Top 3 financial advisor firms in Herndon

3 SEC-registered financial advisor firms are headquartered in Herndon, VA, with $2.29B in combined regulatory assets under management. The largest by assets are Northwest Financial Advisors ($1.24B), Hughes Financial Services ($760M) and Birks Financial ($291M).

3
Financial advisor firms: $2.29B
Their combined AUM: $760M
Median firm AUM: 2,914
Clients of the top 3

The 3 largest by assets

1
Northwest Financial Advisors
RIA
$1.24B
Regulatory AUM
2
Hughes Financial Services
RIA
$760M
0.50% to 1.15% a year
3
Birks Financial
RIA
$291M
0.75% to 1.50% a year

Profiles of the top 3

No. 1 · RIA

Northwest Financial Advisors

Northwest Financial Advisors is an investment adviser based in Herndon, VA, registered with the SEC since 2013. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $1.24 billion, as filed on 30 March 2026.

Regulatory AUM: $1.24B
Clients: 1,915
Advisory staff: 31
Custodians: LPL Financial
Headquarters: 200 Spring Street, Suite 120, Herndon, VA 20170
Phone: 703-810-1072
Website: nwfllc.com

No. 2 · RIA

Hughes Financial Services

Hughes Financial Services is an investment adviser based in Herndon, VA, registered with the SEC since 2015. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $760 million, as filed on 9 July 2026.

Hughes Financial Services charges 0.50%–1.15% a year for its HFS Institutional Management.

Regulatory AUM: $760M
Clients: 840
Advisory staff: 6
Founded: 2014
Fee schedule: 0.50% to 1.15% a year
Custodians: Charles Schwab
Headquarters: 2201 Cooperative Way, Suite 150, Herndon, VA 20171
Phone: 703-669-3660
Website: h4fs.com

No. 3 · RIA

Birks Financial

Birks Financial is an investment adviser based in Herndon, VA, registered with the SEC since 2019. It provides financial planning and investment management. Its clients include high-net-worth individuals and individual clients. Its regulatory assets under management total $291 million, as filed on 10 June 2026.

Birks Financial charges 0.75%–1.50% a year for its Retained financial planning and investment management.

Regulatory AUM: $291M
Clients: 159
Advisory staff: 3
Founded: 1996
Fee schedule: 0.75% to 1.50% a year
Custodians: Charles Schwab
Headquarters: 431-A Carlisle Drive, Herndon, VA 20170
Phone: 703-481-6202
Website: birksfinancial.com

Questions about financial advisors in Herndon

How many financial advisor firms are headquartered in Herndon?

3 SEC-registered financial advisor firms report their principal office in Herndon, VA, managing $2.29B in regulatory assets between them.

Source: Form ADV Part 1A, Items 1.F, 5.D and 5.F

What is the largest financial advisor firm in Herndon?

Northwest Financial Advisors, with $1.24B in regulatory assets under management on its latest Form ADV. The next largest are Hughes Financial Services ($760M) and Birks Financial ($291M).

Source: Form ADV Part 1A, Item 5.F

How large is a typical financial advisor firm in Herndon?

The median firm manages $760M in regulatory assets. That is the midpoint of the 3 firms headquartered in Herndon.

Source: Form ADV Part 1A, Item 5.F

How can I check a financial advisor's record in Herndon?

Search the firm or the person on the SEC's Investment Adviser Public Disclosure site, adviserinfo.sec.gov, which shows registrations, Form ADV filings and any disclosures. Each firm profile in this directory links its SEC record.

Source: SEC Investment Adviser Public Disclosure

How is this list ordered?

By regulatory assets under management as filed on Form ADV, largest first. A firm is included when its principal office is in the city and most of its client assets belong to individuals and its type is RIA, which leaves out broker-dealers, wirehouses, RIA networks, digital advice, bank, insurance and family-office firms. A firm with only a branch office here is listed in its own headquarters city.

Source: Niva directory methodology

Herndon has 3 financial advisor firms; see every adviser in the city →