Harold W. Dance provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 251–500 clients last fiscal year.
Harold W. Dance reports 306 clients. They include 281 individual clients, 21 high-net-worth individuals and 4 charitable organizations. Of its assets, 100.0% ($158M across 409 accounts) are managed with discretion. It advised 409 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 92% | 77% |
| High-net-worth individuals | 7% | 20% |
| Charitable organizations | 1% | 3% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 281 | $122M | 77.2% | $434K |
| High-net-worth individuals | 21 | $32M | 20.3% | $1.52M |
| Charitable organizations | Fewer than 5 | $4M | 2.5% | $1M |
| Total | 306 | $158M | 100% | — |
- Clients
- 281
- Regulatory AUM
- $122M
- AUM share
- 77.2%
- Avg. per client
- $434K
- Clients
- 21
- Regulatory AUM
- $32M
- AUM share
- 20.3%
- Avg. per client
- $1.52M
- Clients
- Fewer than 5
- Regulatory AUM
- $4M
- AUM share
- 2.5%
- Avg. per client
- $1M
Total
- Clients
- 306
- Regulatory AUM
- $158M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 409
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Harold W. Dance charges 0.25%–1.00% a year for its Portfolio Management Services. The fee is billed in arrears.
Fee details and sources
Daniel Joseph Neeley owns 25% to 50% of Harold W. Dance. The leadership team of Harold W. Dance includes President Stephen F Neeley. It has 8 employees.
Leadership
- Stephen F NeeleyPresident; CCO; S-Corp Shareholder
- Daniel Joseph NeeleyVice President, S-Corp Shareholder
- Aaron James NeeleyVice President, S-Corp Shareholder
Investment adviser representatives
8 representatives listed in the SEC register as of 9 October 2026.
Staff
- 8 employees
- 8 in advisory functions
- 8 state-registered reps
- 8 broker-dealer reps
- 8 insurance agents
- Owns 25% to 50% of Harold W. Dance Inc.
Daniel Joseph Neeley
Control person · since May 2018
- Owns 25% to 50% of Harold W. Dance Inc.
Aaron James Neeley
Control person · since May 2018
Harold W. Dance’s regulatory assets grew from $119M (May 2024) to $158M (August 2026); clients rose from 207 to 306 and employees from 7 to 8.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| August 2026 | $158M | 306 | 8 | 1 |
| April 2025 | $132M | 298 | 7 | 1 |
| May 2024 | $119M | 207 | 7 | 1 |
Besides its headquarters, Harold W. Dance has 0 offices, with 1 listed address in Utah.
Utah · 1 listed address
- 72 E Center Street, LoganHQ
Contact and registration details
- Legal name
- Harold W. Dance Inc.
- Headquarters
- 72 E Center Street, Logan, UT 84321
- Website
- harolddance.com
- Phone
- 435-752-8484
- SEC file
- 801-129647
- Structure
- Utah corporation
- Fiscal year end
- December
Harold W. Dance does not have custody of client assets.
At year end, Harold W. Dance’s separately managed accounts were mostly in funds (90%).
What the accounts hold
- Stocks5%
- Funds90%
- Cash5%
How many clients does Harold W. Dance have?
Harold W. Dance has 306 clients and manages $158 million for them, as of August 2026. They include 281 individual clients, 21 high-net-worth individuals and 4 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 3 August 2026
What services does Harold W. Dance offer?
Harold W. Dance provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Harold W. Dance charge?
Harold W. Dance charges 0.25%–1.00% a year for its Portfolio Management Services. The fee is billed in arrears.
How many financial advisors does Harold W. Dance have?
Harold W. Dance has 8 investment adviser representatives registered with state securities authorities, out of 8 employees, and 8 perform investment advisory functions. 8 employees are registered representatives of a broker-dealer and 8 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Harold W. Dance invest in?
At the end of its last fiscal year, Harold W. Dance’s separately managed accounts held 90% registered funds (mutual funds, ETFs, BDCs), 5% exchange-traded equities and 5% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Harold W. Dance?
Harold W. Dance’s direct owners are Daniel Joseph Neeley and Aaron James Neeley, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 3 August 2026
How does Harold W. Dance get paid?
Harold W. Dance is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Harold W. Dance registered with the SEC?
Yes, Harold W. Dance has been registered with the SEC as an investment adviser since 19 April 2024. Its CRD number is 1582 and its SEC file number is 801-129647.
Source: Form ADV Part 1A, Item 1, filed 3 August 2026; IAPD firm record
How do I contact Harold W. Dance?
Harold W. Dance’s main office is at 72 E Center Street, Logan, UT 84321. Its phone number is 435-752-8484. Its website is harolddance.com.