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AssetMark

SEC-registered adviser since 1999Concord, CACRD 109018

$91.8B
AUM
456,452
Clients
See fees
Fee
269
Advisory staff

From Form ADV filed 14 September 2026 · data retrieved 15 October 2026SEC record

AssetMark is an investment adviser headquartered in Concord, California, and registered with the SEC since 1999. Its clients include other individuals, high-net-worth individuals, and pension and profit-sharing plans. High-net-worth individuals account for 24% of its regulatory assets under management.

Its services include portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for institutions, and selecting other managers. Fee arrangements include a percentage of assets under management and fixed fees. Assetmark Financial Holdings, Inc. owns 75% or more of AssetMark, and Hyun Kim is its CEO.

Clients

AssetMark serves 456,452 clients, 436,288 of them other individuals. The average client has about $201,000 with the firm, and high-net-worth clients hold 24% of its $91.8 billion in assets.

Regulatory assets by client type
  • Individuals436,288 clients69%
  • High-net-worth individuals11,731 clients24%
  • Pension and profit-sharing plans4,797 clients4%
  • Corporations and other businesses1,985 clients2%
  • OtherCharitable organizations, Insurance companies, Other2%

What it does

AssetMark provides portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for institutions and selecting other managers. It is paid through a percentage of assets and fixed fees.

AssetMark provided financial planning to 0 clients last fiscal year and advises no private funds.

99.1% of assets ($90.92B across 456,450 accounts) are managed with discretion; $838.1M across 3 accounts are not. $91.76B sits in a wrap fee program the firm both sponsors and manages. 0% of clients are outside the U.S., and 220,268 clients received advice without assets under management last fiscal year.

Show the full table
Individuals (other than HNW)436,288
Regulatory AUM
$62,969,089,667
Share
68.6%
Avg. per client
$144K
High-net-worth individuals11,731
Regulatory AUM
$21,846,804,089
Share
23.8%
Avg. per client
$1.86M
Investment companies2
Regulatory AUM
$0
Share
0.0%
Avg. per client
$0
Pension and profit-sharing plans4,797
Regulatory AUM
$3,238,837,668
Share
3.5%
Avg. per client
$675K
Charitable organizations1,649
Regulatory AUM
$909,720,402
Share
1.0%
Avg. per client
$552K
Insurance companiesNot reported
Regulatory AUM
$510,042,488
Share
0.6%
Avg. per client
—
Corporations and other businesses1,985
Regulatory AUM
$1,957,581,896
Share
2.1%
Avg. per client
$986K
OtherNot reported
Regulatory AUM
$328,071,810
Share
0.4%
Avg. per client
—
Total456,452

What the accounts hold

Separately managed account assets by class, year end
  • Stocks31%
  • Funds60%
  • Bonds7%
    • Investment grade corporate bonds3%
    • U.S. government and agency bonds2%
    • State and local bonds2%
  • Cash2%

Custodians

AssetMark’s client accounts are held mainly at Assetmark Trust, with 83% of managed assets. Assetmark has custody of $75.91B for 394,065 clients.

Managed account assets by custodian
  • Assetmark TrustAssetmark Trust Company · Phoenix, AZ · $75.91B83%
  • All other custodians$15.85B17%

Ownership and leadership

Assetmark Financial Holdings, Inc. owns 75% or more of AssetMark, and Hyun Kim is its CEO.

Who owns the firm
Assetmark, Inc.· the adviser

  • Assetmark Financial Holdings, Inc.

    Control person · since January 2022

    Owns 75% or more of Assetmark, Inc.

Leadership

  • Hyun Kim
    Chief Executive Officer, President, Chief Client Officer & Director
  • Gary Zyla
    Chief Financial Officer & Director
  • Carrie Hansen
    Chief Operating Officer & Director
  • John Koval
    Chief Compliance Officer
  • Ted Angus
    General Counsel
  • Gaurav Auditya
    EVP, Head of Client Operations
  • Lou Maiuri
    Chairperson of the Board & Director
  • Joel McNatt
    Chief Wealth Solutions Officer

Staff

  • 859 employees
  • 269 in advisory functions
  • 195 state-registered reps
  • 361 broker-dealer reps
  • 751 soliciting firms

Reported holdings

AssetMark’s reported 13F holdings total $58.17B across 3,558 positions, and the ten largest make up 27.9% of it.

