysCEO
- Nicole MurphyCCO
Staff
- 7 employees
- 4 in advisory functions
- 4 state-registered reps
- 2 broker-dealer reps
Fees
Mercury Advisory is paid through a percentage of assets under management.
Mercury Advisory’s fee rates are not included in this profile. Find its brochure on the SEC’s site.
Offices and registrations
Besides its headquarters, Mercury Advisory has 0 offices, with 1 listed address in 1 state.
California · 1 listed address
- 333 Bush Street, Suite 1900, San FranciscoHQ
Registration details
- Legal name
- Mercury Advisory, LLC
- Headquarters
- 333 Bush Street, Suite 1900, San Francisco, CA 94104
- Phone
- 415-878-1068
- Website
- www.mercury.com
- SEC file
- 801-118869
- Structure
- Delaware LLC
- Fiscal year end
- December
This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov
Common questions
How many clients does Mercury Advisory have?
Mercury Advisory has 10,487 clients and manages $17.9 billion for them, as of August 2026. They include 9,532 corporations and other businesses and 955 individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 21 August 2026
What services does Mercury Advisory offer?
Mercury Advisory provides portfolio management for individuals and small businesses and portfolio management for institutions.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Mercury Advisory use?
Mercury Advisory’s separately managed account assets are held at Apex Clearing Corporation (Dallas, TX), with $11,072,489,250. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 21 August 2026
How many financial advisors does Mercury Advisory have?
Mercury Advisory has 4 investment adviser representatives registered with state securities authorities, out of 7 employees, and 4 perform investment advisory functions. 2 are registered representatives of a broker-dealer and 0 are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Mercury Advisory invest in?
At the end of its last fiscal year, Mercury Advisory’s separately managed accounts held 98% registered funds (mutual funds, ETFs, BDCs), 1% exchange-traded equities and 1% cash and equivalents. It advises no private funds of its own.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Mercury Advisory?
Mercury Advisory’s direct owner is Mercury Technologies, Inc. (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 21 August 2026
How does Mercury Advisory get paid?
Mercury Advisory is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
