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Baker Street Advisors

SEC-registered adviser since 2003San Francisco, CACRD 128066

538
Clients
15
Advisory staff

From Form ADV filed 30 July 2026 · data retrieved 15 October 2026SEC record

Baker Street Advisors is an investment adviser headquartered in San Francisco, California, and registered with the SEC since 2003. Its clients include high-net-worth individuals and charitable organizations. High-net-worth individuals account for 87% of its regulatory assets under management.

Its services include financial planning, portfolio management for individuals and small businesses, and selecting other managers. Fee arrangements include a percentage of assets under management, hourly charges and fixed fees. Watson Acquisition, LLC owns 50% to 75% of Baker Street Advisors.

Clients

Baker Street Advisors serves 538 clients, 504 of them high-net-worth individuals. The average client has about $39 million with the firm, and high-net-worth clients hold 87% of its $20.8 billion in assets.

Regulatory assets by client type
  • High-net-worth individuals504 clients87%
  • Charitable organizations34 clients13%

What it does

Baker Street Advisors provides financial planning, portfolio management for individuals and small businesses and selecting other managers. It is paid through a percentage of assets, hourly charges and fixed fees.

Baker Street Advisors provided financial planning to 251–500 clients last fiscal year and advises no private funds.

100.0% of assets ($20.77B across 5,397 accounts) are managed with discretion. 0% of clients are outside the U.S., and 0 clients received advice without assets under management last fiscal year.

Show the full table
High-net-worth individuals504
Regulatory AUM
$18,045,000,000
Share
86.9%
Avg. per client
$35.8M
Charitable organizations34
Regulatory AUM
$2,725,000,000
Share
13.1%
Avg. per client
$80.1M
Total538

What the accounts hold

Separately managed account assets by class, year end
  • Stocks43%
  • Funds31%
    • Registered funds24%
    • Pooled vehicles7%
  • Bonds19%
  • Cash5%
  • Other2%
    • Concentrated stock positions2%

Custodians

Baker Street Advisors’ client accounts are held mainly at Charles Schwab, with 47% of managed assets, and Fidelity, with 40%. Baker Street Advisors has custody of $7.56B for 512 clients.

Managed account assets by custodian
  • Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $9.70B47%
  • FidelityFidelity Brokerage Services LLC · Boston, MA · $8.27B40%
  • All other custodians$2.80B13%

Ownership and leadership

Watson Acquisition, LLC owns 50% to 75% of Baker Street Advisors.

Who owns the firm
Baker Street Advisors, LLC· the adviser
  • Watson Acquisition, LLC

    since April 2015

    Owns 50% to 75% of Baker Street Advisors, LLC
  • Jeffrey Colin

    Control person · since September 2003

    Owns 5% to 10% of Baker Street Advisors, LLC
  • Christopher Wilkens

    Control person · since March 2007

    Owns 5% to 10% of Baker Street Advisors, LLC
  • James Milligan

    Control person · since January 2017

    Owns 5% to 10% of Baker Street Advisors, LLC

Leadership

  • Henry Tran
    Chief Compliance Officer
  • Jeffrey Bardini
    Managing Director
  • Jennifer Bonvechio
    Partner
  • Adam Elegant
    Partner
  • Alexander Gannon
    Managing Director
  • Peter Hand
    Partner & CIO
  • Jordan Kienzle
    Partner
  • Ryan Murray
    Managing Director
  • Annie Roth
    Managing Director
  • Wendy Umphrey
    Partner
  • Jeffrey Colin
    Managing Member
  • Christopher Wilkens
    Partner & CEO
  • James Milligan
    Partner

Staff

  • 63 employees
  • 15 in advisory functions
  • 11 soliciting firms

Fees

Baker Street Advisors is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees).

Baker Street Advisors’ fee rates are not included in this profile. Read its fee schedule in its SEC-filed brochure.

Minimum fee
The annual minimum fee is $50,000.

Offices and registrations

Besides its headquarters, Baker Street Advisors has 0 offices, with 1 listed address in 1 state.

Listed office addresses by state

California · 1 listed address

  • 575 Market Street, Suite 600, San FranciscoHQ

Registration details

Legal name
Baker Street Advisors, LLC
Headquarters
575 Market Street, Suite 600, San Francisco, CA 94105
SEC file
801-62370
Founded
2003
Structure
Delaware LLC
Fiscal year end
December

This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov

Common questions

How many clients does Baker Street Advisors have?

Baker Street Advisors has 538 clients and manages $20.8 billion for them, as of July 2026. They include 504 high-net-worth individuals and 34 charitable organizations.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 July 2026

What services does Baker Street Advisors offer?

Baker Street Advisors provides financial planning, portfolio management for individuals and small businesses and selecting other managers. Its services also include estate planning, insurance and philanthropic planning.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4

Which custodians does Baker Street Advisors use?

Baker Street Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $9,700,000,000 and Fidelity Brokerage Services LLC (Boston, MA), with $8,270,000,000. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 July 2026

How many financial advisors does Baker Street Advisors have?

Baker Street Advisors has 0 investment adviser representatives registered with state securities authorities, out of 63 employees, and 15 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Baker Street Advisors invest in?

At the end of its last fiscal year, Baker Street Advisors’ separately managed accounts held 43% exchange-traded equities, 24% registered funds (mutual funds, ETFs, BDCs), 19% state and local bonds, 7% pooled vehicles (private funds and similar), 5% cash and equivalents and 2% concentrated stock positions. It advises no private funds of its own.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Does Baker Street Advisors have a minimum investment?

Yes, Baker Street Advisors’ minimum account size is $5,000,000.

Source: Part 2A brochure, Items 5 and 7

Who owns Baker Street Advisors?

Baker Street Advisors’ direct owners are Jeffrey Colin (5% to 10%), Christopher Wilkens (5% to 10%), James Milligan (5% to 10%) and Watson Acquisition, LLC (50% to 75%).

Source: Form ADV Part 1A, Schedules A and B, filed 30 July 2026

How does Baker Street Advisors get paid?

Baker Street Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Sources

  1. Form ADV Part 1A, amendment filed 30 July 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. Form ADV Part 2A brochure, dated 30 July 2026. Items 4, 5, 7, 12 and 15.
  3. IAPD firm record, CRD 128066.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. The logo is reproduced for identification from Baker Street Advisors, website.

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This profile is compiled from public regulatory filings and is provided for informational purposes only. Niva Wealth is not affiliated with Baker Street Advisors, LLC and makes no representation about the quality of its services. Figures reflect the filing dates shown and may have changed. Ownership percentages are the bands reported to the SEC, not exact figures.