{"url":"https://nivawealth.com/firms/mercury-advisory-308960","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/308960","regulatoryAum":17939211643,"crd":"308960","secFileNumber":"801-118869","legalName":"Mercury Advisory, LLC","displayName":"Mercury Advisory","website":"https://www.mercury.com/","linkedinUrl":"https://www.linkedin.com/company/mercuryhq","founded":null,"organization":"Delaware limited liability company","fiscalYearEnd":"December","headquarters":{"street":"333 Bush Street, Suite 1900","city":"San Francisco","state":"CA","stateName":"California","country":"United States","postalCode":"94104"},"tradeNames":[],"registration":{"secApproved":"5 June 2020","noticeFilings":null,"latestNoticeFiling":null},"staff":{"employees":7,"advisory":4,"brokerDealerReps":2,"insuranceAgents":0,"promoters":0},"aum":{"discretionary":0,"discretionaryAccounts":0,"nonDiscretionary":17939211643,"nonDiscretionaryAccounts":10487,"wrapProgram":17939211643,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":955,"regulatoryAum":23190000},{"label":"Corporations and other businesses","clients":9532,"regulatoryAum":17916021643}],"fees":[],"feeNotes":[],"feePrograms":[],"brochureCoverage":{"scope":"known_documents","status":"not_processed","checkedAt":null,"documents":[]},"custodians":[{"name":"Apex Clearing Corporation","shortName":"Apex Clearing","location":"Dallas, TX","smaAssets":11072489250}],"custodyNote":"Mercury Advisory does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Karolina Morys","title":"CEO","crd":"8183412"},{"name":"Nicole Murphy","title":"CCO","crd":"5461537"}],"ownership":[{"label":"Mercury Technologies, Inc.","detail":"Member in the 75% or more ownership band and a control person, since October 2019."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"officesByState":[{"state":"California","offices":1,"addresses":[{"street":"333 Bush Street, Suite 1900","city":"San Francisco","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"415-878-1068","stateRegisteredReps":4,"otherAdviserReps":0,"compensation":["A percentage of assets under management"],"activities":["Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients"],"financialPlanningClients":null,"assetMix":[{"label":"Exchange-traded equity securities","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":98},{"label":"Cash and cash equivalents","percent":1}],"privateFunds":0},"sources":{"adv1FilingDate":"21 August 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/308960/PDF/308960.pdf","brochureDate":null,"brochureUrl":null,"iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Mercury Advisory have?","answer":"Mercury Advisory has 10,487 clients and manages $17.9 billion for them, as of August 2026. They include 9,532 corporations and other businesses and 955 individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 21 August 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Mercury Advisory offer?","answer":"Mercury Advisory provides portfolio management for individuals and small businesses and portfolio management for institutions.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does Mercury Advisory use?","answer":"Mercury Advisory’s separately managed account assets are held at Apex Clearing Corporation (Dallas, TX), with $11,072,489,250. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 21 August 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Mercury Advisory have?","answer":"Mercury Advisory has 4 investment adviser representatives registered with state securities authorities, out of 7 employees, and 4 perform investment advisory functions. 2 are registered representatives of a broker-dealer and 0 are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Mercury Advisory invest in?","answer":"At the end of its last fiscal year, Mercury Advisory’s separately managed accounts held 98% registered funds (mutual funds, ETFs, BDCs), 1% exchange-traded equities and 1% cash and equivalents. It advises no private funds of its own.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Mercury Advisory?","answer":"Mercury Advisory’s direct owner is Mercury Technologies, Inc. (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 21 August 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Mercury Advisory get paid?","answer":"Mercury Advisory is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva Wealth is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}