Johnston Investment Counsel provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting. Financial planning was provided to 51–100 clients last fiscal year.
Johnston Investment Counsel reports 90 clients. They include 58 individual clients, 30 high-net-worth individuals and 2 charitable organizations. Of its assets, 88.4% ($110M across 275 accounts) are managed with discretion; $14.5M across 30 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 64% | 16% |
| High-net-worth individuals | 33% | 80% |
| Charitable organizations | 2% | 4% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 58 | $19.7M | 15.8% | $340K |
| High-net-worth individuals | 30 | $99.9M | 80.0% | $3.33M |
| Charitable organizations | 2 | $5.33M | 4.3% | $2.67M |
| Total | 90 | $125M | 100% | $1.39M |
- Clients
- 58
- Regulatory AUM
- $19.7M
- AUM share
- 15.8%
- Avg. per client
- $340K
- Clients
- 30
- Regulatory AUM
- $99.9M
- AUM share
- 80.0%
- Avg. per client
- $3.33M
- Clients
- 2
- Regulatory AUM
- $5.33M
- AUM share
- 4.3%
- Avg. per client
- $2.67M
Total
- Clients
- 90
- Regulatory AUM
- $125M
- AUM share
- 100%
- Avg. per client
- $1.39M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Johnston Investment Counsel is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Comprehensive Financial Planning (project based)
- Project-based comprehensive financial planning has no pre-determined fee. An estimated fee, based on the services, complexity and estimated hours, is given before the engagement.
- Comprehensive Financial Planning (retainer based)
- Retainer-based comprehensive financial planning has a maximum annual fee of 0.40% on the first $1,000,000 of assets under advisement, stepping down to 0.05% over $10 million, with a $2,500 minimum.
It has 2 employees, 1 of them in advisory roles.
Leadership
Staff
- 2 employees
- 1 in advisory functions
- 1 state-registered rep
Besides its headquarters, Johnston Investment Counsel has 0 offices, with 1 listed address in Illinois.
Illinois · 1 listed address
- 2714 N. Knoxville, PeoriaHQ
Contact and registration details
- Legal name
- Johnston Investment Counsel, LTD.
- Headquarters
- 2714 N. Knoxville, Peoria, IL 61604
- Website
- Not reported
- Phone
- 309-674-3330
- SEC file
- 801-136986
- Structure
- Illinois corporation
- Fiscal year end
- December
Johnston Investment Counsel does not have custody of client assets.
At year end, Johnston Investment Counsel’s separately managed accounts were mostly in funds (80%) and stocks (15%).
What the accounts hold
- Stocks15%
- Funds80%
- Registered funds74%
- Pooled vehicles6%
- Bonds5%
- U.S. government and agency bonds4%
- State and local bonds1%
How many clients does Johnston Investment Counsel have?
Johnston Investment Counsel has 90 clients and manages $125 million for them, as of September 2026. They include 58 individual clients, 30 high-net-worth individuals and 2 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 29 September 2026
What services does Johnston Investment Counsel offer?
Johnston Investment Counsel provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How many financial advisors does Johnston Investment Counsel have?
Johnston Investment Counsel has 1 investment adviser representative registered with state securities authorities, out of 2 employees, and 1 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Johnston Investment Counsel invest in?
At the end of its last fiscal year, Johnston Investment Counsel’s separately managed accounts held 74% registered funds (mutual funds, ETFs, BDCs), 15% exchange-traded equities, 6% pooled vehicles (private funds and similar), 4% U.S. government and agency bonds and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
How does Johnston Investment Counsel get paid?
Johnston Investment Counsel is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Johnston Investment Counsel registered with the SEC?
Yes, Johnston Investment Counsel has been registered with the SEC as an investment adviser since 28 September 2026. Its CRD number is 109726 and its SEC file number is 801-136986.
Source: Form ADV Part 1A, Item 1, filed 29 September 2026; IAPD firm record
How do I contact Johnston Investment Counsel?
Johnston Investment Counsel’s main office is at 2714 N. Knoxville, Peoria, IL 61604. Its phone number is 309-674-3330.