Fortitude Advisory Group provides financial planning, portfolio management for individuals and small businesses, selecting other managers, education planning, estate planning, insurance, and retirement plan services. Financial planning was provided to 51–100 clients last fiscal year.
Fortitude Advisory Group reports 622 clients. They include 622 individuals. Of its assets, 99.8% ($466M across 1,351 accounts) are managed with discretion; $1.12M across 3 accounts are not. It advised 3 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 100% | 100% |
| Pension and profit-sharing plans | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 622 | $466M | 99.8% | $750K |
| Pension and profit-sharing plans | Fewer than 5 | $1.12M | 0.2% | — |
| Total | 622 | $468M | 100% | — |
- Clients
- 622
- Regulatory AUM
- $466M
- AUM share
- 99.8%
- Avg. per client
- $750K
- Clients
- Fewer than 5
- Regulatory AUM
- $1.12M
- AUM share
- 0.2%
- Avg. per client
- —
Total
- Clients
- 622
- Regulatory AUM
- $468M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 3
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Fortitude Advisory Group is paid through a percentage of assets under management, hourly charges, fixed fees (other than subscription fees) and performance-based fees. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning
- Flat dollar amount, a percentage of assets under advisement, or hourly, set in a planning agreement; no maximum fee limit.
Sound Wealth Partners owns 75% or more of Fortitude Advisory Group and is in turn owned by KCSL Ventures LLC (50–75%) and DKJ Ventures LLC (50–75%). The leadership team of Fortitude Advisory Group includes Chief Compliance Officer Craig Johnsen. It has 15 employees.
Staff
- 15 employees
- 15 in advisory functions
- 14 state-registered reps
- 2 broker-dealer reps
- 4 insurance agents
- Owns 75% or more of Fortitude Advisory Group L.L.C.
Sound Wealth Partners
Control person · since September 2016
- Owns 50% to 75% of Sound Wealth Partners
KCSL Ventures LLC
Control person · since September 2016
- Owns 75% or more of KCSL Ventures LLC
Ryan Finnigan
Control person · since May 2014
- Owns 50% to 75% of Sound Wealth Partners
DKJ Ventures LLC
Control person · since September 2016
- Owns 75% or more of DKJ Ventures LLC
Craig Johnsen
Control person · since July 2014
Fortitude Advisory Group’s regulatory assets grew 2.4× from $191M (July 2021) to $468M (September 2026); clients rose from 502 to 622 and employees fell from 18 to 15.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Sep 2026September 2026 | $468M | 622 | 15 | 9 |
| Jun 2025June 2025 | $417M | 654 | 15 | 10 |
| Mar 2024March 2024 | $430M | 682 | 25 | 9 |
| Mar 2023March 2023 | $367M | 816 | 25 | 10 |
| May 2022May 2022 | $337M | 593 | 16 | 12 |
| Jul 2021July 2021 | $191M | 502 | 18 | 9 |
Besides its headquarters, Fortitude Advisory Group has 8 offices (2 private residences, listed without an address), with 7 listed addresses across 6 states.
Florida · 2 listed addresses
- 8201 Peters RD., Ste. 1000, Plantation
- 345 Banyon BLVD. Unit 1111, West Palm Beach
Missouri · 1 listed address
- 223 E. Market St., Warrensburg
New Jersey · 1 listed address
- 1886 Hines RD Ste 2, Toms River
New York · 1 listed address
- 230 Park Avenue 357w, New York
Oregon · 1 listed address
- 525 Third St. Ste 200, Lake Oswego
Washington · 1 listed address
- 7195 Wagner Way, Suite 104, Gig HarborHQ
Other business names
Fortitude Advisory Group has reported 7 other business names to the SEC.
- Afm Investments
- Aperture Advisors
- Farr Financial
- Proactive Planning Partners (P3)
- Sound Wealth Partners
- Valda Partners
- Wealth Innovations
Contact and registration details
- Legal name
- Fortitude Advisory Group L.L.C.
- Headquarters
- 7195 Wagner Way, Suite 104, Gig Harbor, WA 98335
- Website
- wealth-innovations.com
- Phone
- 253-470-4977
- SEC file
- 801-60827
- Founded
- 2001
- Structure
- Texas LLC
- Fiscal year end
- December
Fortitude Advisory Group’s named custodians for separately managed accounts are Raymond James ($299M, 64%), Charles Schwab ($97.7M, 21%) and Fidelity ($70.3M, 15%). Fortitude Advisory Group does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $97.7M21%
- FidelityNational Financial Services LLC · Boston, MA · $70.3M15%
- Raymond JamesRaymond James & Associates, Inc. · St. Petersburg, FL · $299M64%
At year end, Fortitude Advisory Group’s separately managed accounts were mostly in stocks (52%) and funds (29%). Its reported 13F holdings for the quarter ended 30 June 2026 total $262M across 238 positions; the largest are Vanguard BD Index Fds (10.2%), Nvidia Corporation (9.4%) and Microsoft Corp. (3.9%).
What the accounts hold
- Stocks52%
- Funds29%
- Bonds4%
- State and local bonds3%
- Investment grade corporate bonds1%
- Cash15%
How many clients does Fortitude Advisory Group have?
Fortitude Advisory Group has 622 clients and manages $468 million for them, as of September 2026. They include 622 individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 23 September 2026
What services does Fortitude Advisory Group offer?
Fortitude Advisory Group provides financial planning, portfolio management for individuals and small businesses, selecting other managers, education planning, estate planning, insurance, and retirement plan services.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does Fortitude Advisory Group use?
Fortitude Advisory Group’s separately managed account assets are held at Raymond James & Associates, Inc. (St. Petersburg, FL), with $299M, Charles Schwab & Co., Inc. (San Francisco, CA), with $97.7M and National Financial Services LLC (Boston, MA), with $70.3M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 23 September 2026
How many financial advisors does Fortitude Advisory Group have?
Fortitude Advisory Group has 14 investment adviser representatives registered with state securities authorities, out of 15 employees, and 15 perform investment advisory functions. 2 employees are registered representatives of a broker-dealer and 4 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Fortitude Advisory Group invest in?
At the end of its last fiscal year, Fortitude Advisory Group’s separately managed accounts held 52% exchange-traded equities, 29% registered funds (mutual funds, ETFs, BDCs), 15% cash and equivalents, 3% state and local bonds and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Fortitude Advisory Group?
Fortitude Advisory Group is owned through a chain of holding companies by Craig Johnsen and Ryan Finnigan. Its direct owner is Sound Wealth Partners (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 23 September 2026
How does Fortitude Advisory Group get paid?
Fortitude Advisory Group is paid through a percentage of assets under management, hourly charges, fixed fees and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Fortitude Advisory Group?
Fortitude Advisory Group’s main office is at 7195 Wagner Way, Suite 104, Gig Harbor, WA 98335. Its phone number is 253-470-4977. Its website is wealth-innovations.com.