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Carr Financial Group

Wealth managementRIA

Worcester, MACRD 317321Updated

Carr Financial Group is an investment adviser based in Worcester, MA, registered with the SEC since 2022. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $836 million, as filed on 30 September 2026.

625
Clients
$1.33M
AUM per individual client
7
Advisory staff
5
Offices
2.00%
Annual fee
Up to

From Form ADV filed 30 September 2026SEC record

Services and clients

Carr Financial Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, education planning, estate planning, family office services, insurance, philanthropic planning, retirement plan services, and tax planning. Financial planning was provided to 500 clients last fiscal year.

Carr Financial Group reports 625 clients. They include 427 individual clients, 192 high-net-worth individuals, and 6 corporations and other businesses. Of its assets, 100.0% ($836M across 1,675 accounts) are managed with discretion.

Clients and assets by client type
Clients625 clients reported
Assets$836M
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)68%18%
High-net-worth individuals31%81%
Charitable organizationsFewer than 5<1%
Corporations and other businesses<1%<1%

Client shares use reported counts. Client types without a reported count are excluded from that total.

Client breakdown and activity details
Individuals (other than HNW)
Clients
427
Regulatory AUM
$150M
AUM share
18.0%
Avg. per client
$352K
High-net-worth individuals
Clients
192
Regulatory AUM
$675M
AUM share
80.7%
Avg. per client
$3.51M
Charitable organizations
Clients
Fewer than 5
Regulatory AUM
$4.22M
AUM share
0.5%
Avg. per client
—
Corporations and other businesses
Clients
6
Regulatory AUM
$6.87M
AUM share
0.8%
Avg. per client
$1.14M

Total

Clients
625
Regulatory AUM
$836M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
500

Fees and minimums

Carr Financial Group charges up to 2.00% a year for its Wealth Management. The fee is billed in advance. The brochure also prices 2 other services, listed under fee details.

Fee details and sources

Other fees

Family Office Services
Family office services, provided under the Lucey Advisory Group name, are a negotiable fixed fee of up to $12,000 per month, charged in advance.
Financial Planning and Consulting
Stand-alone financial planning and consulting is a negotiable fixed fee ranging from $1,000 to $10,000.

Ownership and people

Richard Carr owns 75% or more of Carr Financial Group. The leadership team of Carr Financial Group includes President Richard Carr and Chief Compliance Officer Julie Wagner. It has 9 employees, 7 of them in advisory roles.

Leadership

Investment adviser representatives

6 representatives listed in the SEC register as of 9 October 2026.

Staff

  • 9 employees
  • 7 in advisory functions
  • 7 state-registered reps
  • 5 insurance agents
Who owns the firm
Carr Financial Group Corporation· the adviser
  • Richard Carr

    Control person · since November 2019

    Owns 75% or more of Carr Financial Group Corporation
  • Benjamin Cauley

    Control person · since January 2022

    Owns 10% to 25% of Carr Financial Group Corporation
  • Andrea Lucey

    Control person · since October 2023

    Owns 10% to 25% of Carr Financial Group Corporation
  • Spencer Lyons

    Control person · since July 2025

    Owns 5% to 10% of Carr Financial Group Corporation

Growth and acquisitions

Carr Financial Group’s regulatory assets grew 1.9× from $437M (June 2022) to $836M (September 2026); clients rose from 439 to 625 and employees from 7 to 9.

By annual filing
Measure
Figures from each annual filing
Carr Financial Group figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
September 2026$836M62595
July 2025$648M53895
February 2024$554M49281
April 2023$467M46681
June 2022$437M43971

Offices and registration details

Besides its headquarters, Carr Financial Group has 4 offices (4 private residences, listed without an address), with 1 listed address in Massachusetts.

Listed office addresses in Massachusetts
Worcester

Massachusetts · 1 listed address

  • 20 Park Avenue, Ste #201, WorcesterHQ

Other business names

Carr Financial Group has reported 1 other business name to the SEC.

