Top 10 financial advisor firms in New Mexico

18 SEC-registered financial advisor firms are headquartered in New Mexico, with $5.57B in combined regulatory assets under management. The largest by assets are John Moore & Associates ($1.03B), Zanetti Financial ($809M) and Westwind Capital ($796M).

18
Financial advisor firms: $5.57B
Their combined AUM: $185M
Median firm AUM: 5,322
Clients of the top 10

The 10 largest by assets

1
John Moore & Associates
RIA
$1.03B
Regulatory AUM
2
Zanetti Financial
RIA
$809M
Regulatory AUM
3
Westwind Capital
RIA
$796M
Regulatory AUM
4
Portfolio
RIA
$395M
0.85% to 1.50% a year
5
Bco Wealth Management
RIA
$360M
0.65% to 1.25% a year
6
City Different Holdings
RIA
$244M
Regulatory AUM
7
Madrid Wealth Management
RIA
$212M
0.40% to 1.00% a year
8
Sandia Wealth Management
RIA
$193M
Up to 1.00% a year
9
Cross State Financial Group
RIA
$188M
Regulatory AUM
10
Financial Partners
RIA
$182M
0.80% to 1.65% a year

Profiles of the top 10

No. 1 · RIA

John Moore & Associates

John Moore & Associates is an investment adviser based in Albuquerque, NM, registered with the SEC since 1998. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $1.03 billion, as filed on 1 April 2026.

Regulatory AUM: $1.03B
Clients: 729
Advisory staff: 9
Founded: 1997
Custodians: Raymond James
Headquarters: 8220 San Pedro DR Ne, Suite 310, Albuquerque, NM 87113
Phone: 505-881-5100
Website: johnmoore.com

No. 2 · RIA

Zanetti Financial

Zanetti Financial is an investment adviser based in Albuquerque, NM, registered with the SEC since 2021. It provides investment management. Its clients include individual clients and high-net-worth individuals. Its regulatory assets under management total $809 million, as filed on 6 April 2026.

Regulatory AUM: $809M
Clients: 1,481
Advisory staff: 2
Headquarters: 5130 San Francisco RD Ne, Suite A, Albuquerque, NM 87109
Phone: 505-250-3754
Website: zanettifinancial.com

No. 3 · RIA

Westwind Capital

Westwind Capital is an investment adviser based in Las Cruces, NM, registered with the SEC since 1993. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $796 million, as filed on 3 August 2026.

Regulatory AUM: $796M
Clients: 1,131
Advisory staff: 7
Founded: 1992
Custodians: Charles Schwab
Headquarters: 1800 S. Telshor, Las Cruces, NM 88011
Phone: 575-556-8500
Website: ww-capital.com

No. 4 · RIA

Portfolio

Portfolio is an investment adviser based in Albuquerque, NM, registered with the SEC since 2008. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and other investment advisers. Its regulatory assets under management total $395 million, as filed on 7 January 2026.

Portfolio charges 0.85%–1.50% a year for its Portfolio Private Client Wrap-Fee Program.

Regulatory AUM: $395M
Clients: 283
Advisory staff: 1
Founded: 2008
Fee schedule: 0.85% to 1.50% a year
Minimum account: $1,500,000
Custodians: Charles Schwab
Headquarters: 6100 Uptown BLVD Ne, Suite 540, Albuquerque, NM 87110
Phone: 505-884-3445
Website: portfoliollc.com

No. 5 · RIA

Bco Wealth Management

Bco Wealth Management is an investment adviser based in Carlsbad, NM, registered with the SEC since 2022. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $360 million, as filed on 17 July 2026.

Bco Wealth Management charges 0.65%–1.25% a year for its Portfolio Management Fees.

Regulatory AUM: $360M
Clients: 552
Advisory staff: 4
Fee schedule: 0.65% to 1.25% a year
Custodians: SEI Private Trust / SEI Investments Distribution
Headquarters: 412 N Canal St, Carlsbad, NM 88220
Phone: 575-887-2013

No. 6 · RIA

City Different Holdings

City Different Holdings is an investment adviser based in Santa Fe, NM, registered with the SEC since 2021. It provides investment management. Its clients include high-net-worth individuals, investment companies and pooled investment vehicles. Its regulatory assets under management total $244 million, as filed on 31 May 2026.

Regulatory AUM: $244M
Clients: 105
Advisory staff: 9
Custodians: Fidelity, Charles Schwab
Headquarters: 925 Paseo De Peralta, Santa Fe, NM 87501
Phone: 505-416-4550
Website: citydifferentinvestments.com

No. 7 · RIA

Madrid Wealth Management

Madrid Wealth Management is an investment adviser based in Albuquerque, NM, registered with the SEC since 2025. It provides financial planning and investment management. Its clients include high-net-worth individuals and individual clients. Its regulatory assets under management total $212 million, as filed on 13 July 2026.

