John Moore & Associates provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers. Financial planning was provided to 729 clients last fiscal year.
John Moore & Associates reports 729 clients. They include 488 individual clients, 226 high-net-worth individuals and 8 charitable organizations. Of its assets, 80.6% ($829M across 2,323 accounts) are managed with discretion; $200M across 360 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 67% | 16% |
| High-net-worth individuals | 31% | 82% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | 1% | <1% |
| Corporations and other businesses | <1% | 1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 488 | $163M | 15.8% | $333K |
| High-net-worth individuals | 226 | $844M | 82.0% | $3.73M |
| Pension and profit-sharing plans | 2 | $5.8M | 0.6% | $2.9M |
| Charitable organizations | 8 | $2.74M | 0.3% | $343K |
| Corporations and other businesses | 5 | $13.9M | 1.4% | $2.78M |
| Total | 729 | $1.03B | 100% | $1.41M |
- Clients
- 488
- Regulatory AUM
- $163M
- AUM share
- 15.8%
- Avg. per client
- $333K
- Clients
- 226
- Regulatory AUM
- $844M
- AUM share
- 82.0%
- Avg. per client
- $3.73M
- Clients
- 2
- Regulatory AUM
- $5.8M
- AUM share
- 0.6%
- Avg. per client
- $2.9M
- Clients
- 8
- Regulatory AUM
- $2.74M
- AUM share
- 0.3%
- Avg. per client
- $343K
- Clients
- 5
- Regulatory AUM
- $13.9M
- AUM share
- 1.4%
- Avg. per client
- $2.78M
Total
- Clients
- 729
- Regulatory AUM
- $1.03B
- AUM share
- 100%
- Avg. per client
- $1.41M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 729
John Moore & Associates is paid through a percentage of assets under management and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure.
Cochran Trust Uad 8/3/15 owns 75% or more of John Moore & Associates. The leadership team of John Moore & Associates includes Chief Compliance Officer Jami Schwalm. It has 14 employees, 9 of them in advisory roles.
Leadership
- Jami SchwalmChief Compliance Officer
- Brian CochranTrustee
- Emily WilderTrustee
Investment adviser representatives
5 representatives listed in the SEC register as of 9 October 2026.
- Brian James Cochran
- Gary Andrew Ferguson
- Greg Alan Hartenbower
- Cole Vance Leonida
- John William Onesti
Staff
- 14 employees
- 9 in advisory functions
- 5 state-registered reps
- 2 insurance agents
- Owns 75% or more of John Moore & Associates Inc
Cochran Trust Uad 8/3/15
Control person · since January 2016
- Owns 50% to 75% of John Moore & Associates Inc
Brian Cochran
Control person · since August 2015
- Owns 50% to 75% of John Moore & Associates Inc
Emily Wilder
Control person · since August 2015
- Owns 5% to 10% of John Moore & Associates Inc
Leonida Family Trust - June 4, 2020
since October 2025
- Owns 50% to 75% of Leonida Family Trust - June 4, 2020
Cole Leonida
Control person · since June 2020
- Owns 50% to 75% of Leonida Family Trust - June 4, 2020
Lora Leonida
Control person · since June 2020
John Moore & Associates’ regulatory assets grew 1.6× from $653M (July 2021) to $1.03B (April 2026); clients rose from 608 to 729 and employees from 9 to 14.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| April 2026 | $1.03B | 729 | 14 | 2 |
| March 2025 | $970M | 731 | 13 | 2 |
| March 2024 | $758M | 678 | 12 | 2 |
| March 2023 | $723M | 662 | 12 | 2 |
| March 2022 | $785M | 634 | 12 | 2 |
| July 2021 | $653M | 608 | 9 | 2 |
Besides its headquarters, John Moore & Associates has 1 office, with 2 listed addresses in Arizona and New Mexico.
Arizona · 1 listed address
- 14500 N Northsight BLVD, Scottsdale
New Mexico · 1 listed address
- 8220 San Pedro DR Ne, Suite 310, AlbuquerqueHQ
Contact and registration details
- Legal name
- John Moore & Associates Inc
- Headquarters
- 8220 San Pedro DR Ne, Suite 310, Albuquerque, NM 87113
- Website
- johnmoore.com
- Phone
- 505-881-5100
- SEC file
- 801-55123
- Founded
- 1997
- Structure
- New Mexico corporation
- Fiscal year end
- December
John Moore & Associates uses Raymond James ($349M) as custodian for its separately managed accounts. John Moore & Associates does not have custody of client assets.
- Raymond JamesRaymond James & Associates · St. Petersburg, FL · $349M100%
At year end, John Moore & Associates’ separately managed accounts were mostly in stocks (81%) and bonds (11%).
What the accounts hold
- Stocks81%
- Exchange-traded equities46%
- Non-exchange-traded equities35%
- Bonds11%
- State and local bonds6%
- Investment grade corporate bonds3%
- U.S. government and agency bonds2%
- Cash8%
How many clients does John Moore & Associates have?
John Moore & Associates has 729 clients and manages $1.03 billion for them, as of April 2026. They include 488 individual clients, 226 high-net-worth individuals and 8 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 1 April 2026
What services does John Moore & Associates offer?
John Moore & Associates provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does John Moore & Associates use?
John Moore & Associates’ separately managed account assets are held at Raymond James & Associates (St. Petersburg, FL), with $349M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 1 April 2026
How many financial advisors does John Moore & Associates have?
John Moore & Associates has 5 investment adviser representatives registered with state securities authorities, out of 14 employees, and 9 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does John Moore & Associates invest in?
At the end of its last fiscal year, John Moore & Associates’ separately managed accounts held 46% exchange-traded equities, 35% non-exchange-traded equities, 8% cash and equivalents, 6% state and local bonds, 3% investment grade corporate bonds and 2% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns John Moore & Associates?
John Moore & Associates is owned through a trust by Cole and Lora Leonida. Its direct owners are Cochran Trust Uad 8/3/15 (75% or more), Brian Cochran (50% to 75%), Emily Wilder (50% to 75%) and Leonida Family Trust - June 4, 2020 (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 1 April 2026
How does John Moore & Associates get paid?
John Moore & Associates is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact John Moore & Associates?
John Moore & Associates’ main office is at 8220 San Pedro DR Ne, Suite 310, Albuquerque, NM 87113. Its phone number is 505-881-5100. Its website is johnmoore.com.