Flower City Capital provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, education planning, insurance, and tax planning. Financial planning was provided to 101–250 clients last fiscal year. The firm advises 1 private fund.
Flower City Capital reports 230 clients. They include 114 high-net-worth individuals, 113 individual clients, and 2 corporations and other businesses. Of its assets, 94.3% ($419M across 937 accounts) are managed with discretion; $25.5M across 20 accounts are not. It advised 5 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 49% | 11% |
| High-net-worth individuals | 50% | 80% |
| Pooled investment vehicles | <1% | 9% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 113 | $49.8M | 11.2% | $441K |
| High-net-worth individuals | 114 | $355M | 79.9% | $3.12M |
| Pooled investment vehicles | 1 | $39.4M | 8.9% | $39.4M |
| Corporations and other businesses | Fewer than 5 | $78K | 0.0% | $39K |
| Total | 230 | $445M | 100% | — |
- Clients
- 113
- Regulatory AUM
- $49.8M
- AUM share
- 11.2%
- Avg. per client
- $441K
- Clients
- 114
- Regulatory AUM
- $355M
- AUM share
- 79.9%
- Avg. per client
- $3.12M
- Clients
- 1
- Regulatory AUM
- $39.4M
- AUM share
- 8.9%
- Avg. per client
- $39.4M
- Clients
- Fewer than 5
- Regulatory AUM
- $78K
- AUM share
- 0.0%
- Avg. per client
- $39K
Total
- Clients
- 230
- Regulatory AUM
- $445M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 5
- Private funds advised
- 1
- Financial planning clients last fiscal year
- 101–250
Flower City Capital charges 0.50%–1.00% a year for its Portfolio Management. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning
- Financial planning is charged as a negotiable fixed fee, paid by check or wire; the brochure states no amount.
Michael Rizzolo owns 50% to 75% of Flower City Capital. The leadership team of Flower City Capital includes Chief Compliance Officer Vincent Crane. It has 9 employees, 6 of them in advisory roles.
Staff
- 9 employees
- 6 in advisory functions
- 6 state-registered reps
- Owns 50% to 75% of Flower City Capital LLC
Michael Rizzolo
Control person · since August 2015
- Owns 25% to 50% of Flower City Capital LLC
Thomas Hawks
Control person · since March 2018
- Owns 10% to 25% of Flower City Capital LLC
Vincent Crane
Control person · since February 2021
Flower City Capital’s regulatory assets grew 2.8× from $159M (March 2021) to $445M (July 2026); clients rose from 107 to 230 and employees from 4 to 9.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jul 2026July 2026 | $445M | 230 | 9 | 2 |
| Jun 2025June 2025 | $334M | 193 | 8 | 1 |
| May 2024May 2024 | $271M | 171 | 6 | 1 |
| Mar 2023March 2023 | $185M | 135 | 5 | 1 |
| Jul 2022July 2022 | $197M | 120 | 5 | 1 |
| Mar 2021March 2021 | $159M | 107 | 4 | 1 |
Besides its headquarters, Flower City Capital has 1 office, with 2 listed addresses across 2 states.
Maryland · 1 listed address
- 7100 Guilford DR., Frederick
New York · 1 listed address
- 1 Fishers RD, Suite 220, PittsfordHQ
Contact and registration details
- Legal name
- Flower City Capital LLC
- Headquarters
- 1 Fishers RD, Suite 220, Pittsford, NY 14534
- Website
- flowercitycapital.com
- Phone
- 585-236-8501
- @flowercitycapital
- SEC file
- 801-113630
- Founded
- 2015
- Structure
- New York LLC
- Fiscal year end
- December
Flower City Capital’s named custodian for separately managed accounts is Charles Schwab ($386M). Flower City Capital has custody of $12.6M for 7 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $386M100%
At year end, Flower City Capital’s separately managed accounts were mostly in funds (95%). Its reported 13F holdings for the quarter ended 30 June 2026 total $227M across 49 positions; the largest are Vanguard Scottsdale Fds (36.4%), Vanguard Intl Equity Index F (30.5%) and Vanguard Index Fds (7.2%).
What the accounts hold
- Stocks4%
- Funds95%
- Registered funds87%
- Pooled vehicles8%
- Cash1%
How many clients does Flower City Capital have?
Flower City Capital has 230 clients and manages $445 million for them, as of July 2026. They include 114 high-net-worth individuals, 113 individual clients, and 2 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 20 July 2026
What services does Flower City Capital offer?
Flower City Capital provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, education planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Flower City Capital charge?
Flower City Capital charges 0.50%–1.00% a year for its Portfolio Management. The fee is billed in arrears and is negotiable.
Source: ADV PART 2A-FLOWER CITY CAPITAL LLC, filed 6 March 2026
Which custodians does Flower City Capital use?
Flower City Capital’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $386M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 20 July 2026
How many financial advisors does Flower City Capital have?
Flower City Capital has 6 investment adviser representatives registered with state securities authorities, out of 9 employees, and 6 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Flower City Capital invest in?
At the end of its last fiscal year, Flower City Capital’s separately managed accounts held 87% registered funds (mutual funds, ETFs, BDCs), 8% pooled vehicles (private funds and similar), 4% exchange-traded equities and 1% cash and equivalents. It advises 1 private fund.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Flower City Capital?
Flower City Capital’s direct owners are Michael Rizzolo (50% to 75%), Thomas Hawks (25% to 50%) and Vincent Crane (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 20 July 2026
How does Flower City Capital get paid?
Flower City Capital is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Flower City Capital?
Flower City Capital’s main office is at 1 Fishers RD, Suite 220, Pittsford, NY 14534. Its phone number is 585-236-8501. Its website is flowercitycapital.com.
