{"url":"https://nivawealth.com/firms/diazo-324419","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/324419","regulatoryAum":221570863,"crd":"324419","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"6373264","suffix":null,"lastName":"Crawley","firstName":"Brian","middleName":"Seth"},{"crd":"5460617","suffix":null,"lastName":"LONG","firstName":"JUSTIN","middleName":"JAMES"},{"crd":"8035470","suffix":null,"lastName":"Stetter","firstName":"Thomas","middleName":"Joseph"}],"total":3,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2023-06-28","regulatoryAum":100659345,"clients":207,"employees":5,"offices":1},{"filedOn":"2024-02-28","regulatoryAum":132663742,"clients":238,"employees":5,"offices":2},{"filedOn":"2025-03-28","regulatoryAum":177878754,"clients":290,"employees":8,"offices":3},{"filedOn":"2026-03-31","regulatoryAum":221570863,"clients":339,"employees":9,"offices":3}],"secFileNumber":"801-127128","legalName":"Diazo, LLC","displayName":"Diazo","slug":"diazo-324419","website":"https://diazo.com/","logo":{"src":"https://rmkhnxnbeclogprvkfyl.supabase.co/storage/v1/object/public/firm-logos/324419/d3f30dbd5124ef77-r1.webp","tone":"light","width":379,"height":200,"sourceUrl":"https://www.diazo.com/","sourceLabel":"Diazo, LLC, website"},"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/diazollc/","founded":null,"organization":"Nevada limited liability company","fiscalYearEnd":"December","headquarters":{"street":"2534 Anthem Village DR, Suite 100","city":"Henderson","state":"NV","stateName":"Nevada","country":"United States","postalCode":"89052"},"tradeNames":["Diazo Wealth","Financial Fitness Wealth Management"],"registration":{"secApproved":"6 January 2023","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":624099.4277286136,"staff":{"employees":9,"advisory":4,"brokerDealerReps":0,"insuranceAgents":1,"promoters":0},"aum":{"regulatory":221570863,"discretionary":221570863,"discretionaryAccounts":876,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":293,"regulatoryAum":95625628},{"label":"High-net-worth individuals","clients":46,"regulatoryAum":115944078},{"label":"Charitable organizations","clients":0,"fewerThan5":true,"regulatoryAum":10001157}],"feePrograms":[{"role":"main","program":"Portfolio Management Fees","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1034425","versionId":1034425,"ratePeriod":"annual","fee_billing":"arrears","submittedOn":"2026-03-31","documentName":"FORM ADV PART 2A - DIAZO, LLC","fee_rate_low":0.9,"fee_rate_high":1.4,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Financial Planning","summary":"Negotiated fixed fee for creating client financial plans between $1,000 and $5,000, paid in arrears on completion.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1034425","versionId":1034425,"submittedOn":"2026-03-31","documentName":"FORM ADV PART 2A - DIAZO, LLC"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T17:24:29.648159+00:00","documents":[{"name":"FORM ADV PART 2A - DIAZO, LLC","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1034425","versionId":1034425,"submittedOn":"2026-03-31"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"San Francisco, CA","smaAssets":204220697}],"custodyNote":"Diazo has custody of $10.3M in client assets for 22 clients.","otherCustodians":[],"leadership":[{"name":"Laura Long","title":"Chief Executive Officer","crd":"6441303"},{"name":"Caroline Laiacona","title":"Chief Operating Officer","crd":"1387943"},{"name":"Janet Messer","title":"Chief Compliance Officer","crd":"5059140"}],"ownership":[{"label":"Laura Long","detail":"Chief executive officer in the 75% or more ownership band and a control person, since November 2022."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":2,"privateResidences":1},"listedOfficeAddresses":2,"foreignOffices":[],"officesByState":[{"state":"Nevada","offices":1,"addresses":[{"street":"2534 Anthem Village DR, Suite 100","city":"Henderson","headquarters":true}]},{"state":"South Carolina","offices":1,"addresses":[{"street":"1109 48th Ave North","city":"Myrtle Beach"}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"702-745-1800","stateRegisteredReps":4,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses"],"financialPlanningClients":"101-250","assetMix":[{"label":"Exchange-traded equity securities","percent":39},{"label":"U.S. government/agency bonds","percent":5},{"label":"Investment grade corporate bonds","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":26},{"label":"Securities issued by pooled investment vehicles (other than registered investment companies)","percent":3},{"label":"Cash and cash equivalents","percent":6},{"label":"Other","percent":20,"detail":"Structured Notes"}],"privateFunds":0},"sources":{"adv1FilingDate":"31 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/324419/PDF/324419.pdf","brochureDate":"31 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1034425","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Diazo have?","answer":"Diazo has 339 clients and manages $222 million for them, as of March 2026. They include 293 individual clients and 46 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Diazo offer?","answer":"Diazo provides financial planning and portfolio management for individuals and small businesses.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Diazo charge?","answer":"Diazo charges 0.90%–1.40% a year for its Portfolio Management Fees. The fee is billed in arrears and is negotiable.","source":"FORM ADV PART 2A - DIAZO, LLC, filed 31 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Diazo use?","answer":"Diazo’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $204M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Diazo have?","answer":"Diazo has 4 investment adviser representatives registered with state securities authorities, out of 9 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Diazo invest in?","answer":"At the end of its last fiscal year, Diazo’s separately managed accounts held 39% exchange-traded equities, 26% registered funds (mutual funds, ETFs, BDCs), 20% other, 6% cash and equivalents, 5% U.S. government and agency bonds, 3% pooled vehicles (private funds and similar) and 1% investment grade corporate bonds. The 20% other category is described as: Structured Notes.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Diazo?","answer":"Diazo’s direct owner is Laura Long (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 31 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Diazo get paid?","answer":"Diazo is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Diazo?","answer":"Diazo’s main office is at 2534 Anthem Village DR, Suite 100, Henderson, NV 89052. Its phone number is 702-745-1800. Its website is diazo.com.","source":"Form ADV Part 1A, Item 1.F, filed 31 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}