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Michael Urch, portrait

Michael Urch

Investment adviser representative at 360 Financial in Wayzata, MN

Investment adviser and broker registrationsUpdated

Michael Urch is an investment adviser representative at 360 Financial, Inc., an investment adviser managing $701M, and works from its Wayzata, MN office. Michael Urch has been registered through 360 Financial since 22 May 2023, has 12 years in the industry across 5 firms and has passed the Series 7, Series 66, SIE and Series 7TO.

12
Years in industry
3
Years at firm
5
Adviser firms
2
States registered

From the IAPD record, checked 24 October 2026SEC record

Career

Michael Urch has been an investment adviser representative at 360 Financial since May 2023, and is not listed among the firm’s executive officers or direct owners. Michael Urch holds a BA in Economics and Finance from Bethel University.

360 Financial, Inc. is a Wayzata, MN firm with $701M under management, 1,206 clients and 10 advisers across 3 offices, as of its May 2026 filing.

Michael Urch is Senior Wealth Manager of 360 Financial. He advises clients on insurance planning, investment planning, retirement income planning, tax planning and estate planning. Before joining 360, he spent nine years at a Fortune 100 financial services company and then at planning-centric firms.

Michael Urch’s longest registration was 4 years at Brown Wealth Management, LLC (2018–2023). Before joining 360 Financial in 2023, Michael Urch was registered through Brown Wealth Management, LLC and MD Financial / Vestment Financial.

  1. LPL Financial LLCAlso current
    – present · 3 years
    Golden Valley, MN · Adviser representative and broker · Firm CRD 6413
  2. – present · 3 years
    Wayzata, MN · Adviser representative · Firm CRD 168600
  3. Brown Wealth Management, LLC
    – · 4 years
    Eden Prairie, MN · Adviser representative · Firm CRD 121072
  4. MD Financial / Vestment Financial
    – · 2 years
    Chanhassen, MN · Adviser representative · Firm CRD 168771
  5. Prudential Financial Planning Services
    – · 1 year
    St. Louis Park, MN · Adviser representative · Firm CRD 5685

Credentials and registrations

Professional designations

Listed by 360 Financial

  • CERTIFIED FINANCIAL PLANNER™ (CFP®)

Investment adviser representative registrations

Michael Urch is registered as an investment adviser representative in 2 states. Each was approved in May 2023.

  • MinnesotaSince 22 May 2023
  • TexasSince 22 May 2023

Examinations

Series 7TO21 June 2023
Name
General Securities Representative Examination
SIE20 April 2023
Name
Securities Industry Essentials Examination
Series 661 August 2014
Name
Uniform Combined State Law Examination
Series 716 July 2014
Name
General Securities Representative Examination

Key facts

Full name
Michael Joel Urch
CRD
6207523
Firm
360 Financial · CRD 168600
Office
849 LAKE STREET EAST, Wayzata, MN 55391
Registration
Investment adviser and broker registrations
In the industry since
July 2014
Disciplinary history
Not yet shown here · SEC record · BrokerCheck

Common questions

Where does Michael Urch work?

Michael Urch is an investment adviser representative registered through 360 Financial, Inc. since May 2023, and is not listed among the firm’s executive officers or direct owners.

Source: IAPD individual record, checked 24 October 2026

Is Michael Urch a financial advisor?

Yes. Michael Urch has a current investment-adviser registration in Minnesota and Texas, through 360 Financial since May 2023.

Source: IAPD individual record, checked 24 October 2026

How many years of experience does Michael Urch have?

Michael Urch has 12 years in the financial industry, since July 2014, across 5 adviser firms.

Source: IAPD individual record, checked 24 October 2026

What exams has Michael Urch passed?

Michael Urch has passed 4 licensing exams: the Series 7, Series 66, SIE and Series 7TO. The earliest, the Series 7, was passed in July 2014.

Source: IAPD individual record, checked 24 October 2026

Where did Michael Urch work before 360 Financial?

Before 360 Financial, Michael Urch was registered through Brown Wealth Management, LLC, August 2018 to May 2023; MD Financial / Vestment Financial, June 2016 to December 2018; Prudential Financial Planning Services, August 2014 to June 2016.

Source: IAPD individual record, checked 24 October 2026

Where is Michael Urch based?

Michael Urch’s registered office is in Wayzata, MN.

Source: IAPD individual record, checked 24 October 2026

Is Michael Urch registered with FINRA?

Yes. Michael Urch has a current broker registration, under CRD 6207523.

Source: FINRA BrokerCheck

Is Michael Urch a CFP?

360 Financial lists Michael Urch with the CFP credential (“CERTIFIED FINANCIAL PLANNER™ (CFP®)”) on its website. CFP Board confirms certification status.

Source: Michael Urch biography, 360financial.net

How can I verify Michael Urch’s record?

Search CRD 6207523 on the SEC’s adviser search (adviserinfo.sec.gov) and FINRA’s broker search (brokercheck.finra.org), which publish Michael Urch’s full registration record.

Source: IAPD individual record, checked 24 October 2026

Leadership at 360 Financial

Sources

  1. IAPD individual record, CRD 6207523, checked 24 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of 360 Financial, Inc., filed 12 May 2026. Executive officers and direct owners; this person is not among them.
  3. 360 Financial team page. Biography, education, credentials, awards and the portrait, reproduced for identification.