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Tanya Welch, portrait

Tanya Welch

Partner at Baker Avenue Asset Management in San Francisco, CA

Investment adviser registrationUpdated

Tanya Welch is Partner of Baker Avenue Asset Management, LP, an investment adviser managing $5.09B, and works from its San Francisco, CA office. Tanya Welch has been registered as an investment adviser representative through Baker Avenue Asset Management since 24 February 2015, has 17 years in the industry across 4 firms and has passed the Series 7 and Series 66.

17
Years in industry
11
Years at firm
4
Adviser firms
5
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Tanya Welch has been Partner of Baker Avenue Asset Management since January 2022, is not listed as a control person, but directly owns under 5% of the firm. Tanya Welch holds a B.S. in Economics from Wharton School, University of Pennsylvania.

Baker Avenue Asset Management, LP is a San Francisco, CA firm with $5.09B under management, 1,024 clients and 29 advisers across 14 offices, as of its September 2026 filing.

Tanya Welch is Wealth Advisor, Partner of BakerAvenue. Before joining BakerAvenue, she was Director of Wealth Management for Polaris Wealth Advisers, where she advised clients and was responsible for overseeing the vision, training and execution of the wealth management team. Earlier, she began her career in the financial services industry with UBS as a Financial Advisor.

Tanya Welch’s longest registration is the current one, 11 years at Baker Avenue Asset Management since 2015. Before joining Baker Avenue Asset Management in 2015, Tanya Welch was registered through Polaris Wealth Advisers, LLC and Polaris Equity Management, Inc.

  1. – present · 11 years
    San Francisco, CA · Adviser representative · Firm CRD 132657
  2. Polaris Wealth Advisers, LLC
    – · 2 years
    San Rafael, CA · Adviser representative · Firm CRD 158718
  3. Polaris Equity Management, Inc.
    – · 4 years
    San Rafael, CA · Adviser representative · Firm CRD 127751
  4. UBS Financial Services Inc.
    – · 1 year
    San Francisco, CA · Adviser representative · Firm CRD 8174

Credentials and registrations

Professional designations

Listed by Baker Avenue Asset Management

  • Certified Financial Planner® (CFP®)
  • Chartered Financial Analyst (CFA) charter holder

Investment adviser representative registrations

Tanya Welch is registered as an investment adviser representative in 5 states. The first approvals date from February 2015; the most recent is Arizona, in December 2018.

  • ArizonaSince 14 December 2018
  • CaliforniaSince 24 February 2015
  • NevadaSince 31 October 2018
  • TexasSince 9 January 2018
  • WashingtonSince 26 October 2018

Examinations

Series 6623 October 2007
Name
Uniform Combined State Law Examination
Series 74 October 2007
Name
General Securities Representative Examination

Key facts

Full name
Tanya Faye Welch
CRD
5416129
Role
Partner
Office
ONE EMBARCADERO CENTER, STE 2530, San Francisco, CA 94111
Registration
Investment adviser registration
In the industry since
February 2009
Disciplinary history
Not yet shown here · SEC record
Firm bio
bakerave.com

Common questions

Where does Tanya Welch work?

Tanya Welch has been Partner of Baker Avenue Asset Management, LP since January 2022.

Source: Form ADV, Schedule A, filed 17 September 2026

Is Tanya Welch a financial advisor?

Yes. Tanya Welch has a current investment-adviser registration in Arizona, California, Nevada, Texas and Washington, through Baker Avenue Asset Management since February 2015.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Tanya Welch have?

Tanya Welch has 17 years in the financial industry, since February 2009, across 4 adviser firms.

Source: IAPD individual record, checked 22 October 2026

What exams has Tanya Welch passed?

Tanya Welch has passed 2 licensing exams: the Series 7 and Series 66. The earliest, the Series 7, was passed in October 2007.

Source: IAPD individual record, checked 22 October 2026

Where did Tanya Welch work before Baker Avenue Asset Management?

Before Baker Avenue Asset Management, Tanya Welch was registered through Polaris Wealth Advisers, LLC, October 2012 to February 2015; Polaris Equity Management, Inc., January 2011 to February 2015; UBS Financial Services Inc., October 2007 to October 2009.

Source: IAPD individual record, checked 22 October 2026

Where is Tanya Welch based?

Tanya Welch’s registered office is in San Francisco, CA.

Source: IAPD individual record, checked 22 October 2026

Is Tanya Welch registered with FINRA?

No. Tanya Welch has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

Is Tanya Welch a CFP?

Baker Avenue Asset Management lists Tanya Welch with the CFP credential (“Certified Financial Planner® (CFP®)”) on its website. CFP Board confirms certification status.

Source: Tanya Welch biography, bakerave.com

Is Tanya Welch a CFA charterholder?

Baker Avenue Asset Management lists Tanya Welch with the CFA credential (“Chartered Financial Analyst (CFA) charter holder”) on its website. CFA Institute confirms certification status.

Source: Tanya Welch biography, bakerave.com

How can I verify Tanya Welch’s record?

Search CRD 5416129 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Tanya Welch’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at Baker Avenue Asset Management

Sources

  1. IAPD individual record, CRD 5416129, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Baker Avenue Asset Management, LP, filed 17 September 2026. Title, control and ownership bands.
  3. Baker Avenue Asset Management team page. Biography, education, credentials, awards and the portrait, reproduced for identification.