{"url":"https://nivawealth.com/firms/flfs-advisory-334771","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/334771","regulatoryAum":161497846,"crd":"334771","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"4332669","suffix":null,"lastName":"BABCOCK","firstName":"ANGELA","middleName":"M"},{"crd":"4491168","suffix":null,"lastName":"Deuel","firstName":"Alan","middleName":"David"},{"crd":"232599","suffix":null,"lastName":"GWYNN","firstName":"DAVID","middleName":"FOOTE"},{"crd":"1999062","suffix":null,"lastName":"Gwynn","firstName":"Robert","middleName":"Wiley"},{"crd":"7193084","suffix":null,"lastName":"Twentyfive","firstName":"Nick","middleName":"J"}],"total":5,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2025-07-15","regulatoryAum":142196357,"clients":164,"employees":3,"offices":1},{"filedOn":"2026-06-30","regulatoryAum":161497846,"clients":203,"employees":5,"offices":1}],"secFileNumber":"801-132387","legalName":"FLFS Advisory LLC","displayName":"FLFS Advisory","slug":"flfs-advisory-334771","website":"https://fingerlakesfinancialservicesinc.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"New York limited liability company","fiscalYearEnd":"December","headquarters":{"street":"29 Lasalle Parkway","city":"Victor","state":"NY","stateName":"New York","country":"United States","postalCode":"14564"},"tradeNames":[],"registration":{"secApproved":"14 April 2025","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":789468.1597938144,"staff":{"employees":5,"advisory":5,"brokerDealerReps":5,"insuranceAgents":3,"promoters":0},"aum":{"regulatory":161497846,"discretionary":161497846,"discretionaryAccounts":312,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":159,"regulatoryAum":41805981},{"label":"High-net-worth individuals","clients":35,"regulatoryAum":111350842},{"label":"Pension and profit-sharing plans","clients":1,"fewerThan5":true,"regulatoryAum":983373},{"label":"Charitable organizations","clients":7,"regulatoryAum":7273785},{"label":"Corporations and other businesses","clients":1,"fewerThan5":true,"regulatoryAum":83865}],"feePrograms":[{"role":"other","program":"Consulting Fees","summary":"Consulting is billed hourly at $250 to $1,500 per hour, depending on the complexity, scope and the client's financial situation.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1050254","versionId":1050254,"submittedOn":"2026-06-30","documentName":"FLFS ADV PART 2A"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed_no_numerical_schedule","checkedAt":"2026-10-22T17:57:43.044415+00:00","documents":[{"name":"FLFS ADV PART 2A","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1050254","versionId":1050254,"submittedOn":"2026-06-30"}]},"custodians":[{"name":"Dunham & Associates Investment Counsel, Inc.","shortName":"Dunham & Associates Investment Counsel","location":"Fort Mill, SC","smaAssets":129757916}],"custodyNote":"FLFS Advisory does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Alan Deuel","title":"Owner and Chief Compliance Officer","crd":"4491168"}],"ownership":[{"label":"Alan Deuel","detail":"Owner and chief compliance officer in the 50% to 75% ownership band and a control person, since March 2025."},{"label":"Finger Lakes Financial Services,","detail":"Owner in the 50% to 75% ownership band and a control person, since March 2025."},{"label":"Finger Lakes Financial Services, Inc.","detail":"Owner in the 50% to 75% ownership band and a control person, since March 2025."},{"label":"David Gwynn","detail":"Indirect owner: a owner of Finger Lakes Financial Services, Inc. in the 75% or more band and a control person, since March 2025.","parent":"Finger Lakes Financial Services, Inc."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"New York","offices":1,"addresses":[{"street":"29 Lasalle Parkway","city":"Victor","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"585-586-2600","stateRegisteredReps":5,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Performance-based fees"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Selection of other advisers (including private fund managers)"],"financialPlanningClients":"0","assetMix":[{"label":"Exchange-traded equity securities","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":72},{"label":"Cash and cash equivalents","percent":21},{"label":"Other","percent":6,"detail":"Promissory Notes and Variable Annuities"}],"privateFunds":0},"sources":{"adv1FilingDate":"30 June 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/334771/PDF/334771.pdf","brochureDate":"30 June 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1050254","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does FLFS Advisory have?","answer":"FLFS Advisory has 203 clients and manages $161 million for them, as of June 2026. They include 159 individual clients, 35 high-net-worth individuals and 7 charitable organizations.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 30 June 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does FLFS Advisory offer?","answer":"FLFS Advisory provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does FLFS Advisory use?","answer":"FLFS Advisory’s separately managed account assets are held at Dunham & Associates Investment Counsel, Inc. (Fort Mill, SC), with $130M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 June 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does FLFS Advisory have?","answer":"FLFS Advisory has 5 investment adviser representatives registered with state securities authorities, out of 5 employees, and 5 perform investment advisory functions. 5 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does FLFS Advisory invest in?","answer":"At the end of its last fiscal year, FLFS Advisory’s separately managed accounts held 72% registered funds (mutual funds, ETFs, BDCs), 21% cash and equivalents, 6% other and 1% exchange-traded equities. The 6% other category is described as: Promissory Notes and Variable Annuities.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns FLFS Advisory?","answer":"FLFS Advisory is owned through a holding company by David Gwynn. Its direct owners are Alan Deuel (50% to 75%), Finger Lakes Financial Services (50% to 75%) and Finger Lakes Financial Services, Inc. (50% to 75%).","source":"Form ADV Part 1A, Schedules A and B, filed 30 June 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does FLFS Advisory get paid?","answer":"FLFS Advisory is paid through a percentage of assets under management, hourly charges and performance-based fees. Its Form ADV lists no commissions among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact FLFS Advisory?","answer":"FLFS Advisory’s main office is at 29 Lasalle Parkway, Victor, NY 14564. Its phone number is 585-586-2600. Its website is fingerlakesfinancialservicesinc.com.","source":"Form ADV Part 1A, Item 1.F, filed 30 June 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}