Diazo provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 101–250 clients last fiscal year.
Diazo reports 339 clients. They include 293 individual clients and 46 high-net-worth individuals. Of its assets, 100.0% ($222M across 876 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 86% | 43% |
| High-net-worth individuals | 14% | 52% |
| Charitable organizations | 0% | 5% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 293 | $95.6M | 43.2% | $326K |
| High-net-worth individuals | 46 | $116M | 52.3% | $2.52M |
| Charitable organizations | Fewer than 5 | $10M | 4.5% | — |
| Total | 339 | $222M | 100% | — |
- Clients
- 293
- Regulatory AUM
- $95.6M
- AUM share
- 43.2%
- Avg. per client
- $326K
- Clients
- 46
- Regulatory AUM
- $116M
- AUM share
- 52.3%
- Avg. per client
- $2.52M
- Clients
- Fewer than 5
- Regulatory AUM
- $10M
- AUM share
- 4.5%
- Avg. per client
- —
Total
- Clients
- 339
- Regulatory AUM
- $222M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Diazo charges 0.90%–1.40% a year for its Portfolio Management Fees. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning
- Negotiated fixed fee for creating client financial plans between $1,000 and $5,000, paid in arrears on completion.
Laura Long owns 75% or more of Diazo. Laura Long is CEO; the leadership team includes Chief Operating Officer Caroline Laiacona and Chief Compliance Officer Janet Messer. It has 9 employees, 4 of them in advisory roles.
Leadership
Laura LongChief Executive Officer
Caroline LaiaconaChief Operating Officer
Janet MesserChief Compliance Officer
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
Staff
- 9 employees
- 4 in advisory functions
- 4 state-registered reps
- 1 insurance agent
- Owns 75% or more of Diazo, LLC
Laura Long
Control person · since November 2022
Diazo’s regulatory assets grew 2.2× from $101M (June 2023) to $222M (March 2026); clients rose from 207 to 339 and employees from 5 to 9.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $222M | 339 | 9 | 3 |
| March 2025 | $178M | 290 | 8 | 3 |
| February 2024 | $133M | 238 | 5 | 2 |
| June 2023 | $101M | 207 | 5 | 1 |
Besides its headquarters, Diazo has 2 offices (1 private residence, listed without an address), with 2 listed addresses in Nevada and South Carolina.
Nevada · 1 listed address
- 2534 Anthem Village DR, Suite 100, HendersonHQ
South Carolina · 1 listed address
- 1109 48th Ave North, Myrtle Beach
Other business names
Diazo has reported 2 other business names to the SEC.
- Diazo Wealth
- Financial Fitness Wealth Management
Contact and registration details
- Legal name
- Diazo, LLC
- Headquarters
- 2534 Anthem Village DR, Suite 100, Henderson, NV 89052
- Website
- diazo.com
- Phone
- 702-745-1800
- @diazollc
- SEC file
- 801-127128
- Structure
- Nevada LLC
- Fiscal year end
- December
Diazo uses Charles Schwab ($204M) as custodian for its separately managed accounts. Diazo has custody of $10.3M in client assets for 22 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $204M100%
At year end, Diazo’s separately managed accounts were largely in stocks (39%) and funds (29%).
What the accounts hold
- Stocks39%
- Funds29%
- Registered funds26%
- Pooled vehicles3%
- Bonds6%
- U.S. government and agency bonds5%
- Investment grade corporate bonds1%
- Cash6%
- Other20%
- Structured notes20%
How many clients does Diazo have?
Diazo has 339 clients and manages $222 million for them, as of March 2026. They include 293 individual clients and 46 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026
What services does Diazo offer?
Diazo provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Diazo charge?
Diazo charges 0.90%–1.40% a year for its Portfolio Management Fees. The fee is billed in arrears and is negotiable.
Which custodians does Diazo use?
Diazo’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $204M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026
How many financial advisors does Diazo have?
Diazo has 4 investment adviser representatives registered with state securities authorities, out of 9 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Diazo invest in?
At the end of its last fiscal year, Diazo’s separately managed accounts held 39% exchange-traded equities, 26% registered funds (mutual funds, ETFs, BDCs), 20% other, 6% cash and equivalents, 5% U.S. government and agency bonds, 3% pooled vehicles (private funds and similar) and 1% investment grade corporate bonds. The 20% other category is described as: Structured Notes.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Diazo?
Diazo’s direct owner is Laura Long (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026
How does Diazo get paid?
Diazo is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Diazo?
Diazo’s main office is at 2534 Anthem Village DR, Suite 100, Henderson, NV 89052. Its phone number is 702-745-1800. Its website is diazo.com.