Doug Couden has been Chief Investment Officer / Partner of Baker Avenue Asset Management since February 2012, is a control person of the firm and directly owns between 5% and 10% of it.
Baker Avenue Asset Management, LP is a San Francisco, CA firm with $5.09B under management, 1,024 clients and 29 advisers across 14 offices, as of its September 2026 filing.
Doug Couden is Chief Investment Officer & Partner of BakerAvenue. He leads the firm's multi-disciplined investment approach, is a partner and member of the executive committee, and is responsible for managing the investment team, the research process, risk control, due diligence and asset allocation. He has held analytical and managerial roles at PaineWebber, Seneca Capital and Virtus Investment Partners.
Doug Couden’s longest registration is the current one, 14 years at Baker Avenue Asset Management since 2012.
- Veridi Capital– · 2 yearsSan Francisco, CA · Adviser representative · Firm CRD 304374
Professional designations
Listed by Baker Avenue Asset Management
- Chartered Financial Analyst (CFA)
Investment adviser representative registrations
Doug Couden is registered as an investment adviser representative in California, since February 2012.
- CaliforniaSince 16 February 2012
Examinations
| Exam | Name | Passed |
|---|---|---|
| Series 63 | Uniform Securities Agent State Law Examination | 31 July 1997 |
| Series 7 | General Securities Representative Examination | 31 January 1995 |
- Name
- Uniform Securities Agent State Law Examination
- Name
- General Securities Representative Examination
- Full name
- Doug Scott Couden
- CRD
- 2393436
- Firm
- Baker Avenue Asset Management · CRD 132657
- Role
- Chief Investment Officer / Partner
- Office
- ONE EMBARCADERO CENTER, STE 2530, San Francisco, CA 94111
- Registration
- Investment adviser registration
- In the industry since
- February 2012
- Disciplinary history
- Not yet shown here · SEC record
- Firm bio
- bakerave.com
Where does Doug Couden work?
Doug Couden has been Chief Investment Officer / Partner of Baker Avenue Asset Management, LP since February 2012, and is a control person of the firm.
Is Doug Couden a financial advisor?
Yes. Doug Couden has a current investment-adviser registration in California, through Baker Avenue Asset Management since February 2012.
How many years of experience does Doug Couden have?
Doug Couden has 14 years in the financial industry, since February 2012, across 2 adviser firms.
What exams has Doug Couden passed?
Doug Couden has passed 2 licensing exams: the Series 7 and Series 63. The earliest, the Series 7, was passed in January 1995.
Where is Doug Couden based?
Doug Couden’s registered office is in San Francisco, CA.
Is Doug Couden registered with FINRA?
No. Doug Couden has no current broker registration.
Is Doug Couden a CFA charterholder?
Baker Avenue Asset Management lists Doug Couden with the CFA credential (“Chartered Financial Analyst (CFA)”) on its website. CFA Institute confirms certification status.
How can I verify Doug Couden’s record?
Search CRD 2393436 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Doug Couden’s full registration record.
Tom NgoPresident & CEO / Partner
Gerald LuffChief Operating Officer / Partner- Gerald LuffChief Operating Officer
Michael MoranChief Compliance Officer
Simon BakerExecutive Chairman / Partner
King LipChief Strategist / Partner
Gerry OconnellPartner- Sharon SimpsonPartner
Scott StephensManaging Director / Partner
Tanya WelchPartner