Keenan provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions. Financial planning was provided to 751 clients last fiscal year.
Keenan reports 751 clients. They include 708 individual clients and 43 high-net-worth individuals. Of its assets, 100.0% ($202M across 1,924 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 94% | 60% |
| High-net-worth individuals | 6% | 40% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 708 | $122M | 60.3% | $172K |
| High-net-worth individuals | 43 | $80.4M | 39.7% | $1.87M |
| Total | 751 | $202M | 100% | $270K |
- Clients
- 708
- Regulatory AUM
- $122M
- AUM share
- 60.3%
- Avg. per client
- $172K
- Clients
- 43
- Regulatory AUM
- $80.4M
- AUM share
- 39.7%
- Avg. per client
- $1.87M
Total
- Clients
- 751
- Regulatory AUM
- $202M
- AUM share
- 100%
- Avg. per client
- $270K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 751
Keenan charges up to 2.00% a year for its Portfolio Management. The fee is billed in arrears and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning
- The fixed rate for creating client financial plans is between $250 and $5,000, depending on complexity; fixed fees are paid in advance, never more than six months ahead.
- Tax Preparation
- The fixed rate for tax preparation is between $250 and $2,500; these fees are generally negotiable.
Brian Keenan owns 75% or more of Keenan. The leadership team of Keenan includes Chief Compliance Officer Brian Keenan. It has 27 employees, 26 of them in advisory roles.
Leadership
- Brian KeenanManaging Member & Chief Compliance Officer
Investment adviser representatives
21 representatives listed in the SEC register as of 9 October 2026.
- James Hruz
- Martin Mont
Staff
- 27 employees
- 26 in advisory functions
- 27 state-registered reps
- 26 insurance agents
- Owns 75% or more of Keenan, LLC
Brian Keenan
Control person · since October 2016
Keenan’s regulatory assets grew 2.0× from $103M (June 2024) to $202M (April 2026); clients rose from 447 to 751 and employees from 11 to 27.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| April 2026 | $202M | 751 | 27 | 1 |
| March 2025 | $148M | 726 | 24 | 1 |
| June 2024 | $103M | 447 | 11 | 1 |
Besides its headquarters, Keenan has 0 offices, with 1 listed address in Massachusetts.
Massachusetts · 1 listed address
- 7 Bulfinch Place, Suite 302, BostonHQ
Contact and registration details
- Legal name
- Keenan, LLC
- Headquarters
- 7 Bulfinch Place, Suite 302, Boston, MA 02114
- Website
- keenanfinancial.com
- Phone
- 978-270-1193
- @keenanfinancial
- SEC file
- 801-129000
- Structure
- Massachusetts LLC
- Fiscal year end
- December
Keenan uses Fidelity ($202M) as custodian for its separately managed accounts. Keenan does not have custody of client assets.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $202M100%
At year end, Keenan’s separately managed accounts were mostly in funds (84%) and cash (11%). Its reported 13F holdings for the quarter ended 30 June 2026 total $142M across 45 positions; the largest are Fidelity Covington Trust (16.8%), iShares TR (14.3%) and iShares TR (10.3%).
What the accounts hold
- Stocks4%
- Funds84%
- Bonds1%
- Cash11%
Reported 13F holdings
- $142M
- Reported 13F value
- 45
- Positions
- 81.2%
- In the 10 largest
- +19.4%
- Value vs. prior quarter
- Fidelity Covington Trust · Blue Chip Grwth16.8%
- iShares TR · Core S&P500 ETF14.3%
- iShares TR · Core S&P US Vlu10.3%
- Capital Group Dividend Value · Shs Creat Unit9.7%
- Fidelity Covington Trust · Fun Sma Mid ETF8.3%
- iShares TR · Core S&P Mcp ETF6.0%
- Fidelity Merrimack Str TR · Total BD ETF4.9%
- iShares TR · Core Div Grwth4.0%
- Fidelity Comwlth TR · Nasdaq Compsit3.5%
- iShares TR · S&P 500 Grwt ETF3.4%
Together, the ten largest are 81.2% of reported value.
How many clients does Keenan have?
Keenan has 751 clients and manages $202 million for them, as of April 2026. They include 708 individual clients and 43 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 23 April 2026
What services does Keenan offer?
Keenan provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Keenan charge?
Keenan charges up to 2.00% a year for its Portfolio Management. The fee is billed in arrears and is negotiable.
Which custodians does Keenan use?
Keenan’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $202M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 23 April 2026
How many financial advisors does Keenan have?
Keenan has 27 investment adviser representatives registered with state securities authorities, out of 27 employees, and 26 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 26 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Keenan invest in?
At the end of its last fiscal year, Keenan’s separately managed accounts held 84% registered funds (mutual funds, ETFs, BDCs), 11% cash and equivalents, 4% exchange-traded equities and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Keenan?
Keenan’s direct owner is Brian Keenan (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 23 April 2026
How does Keenan get paid?
Keenan is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Keenan registered with the SEC?
Yes, Keenan has been registered with the SEC as an investment adviser since 2 November 2023. Its CRD number is 285673 and its SEC file number is 801-129000.
Source: Form ADV Part 1A, Item 1, filed 23 April 2026; IAPD firm record
How do I contact Keenan?
Keenan’s main office is at 7 Bulfinch Place, Suite 302, Boston, MA 02114. Its phone number is 978-270-1193. Its website is keenanfinancial.com.