$58.17B
Reported 13F value
3,558
Positions
27.9%
In the 10 largest
+18.6%
Value vs. prior quarter
Ten largest positions, share of reported value
  1. Vanguard World FD · Mega Grwth Ind6.4%
  2. Vanguard Index Fds · S&P 500 ETF Shs4.8%
  3. Vanguard World FD · Mega Cap Val ETF4.5%
  4. Nvidia Corporation2.1%
  5. Vanguard Index Fds · SM CP Val ETF2.0%
  6. Pimco ETF TR · Enhan Shrt MA AC1.8%
  7. Alphabet Inc. · Cap Stk CL A1.7%
  8. iShares TR · Core MSCI Eafe1.6%
  9. Apple Inc.1.5%
  10. Vanguard Index Fds · Mcap VL Idxvip1.5%

Together, the ten largest are 27.9% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 30 July 2026

A 13F covers only exchange-traded long positions the firm holds with discretion, so this $58.17B is not its $91.76B in regulatory assets and does not represent any individual client's portfolio.

Fees

AssetMark is paid through a percentage of assets under management and fixed fees (other than subscription fees).

AssetMark’s fee rates are not included in this profile. Read its fee schedule in its SEC-filed brochure.

Offices and registrations

Besides its headquarters, AssetMark has 4 offices, with 5 listed addresses across 5 states.

Listed office addresses by state

California · 1 listed address

  • 1655 Grant Street, 10th Floor, ConcordHQ

Registration details

Legal name
Assetmark, Inc.
Headquarters
1655 Grant Street, 10th Floor, Concord, CA 94520-2445
Phone
800-664-5345
Website
www.assetmark.com
SEC file
801-56323
Structure
California corporation
Fiscal year end
December

This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov

Common questions

How many clients does AssetMark have?

AssetMark has 456,452 clients and manages $91.8 billion for them, as of September 2026. They include 436,288 other individuals, 11,731 high-net-worth individuals and 4,797 pension and profit-sharing plans.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 14 September 2026

What services does AssetMark offer?

AssetMark provides portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for institutions and selecting other managers.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

Which custodians does AssetMark use?

AssetMark’s separately managed account assets are held at Assetmark Trust Company (Phoenix, AZ), with $75,905,931,318. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 14 September 2026

How many financial advisors does AssetMark have?

AssetMark has 195 investment adviser representatives registered with state securities authorities, out of 859 employees, and 269 perform investment advisory functions. 361 are registered representatives of a broker-dealer and 0 are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does AssetMark invest in?

At the end of its last fiscal year, AssetMark’s separately managed accounts held 60% registered funds (mutual funds, ETFs, BDCs), 31% exchange-traded equities, 3% investment grade corporate bonds, 2% U.S. government and agency bonds, 2% state and local bonds and 2% cash and equivalents. It advises no private funds of its own.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns AssetMark?

AssetMark is owned through a chain of holding companies by Violet Investors LP. Its direct owner is Assetmark Financial Holdings, Inc. (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 14 September 2026

How does AssetMark get paid?

AssetMark is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Sources

  1. Form ADV Part 1A, amendment filed 14 September 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. Form ADV Part 2A brochure, dated 14 September 2026. Items 4, 5, 7, 12 and 15.
  3. IAPD firm record, CRD 109018.
  4. Form 13F-HR, filed 30 July 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. The logo is reproduced for identification from AssetMark, website.

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This profile is compiled from public regulatory filings and is provided for informational purposes only. Niva Wealth is not affiliated with Assetmark, Inc. and makes no representation about the quality of its services. Figures reflect the filing dates shown and may have changed. Ownership percentages are the bands reported to the SEC, not exact figures.