Northwest Financial Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and educational seminars. Financial planning was provided to 1–10 clients last fiscal year.
Northwest Financial Advisors reports 1,915 clients. They include 1,582 individual clients, 326 high-net-worth individuals and 4 charitable organizations. Of its assets, 100.0% ($1.24B across 2,756 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $135M. It advised 607 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 83% | 45% |
| High-net-worth individuals | 17% | 53% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | <1% | 2% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 1,582 | $556M | 44.7% | $351K |
| High-net-worth individuals | 326 | $656M | 52.7% | $2.01M |
| Pension and profit-sharing plans | Fewer than 5 | $2.25M | 0.2% | $2.25M |
| Charitable organizations | Fewer than 5 | $3.44M | 0.3% | $861K |
| Corporations and other businesses | Fewer than 5 | $26.6M | 2.1% | $13.3M |
| Total | 1,915 | $1.24B | 100% | — |
- Clients
- 1,582
- Regulatory AUM
- $556M
- AUM share
- 44.7%
- Avg. per client
- $351K
- Clients
- 326
- Regulatory AUM
- $656M
- AUM share
- 52.7%
- Avg. per client
- $2.01M
- Clients
- Fewer than 5
- Regulatory AUM
- $2.25M
- AUM share
- 0.2%
- Avg. per client
- $2.25M
- Clients
- Fewer than 5
- Regulatory AUM
- $3.44M
- AUM share
- 0.3%
- Avg. per client
- $861K
- Clients
- Fewer than 5
- Regulatory AUM
- $26.6M
- AUM share
- 2.1%
- Avg. per client
- $13.3M
Total
- Clients
- 1,915
- Regulatory AUM
- $1.24B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 607
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Northwest Financial Advisors is paid through a percentage of assets under management and hourly charges. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Financial planning and consulting is a flat fee from $750 to $5,000 based on scope and complexity; any retainer is at most $1,200 when work cannot start within six months.
NW Capital Management LLC owns 75% or more of Northwest Financial Advisors and is in turn owned by Northwest Federal Credit Union (75% or more). The leadership team of Northwest Financial Advisors includes Chief Compliance Officer Nicole Davis. It has 37 employees, 31 of them in advisory roles.
Leadership
- Nicole DavisChief Compliance Officer
- Kevin FisherCEO/Executive Rep
Investment adviser representatives
19 representatives listed in the SEC register as of 9 October 2026.
- Jonathan Keith Adams
- Barry Steven Bass
- Nakia D Brown
- Nicole Evette Davis
- Kelly Marie Demers
- Kevin Duane Fisher
- Gregory Emmett Grinnell
- Jerry Edward Guido
- Richard Todd Holden
- Deatrice Johnson
- Neetu Kohli
- Kimberly Joan Lampropoulos
- Nathan Russell Levin
- Denise Sharnell Proctor
- Jiashuo Qin
- Jozsef Nandor Szadvari III
- Thomas K. Turner III
- Joseph Carl Wilson
- Nikyla Nikki Young
Staff
- 37 employees
- 31 in advisory functions
- 17 state-registered reps
- 20 broker-dealer reps
- 12 insurance agents
- Owns 75% or more of Northwest Financial Advisors LLC
NW Capital Management LLC
Control person · since February 2013
- Owns 75% or more of NW Capital Management LLC
Northwest Federal Credit Union
Control person · since October 2006
Northwest Financial Advisors’ regulatory assets fell from $1.41B (March 2021) to $1.24B (March 2026); clients fell from 2,244 to 1,915 and employees rose from 31 to 37.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $1.24B | 1,915 | 37 | 12 |
| March 2025 | $1.92B | 2,583 | 41 | 12 |
| March 2024 | $1.65B | 2,509 | 37 | 12 |
| March 2023 | $1.41B | 2,437 | 33 | 11 |
| March 2022 | $1.72B | 2,405 | 33 | 11 |
| March 2021 | $1.41B | 2,244 | 31 | 11 |
Besides its headquarters, Northwest Financial Advisors has 11 offices, with 12 listed addresses in Maryland and Virginia.