Madrid Wealth Management charges 0.40%–1.00% a year for its Wealth Management Services.

Regulatory AUM: $212M
Clients: 128
Advisory staff: 4
Founded: 2024
Fee schedule: 0.40% to 1.00% a year
Custodians: Charles Schwab
Headquarters: 9400 Holly Ave Ne, BLDG 4, Albuquerque, NM 87122
Phone: 505-633-5332
Website: madridwm.com

No. 8 · RIA

Sandia Wealth Management

Sandia Wealth Management is an investment adviser based in Albuquerque, NM, registered with the SEC since 2021. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $193 million, as filed on 24 March 2026.

Sandia Wealth Management charges up to 1.00% a year for its Portfolio Management Services.

Regulatory AUM: $193M
Clients: 239
Advisory staff: 1
Fee schedule: Up to 1.00% a year
Minimum account: $100,000
Custodians: Raymond James
Headquarters: 9201 Montgomery Ne Suite 401, Albuquerque, NM 87111
Phone: 505-296-1100
Website: sandiawealth.com

No. 9 · RIA

Cross State Financial Group

Cross State Financial Group is an investment adviser based in Albuquerque, NM, registered with the SEC since 2020. It provides financial planning and investment management. Its clients include individual clients, high-net-worth individuals and charitable organizations. Its regulatory assets under management total $188 million, as filed on 24 April 2026.

Regulatory AUM: $188M
Clients: 406
Advisory staff: 10
Custodians: Charles Schwab
Headquarters: 6721 Academy RD. Ne, Suite B, Albuquerque, NM 87109
Phone: 800-621-6974
Website: crossstatefinancialgrandhaven.com

No. 10 · RIA

Financial Partners

Financial Partners is an investment adviser based in Santa Fe, NM, registered with the SEC since 2017. It provides financial planning and investment management. Its clients include high-net-worth individuals and individual clients. Its regulatory assets under management total $182 million, as filed on 31 March 2026.

Financial Partners charges 0.80%–1.65% a year for its Comprehensive Portfolio Management.

Regulatory AUM: $182M
Clients: 268
Advisory staff: 3
Fee schedule: 0.80% to 1.65% a year
Custodians: Charles Schwab
Headquarters: 613 Old Santa Fe Trail, Santa Fe, NM 87505
Phone: 505-795-7910

Questions about financial advisors in New Mexico

How many financial advisor firms are headquartered in New Mexico?

18 SEC-registered financial advisor firms report their principal office in New Mexico, managing $5.57B in regulatory assets between them. The other 7 advisers headquartered in the state are broker-dealers, other kinds of wealth firm, or fund and institutional managers.

Source: Form ADV Part 1A, Items 1.F, 5.D and 5.F

What is the largest financial advisor firm in New Mexico?

John Moore & Associates, with $1.03B in regulatory assets under management on its latest Form ADV. The next largest are Zanetti Financial ($809M) and Westwind Capital ($796M).

Source: Form ADV Part 1A, Item 5.F

How large is a typical financial advisor firm in New Mexico?

The median firm manages $185M in regulatory assets. That is the midpoint of the 18 firms headquartered in New Mexico.

Source: Form ADV Part 1A, Item 5.F

How much do financial advisors in New Mexico charge?

Of the 10 largest firms, 5 publish an asset-based fee schedule for their main service in their brochure. The highest rate in those schedules runs from 1.00% to 1.65% of assets, depending on the firm; each firm's fee is in its profile above.

Source: Form ADV Part 2A brochures, Item 5

How can I check a financial advisor's record in New Mexico?

Search the firm or the person on the SEC's Investment Adviser Public Disclosure site, adviserinfo.sec.gov, which shows registrations, Form ADV filings and any disclosures. Each firm profile in this directory links its SEC record.

Source: SEC Investment Adviser Public Disclosure

How is this list ordered?

By regulatory assets under management as filed on Form ADV, largest first. A firm is included when its principal office is in the state and most of its client assets belong to individuals and its type is RIA, which leaves out broker-dealers, wirehouses, RIA networks, digital advice, bank, insurance and family-office firms. A firm with only a branch office here is listed in its own headquarters state.

Source: Niva directory methodology

New Mexico has 18 financial advisor firms; see every adviser in the state →

The 10 largest by assets

Profiles of the top 10

Questions about financial advisors in New Mexico

Top financial advisor firms by city in New Mexico