FLFS Advisory provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
FLFS Advisory reports 203 clients. They include 159 individual clients, 35 high-net-worth individuals and 7 charitable organizations. Of its assets, 100.0% ($161M across 312 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 78% | 26% |
| High-net-worth individuals | 17% | 69% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | 3% | 5% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 159 | $41.8M | 25.9% | $263K |
| High-net-worth individuals | 35 | $111M | 68.9% | $3.18M |
| Pension and profit-sharing plans | Fewer than 5 | $983K | 0.6% | $983K |
| Charitable organizations | 7 | $7.27M | 4.5% | $1.04M |
| Corporations and other businesses | Fewer than 5 | $83.9K | 0.1% | $83.9K |
| Total | 203 | $161M | 100% | — |
- Clients
- 159
- Regulatory AUM
- $41.8M
- AUM share
- 25.9%
- Avg. per client
- $263K
- Clients
- 35
- Regulatory AUM
- $111M
- AUM share
- 68.9%
- Avg. per client
- $3.18M
- Clients
- Fewer than 5
- Regulatory AUM
- $983K
- AUM share
- 0.6%
- Avg. per client
- $983K
- Clients
- 7
- Regulatory AUM
- $7.27M
- AUM share
- 4.5%
- Avg. per client
- $1.04M
- Clients
- Fewer than 5
- Regulatory AUM
- $83.9K
- AUM share
- 0.1%
- Avg. per client
- $83.9K
Total
- Clients
- 203
- Regulatory AUM
- $161M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
FLFS Advisory is paid through a percentage of assets under management, hourly charges and performance-based fees. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Consulting Fees
- Consulting is billed hourly at $250 to $1,500 per hour, depending on the complexity, scope and the client's financial situation.
Alan Deuel owns 50% to 75% of FLFS Advisory. The leadership team of FLFS Advisory includes Chief Compliance Officer Alan Deuel. It has 5 employees.
Leadership
- Alan DeuelOwner and Chief Compliance Officer
Investment adviser representatives
5 representatives listed in the SEC register as of 9 October 2026.
Staff
- 5 employees
- 5 in advisory functions
- 5 state-registered reps
- 5 broker-dealer reps
- 3 insurance agents
- Owns 50% to 75% of FLFS Advisory LLC
Alan Deuel
Control person · since March 2025
- Owns 50% to 75% of FLFS Advisory LLC
Finger Lakes Financial Services,
Control person · since March 2025
- Owns 50% to 75% of FLFS Advisory LLC
Finger Lakes Financial Services, Inc.
Control person · since March 2025
- Owns 75% or more of Finger Lakes Financial Services, Inc.
David Gwynn
Control person · since March 2025
FLFS Advisory’s regulatory assets grew from $142M (July 2025) to $161M (June 2026); clients rose from 164 to 203 and employees from 3 to 5.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jun 2026June 2026 | $161M | 203 | 5 | 1 |
| Jul 2025July 2025 | $142M | 164 | 3 | 1 |
Besides its headquarters, FLFS Advisory has 0 offices, with 1 listed address in 1 state.
New York · 1 listed address
- 29 Lasalle Parkway, VictorHQ
Contact and registration details
- Legal name
- FLFS Advisory LLC
- Headquarters
- 29 Lasalle Parkway, Victor, NY 14564
- Phone
- 585-586-2600
- SEC file
- 801-132387
- Structure
- New York LLC
- Fiscal year end
- December
FLFS Advisory’s named custodian for separately managed accounts is Dunham & Associates Investment Counsel ($130M). FLFS Advisory does not have custody of client assets.
- Dunham & Associates Investment CounselDunham & Associates Investment Counsel, Inc. · Fort Mill, SC · $130M100%
At year end, FLFS Advisory’s separately managed accounts were mostly in funds (72%) and cash (21%).
What the accounts hold
- Stocks1%
- Funds72%
- Cash21%
- Other6%
- Promissory notes and variable annuities6%
How many clients does FLFS Advisory have?
FLFS Advisory has 203 clients and manages $161 million for them, as of June 2026. They include 159 individual clients, 35 high-net-worth individuals and 7 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 June 2026
What services does FLFS Advisory offer?
FLFS Advisory provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does FLFS Advisory use?
FLFS Advisory’s separately managed account assets are held at Dunham & Associates Investment Counsel, Inc. (Fort Mill, SC), with $130M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 June 2026
How many financial advisors does FLFS Advisory have?
FLFS Advisory has 5 investment adviser representatives registered with state securities authorities, out of 5 employees, and 5 perform investment advisory functions. 5 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does FLFS Advisory invest in?
At the end of its last fiscal year, FLFS Advisory’s separately managed accounts held 72% registered funds (mutual funds, ETFs, BDCs), 21% cash and equivalents, 6% other and 1% exchange-traded equities. The 6% other category is described as: Promissory Notes and Variable Annuities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns FLFS Advisory?
FLFS Advisory is owned through a holding company by David Gwynn. Its direct owners are Alan Deuel (50% to 75%), Finger Lakes Financial Services (50% to 75%) and Finger Lakes Financial Services, Inc. (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 30 June 2026
How does FLFS Advisory get paid?
FLFS Advisory is paid through a percentage of assets under management, hourly charges and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact FLFS Advisory?
FLFS Advisory’s main office is at 29 Lasalle Parkway, Victor, NY 14564. Its phone number is 585-586-2600. Its website is fingerlakesfinancialservicesinc.com.