{"url":"https://nivawealth.com/firms/keenan-285673","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/285673","regulatoryAum":202481625,"crd":"285673","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"8182216","suffix":null,"lastName":"Adourian","firstName":"Alexander","middleName":null},{"crd":"7694758","suffix":null,"lastName":"Ball","firstName":"James","middleName":"Morgan"},{"crd":"7971392","suffix":null,"lastName":"Di Martino","firstName":"Alexander","middleName":"Oreste"},{"crd":"5672203","suffix":null,"lastName":"DOLAN","firstName":"TYLER","middleName":"A"},{"crd":"7408261","suffix":null,"lastName":"Gannon","firstName":"Nicholas","middleName":"Michael"},{"crd":"7797529","suffix":null,"lastName":"Glascock","firstName":"Spencer","middleName":null},{"crd":"8338770","suffix":null,"lastName":"Golightly","firstName":"Kyra","middleName":"Diane"},{"crd":"8171514","suffix":null,"lastName":"Gonsalves","firstName":"Isaiah","middleName":null},{"crd":"8337915","suffix":null,"lastName":"Hruz","firstName":"James","middleName":null},{"crd":"7369351","suffix":null,"lastName":"Huffman","firstName":"Casey","middleName":"Thomas"},{"crd":"7965451","suffix":null,"lastName":"Jasie","firstName":"Nicholas","middleName":null},{"crd":"6217930","suffix":null,"lastName":"KEENAN","firstName":"BRIAN","middleName":"EDWARD"},{"crd":"8220329","suffix":null,"lastName":"Martin","firstName":"Andrew","middleName":null},{"crd":"8011170","suffix":null,"lastName":"Monroe","firstName":"Jacob","middleName":"Christopher"},{"crd":"8348443","suffix":null,"lastName":"Mont","firstName":"Martin","middleName":null},{"crd":"8208952","suffix":null,"lastName":"Rainsford","firstName":"Jakob","middleName":null},{"crd":"5028574","suffix":"IV","lastName":"REID","firstName":"JOHN","middleName":"H"},{"crd":"7556765","suffix":null,"lastName":"SCHOFFIELD","firstName":"RYAN","middleName":"ANDREW"},{"crd":"7724514","suffix":null,"lastName":"Surro","firstName":"Caley","middleName":"Elisabeth"},{"crd":"8182234","suffix":"JR","lastName":"Whitcher","firstName":"William","middleName":"James"},{"crd":"8338601","suffix":null,"lastName":"White","firstName":"James","middleName":"Grayson"}],"total":21,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2024-06-28","regulatoryAum":102705869,"clients":447,"employees":11,"offices":1},{"filedOn":"2025-03-19","regulatoryAum":148022968,"clients":726,"employees":24,"offices":1},{"filedOn":"2026-04-23","regulatoryAum":202481625,"clients":751,"employees":27,"offices":1}],"secFileNumber":"801-129000","legalName":"Keenan, LLC","displayName":"Keenan","slug":"keenan-285673","website":"https://keenanfinancial.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/keenanfinancial","xUrl":"https://twitter.com/keenanfinancial","founded":null,"organization":"Massachusetts limited liability company","fiscalYearEnd":"December","headquarters":{"street":"7 Bulfinch Place, Suite 302","city":"Boston","state":"MA","stateName":"Massachusetts","country":"United States","postalCode":"02114"},"tradeNames":[],"registration":{"secApproved":"2 November 2023","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":269616.0119840213,"staff":{"employees":27,"advisory":26,"brokerDealerReps":0,"insuranceAgents":26,"promoters":0},"aum":{"regulatory":202481625,"discretionary":202481625,"discretionaryAccounts":1924,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":708,"regulatoryAum":122072615},{"label":"High-net-worth individuals","clients":43,"regulatoryAum":80409010}],"feePrograms":[{"role":"main","program":"Portfolio Management","feeBasis":"ceiling","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1025692","versionId":1025692,"ratePeriod":"annual","fee_billing":"arrears","submittedOn":"2026-03-25","documentName":"ADV PART 2A KEENAN FINANCIAL","fee_rate_low":null,"fee_rate_high":2,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Financial Planning","summary":"The fixed rate for creating client financial plans is between $250 and $5,000, depending on complexity; fixed fees are paid in advance, never more than six months ahead.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1025692","versionId":1025692,"submittedOn":"2026-03-25","documentName":"ADV PART 2A KEENAN FINANCIAL"},{"role":"other","program":"Tax Preparation","summary":"The fixed rate for tax preparation is between $250 and $2,500; these fees are generally negotiable.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1025692","versionId":1025692,"submittedOn":"2026-03-25","documentName":"ADV PART 2A KEENAN FINANCIAL"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T15:36:37.329356+00:00","documents":[{"name":"ADV PART 2A KEENAN FINANCIAL","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1025692","versionId":1025692,"submittedOn":"2026-03-25"}]},"custodians":[{"name":"Fidelity Brokerage Services LLC","shortName":"Fidelity","location":"Smithfield, RI","smaAssets":202481625}],"custodyNote":"Keenan does not have custody of client assets.","leadership":[{"name":"Brian Keenan","title":"Managing Member & Chief Compliance Officer","crd":"6217930"}],"ownership":[{"label":"Brian Keenan","detail":"Managing member & chief compliance officer in the 75% or more ownership band and a control person, since October 2016."}],"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Massachusetts","offices":1,"addresses":[{"street":"7 Bulfinch Place, Suite 302","city":"Boston","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"978-270-1193","stateRegisteredReps":27,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients"],"financialPlanningClients":"751","assetMix":[{"label":"Exchange-traded equity securities","percent":4},{"label":"Investment grade corporate bonds","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":84},{"label":"Cash and cash equivalents","percent":11}],"privateFunds":0},"sources":{"adv1FilingDate":"23 April 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/285673/PDF/285673.pdf","brochureDate":"25 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1025692","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Keenan have?","answer":"Keenan has 751 clients and manages $202 million for them, as of April 2026. They include 708 individual clients and 43 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 23 April 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Keenan offer?","answer":"Keenan provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Keenan charge?","answer":"Keenan charges up to 2.00% a year for its Portfolio Management. The fee is billed in arrears and is negotiable.","source":"ADV PART 2A KEENAN FINANCIAL, filed 25 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Keenan use?","answer":"Keenan’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $202M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 23 April 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Keenan have?","answer":"Keenan has 27 investment adviser representatives registered with state securities authorities, out of 27 employees, and 26 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 26 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Keenan invest in?","answer":"At the end of its last fiscal year, Keenan’s separately managed accounts held 84% registered funds (mutual funds, ETFs, BDCs), 11% cash and equivalents, 4% exchange-traded equities and 1% investment grade corporate bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Keenan?","answer":"Keenan’s direct owner is Brian Keenan (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 23 April 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Keenan get paid?","answer":"Keenan is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Is Keenan registered with the SEC?","answer":"Yes, Keenan has been registered with the SEC as an investment adviser since 2 November 2023. Its CRD number is 285673 and its SEC file number is 801-129000.","source":"Form ADV Part 1A, Item 1, filed 23 April 2026; IAPD firm record","sourceRef":{"doc":"adv1","section":"identity"}},{"question":"How do I contact Keenan?","answer":"Keenan’s main office is at 7 Bulfinch Place, Suite 302, Boston, MA 02114. Its phone number is 978-270-1193. 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Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}