Top 3 financial advisor firms in Peoria

3 SEC-registered financial advisor firms are headquartered in Peoria, IL, with $5.75B in combined regulatory assets under management. The largest by assets are David Vaughan Investments ($5.33B), Guardian Wealth Management ($289M) and Johnston Investment Counsel ($125M).

3
Financial advisor firms: $5.75B
Their combined AUM: $289M
Median firm AUM: 1,520
Clients of the top 3

The 3 largest by assets

1
David Vaughan Investments
RIA
$5.33B
0.50% to 0.90%
2
Guardian Wealth Management
RIA
$289M
Regulatory AUM
3
Johnston Investment Counsel
RIA
$125M
Regulatory AUM

Profiles of the top 3

No. 1 · RIA

David Vaughan Investments

David Vaughan Investments is an investment adviser based in Peoria, IL, registered with the SEC since 1977. It provides financial planning and investment management. Its clients include high-net-worth individuals, banking or thrift institutions and charitable organizations. Its regulatory assets under management total $5.33 billion, as filed on 20 July 2026.

David Vaughan Investments charges 0.50%–0.90% for its Wealth Management Advisory Services. The brochure does not state whether the rate is annual.

Regulatory AUM: $5.33B
Clients: 1,240
Advisory staff: 48
Fee schedule: 0.50% to 0.90%
Custodians: Charles Schwab
Headquarters: 5823 N Forest Park Drive, Peoria, IL 61614-3559
Phone: 309-685-0033
Website: dviinc.com

No. 2 · RIA

Guardian Wealth Management

Guardian Wealth Management is an investment adviser based in Peoria, IL, registered with the SEC since 2018. It provides financial planning and investment management. Its clients include high-net-worth individuals, pension and profit-sharing plans, and corporations and other businesses. Its regulatory assets under management total $289 million, as filed on 19 May 2026.

Regulatory AUM: $289M
Clients: 190
Advisory staff: 4
Custodians: Charles Schwab, Principal Financial Services
Headquarters: 311 SW Water Street, Suite 210, Peoria, IL 61602
Phone: 309-692-1460
Website: gwmanagers.com

No. 3 · RIA

Johnston Investment Counsel

Johnston Investment Counsel is an investment adviser based in Peoria, IL, registered with the SEC since 2026. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $125 million, as filed on 29 September 2026.

Regulatory AUM: $125M
Clients: 90
Advisory staff: 1
Headquarters: 2714 N. Knoxville, Peoria, IL 61604
Phone: 309-674-3330

Questions about financial advisors in Peoria

How many financial advisor firms are headquartered in Peoria?

3 SEC-registered financial advisor firms report their principal office in Peoria, IL, managing $5.75B in regulatory assets between them.

Source: Form ADV Part 1A, Items 1.F, 5.D and 5.F

What is the largest financial advisor firm in Peoria?

David Vaughan Investments, with $5.33B in regulatory assets under management on its latest Form ADV. The next largest are Guardian Wealth Management ($289M) and Johnston Investment Counsel ($125M).

Source: Form ADV Part 1A, Item 5.F

How large is a typical financial advisor firm in Peoria?

The median firm manages $289M in regulatory assets. That is the midpoint of the 3 firms headquartered in Peoria.

Source: Form ADV Part 1A, Item 5.F

How can I check a financial advisor's record in Peoria?

Search the firm or the person on the SEC's Investment Adviser Public Disclosure site, adviserinfo.sec.gov, which shows registrations, Form ADV filings and any disclosures. Each firm profile in this directory links its SEC record.

Source: SEC Investment Adviser Public Disclosure

How is this list ordered?

By regulatory assets under management as filed on Form ADV, largest first. A firm is included when its principal office is in the city and most of its client assets belong to individuals and its type is RIA, which leaves out broker-dealers, wirehouses, RIA networks, digital advice, bank, insurance and family-office firms. A firm with only a branch office here is listed in its own headquarters city.

Source: Niva directory methodology

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