360 Financial provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and educational seminars. Financial planning was provided to 251–500 clients last fiscal year.
360 Financial reports 1,206 clients. They include 756 individual clients, 421 high-net-worth individuals, and 25 corporations and other businesses. Of its assets, 90.9% ($636M across 2,069 accounts) are managed with discretion; $64.1M across 10 accounts are not. It advised 3 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 63% | 22% |
| High-net-worth individuals | 35% | 66% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | 2% | 11% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 756 | $151M | 21.6% | $200K |
| High-net-worth individuals | 421 | $464M | 66.2% | $1.1M |
| Pension and profit-sharing plans | Fewer than 5 | $1.71M | 0.2% | $1.71M |
| Charitable organizations | Fewer than 5 | $4.8M | 0.7% | $1.6M |
| Corporations and other businesses | 25 | $79.1M | 11.3% | $3.16M |
| Total | 1,206 | $701M | 100% | — |
- Clients
- 756
- Regulatory AUM
- $151M
- AUM share
- 21.6%
- Avg. per client
- $200K
- Clients
- 421
- Regulatory AUM
- $464M
- AUM share
- 66.2%
- Avg. per client
- $1.1M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.71M
- AUM share
- 0.2%
- Avg. per client
- $1.71M
- Clients
- Fewer than 5
- Regulatory AUM
- $4.8M
- AUM share
- 0.7%
- Avg. per client
- $1.6M
- Clients
- 25
- Regulatory AUM
- $79.1M
- AUM share
- 11.3%
- Avg. per client
- $3.16M
Total
- Clients
- 1,206
- Regulatory AUM
- $701M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 3
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
360 Financial charges 0.40%–1.60% a year for its 360 Asset Management. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial planning and consulting
- Financial planning and consulting are billed hourly at $325, or planning is a fixed fee of $600 to $20,000, paid quarterly in advance.
Michael Rogers owns 75% or more of 360 Financial. The leadership team of 360 Financial includes President Michael Rogers. It has 16 employees, 10 of them in advisory roles.
Leadership
Michael RogersChief Compliance Officer and President
Investment adviser representatives
10 representatives listed in the SEC register as of 9 October 2026.
Staff
- 16 employees
- 10 in advisory functions
- 10 state-registered reps
- 9 broker-dealer reps
- 3 insurance agents
- 2 soliciting firms
- Owns 75% or more of 360 Financial, Inc.
Michael Rogers
Control person · since October 1995
360 Financial’s regulatory assets grew 2.0× from $346M (March 2021) to $701M (May 2026); clients rose from 412 to 1,206 and employees from 12 to 16.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| May 2026 | $701M | 1,206 | 16 | 3 |
| March 2025 | $568M | 832 | 14 | 3 |
| July 2024 | $475M | 764 | 17 | 3 |
| May 2023 | $421M | 1,031 | 16 | 2 |
| July 2022 | $421M | 456 | 16 | 1 |
| March 2021 | $346M | 412 | 12 | 1 |
Besides its headquarters, 360 Financial has 2 offices, with 3 listed addresses in Minnesota.
Minnesota · 3 listed addresses
- 849 Lake Street East, WayzataHQ
- 510 Freeport Avenue, Elk River
- 6800 France Ave S., Edina
Contact and registration details
- Legal name
- 360 Financial, Inc.
- Headquarters
- 849 Lake Street East, Wayzata, MN 55391
- Website
- 360financial.net
- Phone
- 952-542-8900
- @360-financial
- SEC file
- 801-78425
- Structure
- Minnesota corporation
- Fiscal year end
- December
360 Financial uses LPL Financial ($626M) as custodian for its separately managed accounts. 360 Financial has custody of $52.2M in client assets for 106 clients.
- LPL FinancialLPL Financial LLC · Fort Mill, SC · $626M100%
At year end, 360 Financial’s separately managed accounts were mostly in funds (91%). Its reported 13F holdings for the quarter ended 30 June 2026 total $394M across 85 positions; the largest are Vanguard Specialized Funds (25.4%), Invesco Exch Traded FD TR II (11.4%) and iShares TR (7.2%).
What the accounts hold
- Stocks7%
- Funds91%
- Cash2%
Reported 13F holdings
- $394M
- Reported 13F value
- 85
- Positions
- 77.1%
- In the 10 largest
- +18.6%
- Value vs. prior quarter
- Vanguard Specialized Funds · Div App ETF25.4%
- Invesco Exch Traded FD TR II · Nasdaq 100 ETF11.4%
- iShares TR · iShares Semicdtr7.2%
- iShares TR · MSCI USA Qlt Fct6.2%
- Invesco Exchange Traded FD T · S&P Smcp Vlu Mnt5.9%
- Global X Fds · US Infr Dev ETF5.6%
- Invesco Qqq TR · Unit Ser 14.7%
- iShares TR · US Aer Def ETF4.2%
- First TR Exchange-traded FD · Nasdq Cln Edge3.9%
- iShares TR · Conv BD ETF2.5%
Together, the ten largest are 77.1% of reported value.
How many clients does 360 Financial have?
360 Financial has 1,206 clients and manages $701 million for them, as of May 2026. They include 756 individual clients, 421 high-net-worth individuals, and 25 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 12 May 2026
What services does 360 Financial offer?
360 Financial provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does 360 Financial charge?
360 Financial charges 0.40%–1.60% a year for its 360 Asset Management. The fee is billed in advance and is negotiable.
Source: FORM ADV PART 2A - FIRM BROCHURE, filed 11 March 2026
Which custodians does 360 Financial use?
360 Financial’s separately managed account assets are held at LPL Financial LLC (Fort Mill, SC), with $626M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 12 May 2026
How many financial advisors does 360 Financial have?
360 Financial has 10 investment adviser representatives registered with state securities authorities, out of 16 employees, and 10 perform investment advisory functions. 9 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does 360 Financial invest in?
At the end of its last fiscal year, 360 Financial’s separately managed accounts held 91% registered funds (mutual funds, ETFs, BDCs), 7% exchange-traded equities and 2% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns 360 Financial?
360 Financial’s direct owner is Michael Rogers (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 12 May 2026
How does 360 Financial get paid?
360 Financial is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is 360 Financial registered with the SEC?
Yes, 360 Financial has been registered with the SEC as an investment adviser since 30 August 2013. Its CRD number is 168600 and its SEC file number is 801-78425.
Source: Form ADV Part 1A, Item 1, filed 12 May 2026; IAPD firm record
How do I contact 360 Financial?
360 Financial’s main office is at 849 Lake Street East, Wayzata, MN 55391. Its phone number is 952-542-8900. Its website is 360financial.net.