Alpha Financial Partners provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers. Financial planning was provided to 101–250 clients last fiscal year.
Alpha Financial Partners reports 402 clients. They include 285 individual clients, 76 high-net-worth individuals, and 41 pension and profit-sharing plans. Of its assets, 96.2% ($442M across 1,423 accounts) are managed with discretion; $17.7M across 1 account is not. A wrap fee program the firm both sponsors and manages holds $3.83M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 71% | 17% |
| High-net-worth individuals | 19% | 58% |
| Pension and profit-sharing plans | 10% | 25% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 285 | $79.7M | 17.3% | $280K |
| High-net-worth individuals | 76 | $265M | 57.6% | $3.49M |
| Pension and profit-sharing plans | 41 | $115M | 25.0% | $2.81M |
| Total | 402 | $460M | 100% | $1.14M |
- Clients
- 285
- Regulatory AUM
- $79.7M
- AUM share
- 17.3%
- Avg. per client
- $280K
- Clients
- 76
- Regulatory AUM
- $265M
- AUM share
- 57.6%
- Avg. per client
- $3.49M
- Clients
- 41
- Regulatory AUM
- $115M
- AUM share
- 25.0%
- Avg. per client
- $2.81M
Total
- Clients
- 402
- Regulatory AUM
- $460M
- AUM share
- 100%
- Avg. per client
- $1.14M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Alpha Financial Partners charges 0.50%–1.00% a year for its Wealth Management Services. The fee is billed in advance and has a $1,000 annual minimum. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning Services
- Financial planning is billed hourly at $250 for partners and $125 for associates, or at a negotiated fixed fee.
- Investment Management Services
- Investment management is billed quarterly in advance from 0.80% on up to $1 million to 0.25% over $25 million, with a $250 quarterly minimum fee.
Afct, LLC owns 50% to 75% of Alpha Financial Partners and is in turn owned by Marc Cobane (75% or more). The leadership team of Alpha Financial Partners includes Chief Compliance Officer Gregory Turcotte. It has 7 employees, 5 of them in advisory roles.
Staff
- 7 employees
- 5 in advisory functions
- 5 state-registered reps
- 5 insurance agents
- Owns 50% to 75% of Alpha Financial Partners LLC
Afct, LLC
Control person · since January 2020
- Owns 75% or more of Afct, LLC
Marc Cobane
Control person · since January 2020
Gregory Turcotte
Member · Control person · since January 2020
- Owns 25% to 50% of Alpha Financial Partners LLC
Sycamore RD, LLC
Control person · since January 2020
- Owns 75% or more of Sycamore RD, LLC
Aaron Ammerman
Control person · since January 2020
Alpha Financial Partners’ regulatory assets grew 2.0× from $230M (March 2021) to $460M (July 2026); clients rose from 214 to 402 and employees from 5 to 7.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jul 2026July 2026 | $460M | 402 | 7 | 2 |
| Apr 2025April 2025 | $376M | 378 | 7 | 2 |
| Jul 2024July 2024 | $295M | 368 | 5 | 1 |
| Aug 2023August 2023 | $257M | 337 | 6 | 1 |
| Mar 2022March 2022 | $271M | 255 | 6 | 1 |
| Mar 2021March 2021 | $230M | 214 | 5 | 1 |
Besides its headquarters, Alpha Financial Partners has 1 office, with 2 listed addresses in 1 state.
Kentucky · 2 listed addresses
- 319 Cedar St., Suite 201, LexingtonHQ
- 10503 Meeting Street, Prospect
Contact and registration details
- Legal name
- Alpha Financial Partners LLC
- Headquarters
- 319 Cedar St., Suite 201, Lexington, KY 40508
- Website
- alphaky.com
- Phone
- 859-785-2660
- @alphaky
- SEC file
- 801-117851
- Structure
- Delaware LLC
- Fiscal year end
- December
Alpha Financial Partners’ named custodian for separately managed accounts is Fidelity ($300M). Alpha Financial Partners does not have custody of client assets.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $300M100%
At year end, Alpha Financial Partners’ separately managed accounts were largely in funds (41%) and stocks (39%). Its reported 13F holdings for the quarter ended 30 June 2026 total $190M across 118 positions; the largest are iShares TR (26.4%), iShares TR (9.2%) and iShares TR (4.0%).
What the accounts hold
- Stocks39%
- Funds41%
- Bonds4%
- Investment grade corporate bonds2%
- U.S. government and agency bonds1%
- State and local bonds1%
- Cash9%
- Other7%
- Alts7%
How many clients does Alpha Financial Partners have?
Alpha Financial Partners has 402 clients and manages $460 million for them, as of July 2026. They include 285 individual clients, 76 high-net-worth individuals, and 41 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 July 2026
What services does Alpha Financial Partners offer?
Alpha Financial Partners provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Alpha Financial Partners charge?
Alpha Financial Partners charges 0.50%–1.00% a year for its Wealth Management Services. The fee is billed in advance and has a $1,000 annual minimum.
Source: ALPHA FINANCIAL DISCLOSURE BROCHURE AND BROCHURE SUPPLEMENT, filed 24 July 2026
Which custodians does Alpha Financial Partners use?
Alpha Financial Partners’ separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $300M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 July 2026
How many financial advisors does Alpha Financial Partners have?
Alpha Financial Partners has 5 investment adviser representatives registered with state securities authorities, out of 7 employees, and 5 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 5 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Alpha Financial Partners invest in?
At the end of its last fiscal year, Alpha Financial Partners’ separately managed accounts held 41% registered funds (mutual funds, ETFs, BDCs), 39% exchange-traded equities, 9% cash and equivalents, 7% other, 2% investment grade corporate bonds, 1% U.S. government and agency bonds and 1% state and local bonds. The 7% other category is described as: Alts.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Alpha Financial Partners?
Alpha Financial Partners is owned through holding companies by Aaron Ammerman and Marc Cobane. Its direct owners are Sycamore RD, LLC (25% to 50%) and Afct, LLC (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 24 July 2026
How does Alpha Financial Partners get paid?
Alpha Financial Partners is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Alpha Financial Partners?
Alpha Financial Partners’ main office is at 319 Cedar St., Suite 201, Lexington, KY 40508. Its phone number is 859-785-2660. Its website is alphaky.com.
