King Lip has been Chief Strategist / Partner of Baker Avenue Asset Management since January 2010, is a control person of the firm and directly owns between 5% and 10% of it.
Baker Avenue Asset Management, LP is a San Francisco, CA firm with $5.09B under management, 1,024 clients and 29 advisers across 14 offices, as of its September 2026 filing.
King Lip is Chief Strategist & Partner of BakerAvenue. He serves on the executive and investment committees and is responsible for managing, developing and communicating the firm's investment strategies and thought leadership. He leads the firm's specialized strategies on Concentrated Stock management and Options, and is a member of the S&P Dow Jones Indices U.S. Index Committee Advisory Panel and of BlackRock's RIA Advisory Council.
King Lip’s longest registration is the current one, 15 years at Baker Avenue Asset Management since 2011. Before joining Baker Avenue Asset Management in 2011, King Lip was registered through Bingham, Osborn & Scarborough LLC.
- Veridi Capital– · 2 yearsSan Francisco, CA · Adviser representative · Firm CRD 304374
- Simonbaker & Partners LLC– · 1 yearNaples, FL · Adviser representative · Firm CRD 282303
- Bingham, Osborn & Scarborough LLC– · 2 yearsSan Francisco, CA · Adviser representative · Firm CRD 110496
Investment adviser representative registrations
King Lip is registered as an investment adviser representative in California, since January 2011.
- CaliforniaSince 3 January 2011
Examinations
| Exam | Name | Passed |
|---|---|---|
| Series 63 | Uniform Securities Agent State Law Examination | 27 March 2000 |
| Series 7 | General Securities Representative Examination | 12 January 2000 |
- Name
- Uniform Securities Agent State Law Examination
- Name
- General Securities Representative Examination
- Full name
- King Shan Lip
- CRD
- 4105077
- Firm
- Baker Avenue Asset Management · CRD 132657
- Role
- Chief Strategist / Partner
- Office
- ONE EMBARCADERO CENTER, STE 2530, San Francisco, CA 94111
- Registration
- Investment adviser registration
- In the industry since
- May 2008
- Disciplinary history
- Not yet shown here · SEC record
- Firm bio
- bakerave.com
Where does King Lip work?
King Lip has been Chief Strategist / Partner of Baker Avenue Asset Management, LP since January 2010, and is a control person of the firm.
Is King Lip a financial advisor?
Yes. King Lip has a current investment-adviser registration in California, through Baker Avenue Asset Management since January 2011.
How many years of experience does King Lip have?
King Lip has 18 years in the financial industry, since May 2008, across 4 adviser firms.
What exams has King Lip passed?
King Lip has passed 2 licensing exams: the Series 7 and Series 63. The earliest, the Series 7, was passed in January 2000.
Where did King Lip work before Baker Avenue Asset Management?
Before Baker Avenue Asset Management, King Lip was registered through Bingham, Osborn & Scarborough LLC, December 2005 to July 2008.
Where is King Lip based?
King Lip’s registered office is in San Francisco, CA.
Is King Lip registered with FINRA?
No. King Lip has no current broker registration.
How can I verify King Lip’s record?
Search CRD 4105077 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes King Lip’s full registration record.
Tom NgoPresident & CEO / Partner
Gerald LuffChief Operating Officer / Partner- Gerald LuffChief Operating Officer
Michael MoranChief Compliance Officer
Simon BakerExecutive Chairman / Partner
Doug CoudenChief Investment Officer / Partner
Gerry OconnellPartner- Sharon SimpsonPartner
Scott StephensManaging Director / Partner
Tanya WelchPartner