Virginia · 11 listed addresses
- 200 Spring Street, Suite 120, HerndonHQ
- 20400 Exchange Street, Ashburn
- 20522 Falcons Landing Circle, Sterling
- 101 W. Washington Street, Middleburg
- 1008 North Glebe Road, Arlington
- 7500 Webb Drive, Gainesville
- 14419 Chantilly Crossing Lane, Chantilly
- 231 Maple Avenue, East, Vienna
- 9730 Liberia Ave, Manassas
- 525 Trimble Plaza, Leesburg
- 1312-B Chain Bridge Road, McLean
Maryland · 1 listed address
- 1807-A Rockville Pike, Rockville
Contact and registration details
- Legal name
- Northwest Financial Advisors LLC
- Headquarters
- 200 Spring Street, Suite 120, Herndon, VA 20170
- Website
- nwfllc.com
- Phone
- 703-810-1072
- SEC file
- 801-77994
- Structure
- Virginia LLC
- Fiscal year end
- December
Northwest Financial Advisors uses LPL Financial ($1.24B) as custodian for its separately managed accounts. Northwest Financial Advisors has custody of $29.9M in client assets for 45 clients.
- LPL FinancialLPL Financial LLC · Boston, MA · $1.24B100%
At year end, Northwest Financial Advisors’ separately managed accounts were mostly in funds (96%). Its reported 13F holdings for the quarter ended 30 June 2026 total $752M across 89 positions; the largest are J P Morgan Exchange Traded F (13.0%), Federated Hermes ETF Trust (10.1%) and J P Morgan Exchange Traded F (9.4%).
What the accounts hold
- Stocks2%
- Funds96%
- Cash2%
Reported 13F holdings
- $752M
- Reported 13F value
- 89
- Positions
- 74.0%
- In the 10 largest
- +1351.0%
- Value vs. prior quarter
- J P Morgan Exchange Traded F · Active Growth13.0%
- Federated Hermes ETF Trust · US Strategic Div10.1%
- J P Morgan Exchange Traded F · Active Bond ETF9.4%
- Lazard Active ETF TR · Intl Dynamic EQT7.8%
- AB Active ETFS Inc. · US LA Cap ST ETF7.3%
- J P Morgan Exchange Traded F · Active Value ETF6.0%
- Franklin Templeton ETF TR · High Yield Corp.6.0%
- American Centy ETF TR · US Sml CP Valu5.5%
- Natixis ETF Trust II · Natixis Loomis4.7%
- Capital Grp Fixed Incm ETF T · Core Plus Incm4.3%
Together, the ten largest are 74.0% of reported value.
How many clients does Northwest Financial Advisors have?
Northwest Financial Advisors has 1,915 clients and manages $1.24 billion for them, as of March 2026. They include 1,582 individual clients, 326 high-net-worth individuals and 4 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026
What services does Northwest Financial Advisors offer?
Northwest Financial Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Northwest Financial Advisors use?
Northwest Financial Advisors’ separately managed account assets are held at LPL Financial LLC (Boston, MA), with $1.24B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 March 2026
How many financial advisors does Northwest Financial Advisors have?
Northwest Financial Advisors has 17 investment adviser representatives registered with state securities authorities, out of 37 employees, and 31 perform investment advisory functions. 20 employees are registered representatives of a broker-dealer and 12 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Northwest Financial Advisors invest in?
At the end of its last fiscal year, Northwest Financial Advisors’ separately managed accounts held 96% registered funds (mutual funds, ETFs, BDCs), 2% exchange-traded equities and 2% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Northwest Financial Advisors?
Northwest Financial Advisors is owned through a holding company by Northwest Federal Credit Union. Its direct owner is NW Capital Management LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 30 March 2026
How does Northwest Financial Advisors get paid?
Northwest Financial Advisors is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Northwest Financial Advisors registered with the SEC?
Yes, Northwest Financial Advisors has been registered with the SEC as an investment adviser since 3 June 2013. Its CRD number is 166769 and its SEC file number is 801-77994.
Source: Form ADV Part 1A, Item 1, filed 30 March 2026; IAPD firm record
How do I contact Northwest Financial Advisors?
Northwest Financial Advisors’ main office is at 200 Spring Street, Suite 120, Herndon, VA 20170. Its phone number is 703-810-1072. Its website is nwfllc.com.