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Gusto Investment Services

SEC-registered adviser since 2015San Francisco, CACRD 281515

78,064
Clients
2
Advisory staff

From Form ADV filed 18 August 2026 · data retrieved 15 October 2026SEC record

Gusto Investment Services is an investment adviser headquartered in San Francisco, California, and registered with the SEC since 2015. Its clients include pension and profit-sharing plans and other clients.

Its services include portfolio management for individuals and small businesses and pension consulting. Fee arrangements include a percentage of assets under management. Gusto Retirement Holdings, LLC owns 75% or more of Gusto Investment Services.

Clients

Gusto Investment Services serves 78,064 clients, 50,388 of them pension and profit-sharing plans. The average client has about $163,000 with the firm.

Regulatory assets by client type
  • Pension and profit-sharing plans50,388 clients97%
  • Other27,676 clients3%
Show client breakdown
Pension and profit-sharing plans
Clients
50,388
Regulatory AUM
$12,303,056,955
Share
96.9%
Avg. per client
$244K
Other
Clients
27,676
Regulatory AUM
$395,385,396
Share
3.1%
Avg. per client
$14K

Total

Clients
78,064
Regulatory AUM
$12,698,442,351
Share
100%
Avg. per client
$163K

What it does

Gusto Investment Services provides portfolio management for individuals and small businesses and pension consulting. It is paid through a percentage of assets.

Gusto Investment Services advises no private funds.

71.7% of assets ($9.11B across 475,580 accounts) are managed with discretion; $3.59B across 52,272 accounts are not. 0% of clients are outside the U.S., and 0 clients received advice without assets under management last fiscal year.

What the accounts hold

Separately managed account assets by class, year end
  • Funds99%
  • Cash1%

Custodians

Gusto Investment Services’ client accounts are held mainly at Benefit Trust, with 3% of managed assets. Gusto Investment Services has custody of client assets.

Managed account assets by custodian
  • Benefit TrustBenefit Trust Company · Leawood, KS · $395.4M3%
  • All other custodians$12.30B97%

Ownership and leadership

Gusto Retirement Holdings, LLC owns 75% or more of Gusto Investment Services.

Who owns the firm
Gusto Investment Services, LLC· the adviser
  • Gusto Retirement Holdings, LLC

    Control person · since April 2026

    Owns 75% or more of Gusto Investment Services, LLC

Leadership

  • Elizabeth Mastrobattisto
    Manager / Chief Compliance Officer
  • Qian Liu
    Manager

Staff

  • 3 employees
  • 2 in advisory functions

Fees

Gusto Investment Services is paid through a percentage of assets under management.

Gusto Investment Services’ fee rates are not included in this profile. Find its brochure on the SEC’s site.

Offices and registrations

Besides its headquarters, Gusto Investment Services has 1 office, with 2 listed addresses in 1 state.

Listed office addresses by state

California · 2 listed addresses

  • 525 20th Street, San FranciscoHQ
  • 1412 Chapin Ave, Burlingame

Registration details

Legal name
Gusto Investment Services, LLC
Headquarters
525 20th Street, San Francisco, CA 94107
Website
Not reported
SEC file
801-106732
Structure
Delaware LLC
Fiscal year end
April

This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov

Common questions

How many clients does Gusto Investment Services have?

Gusto Investment Services has 78,064 clients and manages $12.7 billion for them, as of August 2026. They include 50,388 pension and profit-sharing plans and 27,676 other clients.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 18 August 2026

What services does Gusto Investment Services offer?

Gusto Investment Services provides portfolio management for individuals and small businesses and pension consulting.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

Which custodians does Gusto Investment Services use?

Gusto Investment Services’ separately managed account assets are held at Benefit Trust Company (Leawood, KS), with $395,385,396. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 18 August 2026

How many financial advisors does Gusto Investment Services have?

Gusto Investment Services has 0 investment adviser representatives registered with state securities authorities, out of 3 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Gusto Investment Services invest in?

At the end of its last fiscal year, Gusto Investment Services’ separately managed accounts held 99% registered funds (mutual funds, ETFs, BDCs) and 1% cash and equivalents. It advises no private funds of its own.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Gusto Investment Services?

Gusto Investment Services is owned through a holding company by Gusto, Inc. Its direct owner is Gusto Retirement Holdings, LLC (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 18 August 2026

How does Gusto Investment Services get paid?

Gusto Investment Services is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Sources

  1. Form ADV Part 1A, amendment filed 18 August 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. IAPD firm record, CRD 281515.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since.

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This profile is compiled from public regulatory filings and is provided for informational purposes only. Niva Wealth is not affiliated with Gusto Investment Services, LLC and makes no representation about the quality of its services. Figures reflect the filing dates shown and may have changed. Ownership percentages are the bands reported to the SEC, not exact figures.