  • Lucey Advisory Group Dba

Contact and registration details

Legal name
Carr Financial Group Corporation
Headquarters
20 Park Avenue, Ste #201, Worcester, MA 01605
SEC file
801-123187
Founded
2022
Structure
Massachusetts corporation
Fiscal year end
December

Custodians

Carr Financial Group uses Charles Schwab ($744M) as custodian for its separately managed accounts. Carr Financial Group has custody of $178M in client assets for 1 client.

Reported separately managed account assets by custodian
$744M
named custodians
  • Charles SchwabCharles Schwab · San Francisco, CA · $744M100%

Investments and reported holdings

At year end, Carr Financial Group’s separately managed accounts were mostly in funds (62%) and stocks (23%). Its reported 13F holdings for the quarter ended 30 June 2026 total $434M across 182 positions; the largest are Vanguard Total Bond Market ETF (7.3%), Vanguard Dividend Appreciation ETF (7.0%) and iShares MSCI Emerging Markets EX China ETF (6.8%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks23%
  • Funds62%
  • Bonds6%
    • U.S. government and agency bonds5%
    • State and local bonds1%
  • Cash9%

Reported 13F holdings

$434M
Reported 13F value
182
Positions
48.8%
In the 10 largest
+14.6%
Value vs. prior quarter
Ten largest positions, share of reported value
  1. Vanguard Total Bond Market ETFETF7.3%
  2. Vanguard Dividend Appreciation ETFETF7.0%
  3. iShares MSCI Emerging Markets EX China ETFETF6.8%
  4. iShares MSCI Intl Quality Factor ETFETF6.5%
  5. JPMORGAN Hedged Equity Laddered Overlay ETFETF4.1%
  6. Vanguard Morningstar Total Stock Market ETFETF4.0%
  7. iShares 0-5 Year High Yield Corporate Bond ETFETF3.7%
  8. iShares MSCI USA Quality Garp ETFETF3.5%
  9. Invesco Qqq Trust Series IETF3.4%
  10. iShares Core S&P Mid-cap ETFETF2.5%

Together, the ten largest are 48.8% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 6 August 2026

Common questions

How many clients does Carr Financial Group have?

Carr Financial Group has 625 clients and manages $836 million for them, as of September 2026. They include 427 individual clients, 192 high-net-worth individuals, and 6 corporations and other businesses.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 September 2026

What services does Carr Financial Group offer?

Carr Financial Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, education planning, estate planning, family office services, insurance, philanthropic planning, retirement plan services, and tax planning.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4

How much does Carr Financial Group charge?

Carr Financial Group charges up to 2.00% a year for its Wealth Management. The fee is billed in advance.

Source: CARR ADV PART 2A, filed 15 September 2026

Which custodians does Carr Financial Group use?

Carr Financial Group’s separately managed account assets are held at Charles Schwab (San Francisco, CA), with $744M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 September 2026

How many financial advisors does Carr Financial Group have?

Carr Financial Group has 7 investment adviser representatives registered with state securities authorities, out of 9 employees, and 7 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 5 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Carr Financial Group invest in?

At the end of its last fiscal year, Carr Financial Group’s separately managed accounts held 62% registered funds (mutual funds, ETFs, BDCs), 23% exchange-traded equities, 9% cash and equivalents, 5% U.S. government and agency bonds and 1% state and local bonds.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Carr Financial Group?

Carr Financial Group’s direct owners are Benjamin Cauley (10% to 25%), Richard Carr (75% or more), Andrea Lucey (10% to 25%) and Spencer Lyons (5% to 10%).

Source: Form ADV Part 1A, Schedules A and B, filed 30 September 2026

How does Carr Financial Group get paid?

Carr Financial Group is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Carr Financial Group?

Carr Financial Group’s main office is at 20 Park Avenue, Ste #201, Worcester, MA 01605. Its phone number is 508-795-0264. Its website is carrfinancial.com.

Source: Form ADV Part 1A, Item 1.F, filed 30 September 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 30 September 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. CARR ADV PART 2A, submitted 15 September 2026.
  3. IAPD firm record, CRD 317321.
  4. SEC registered adviser data, annual Form ADV amendments filed 3 June 2022 to 30 September 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 6 August 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. The logo is reproduced for identification from Carr Financial Group, website.

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