Top 5 financial advisor firms in Rockford

5 SEC-registered financial advisor firms are headquartered in Rockford, IL, with $75.4B in combined regulatory assets under management. The largest by assets are Savant Capital ($55.6B), Choreo ($19.1B) and Bates Financial Advisors ($439M).

5
Financial advisor firms: $75.4B
Their combined AUM: $439M
Median firm AUM: 31,767
Clients of the top 5

The 5 largest by assets

1
Savant Capital
RIA
$55.6B
0.50% to 1.50% a year
2
Choreo
RIA
$19.1B
Up to 1.50% a year
3
Bates Financial Advisors
RIA
$439M
0.25% to 1.00% a year
4
Midwest Financial Associates
RIA
$124M
0.65% to 0.90% a year
5
Pathfinder Wealth Management
RIA
$121M
Regulatory AUM

Profiles of the top 5

No. 1 · RIA

Savant Capital

Savant Capital is an investment adviser based in Rockford, IL, registered with the SEC since 1993. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and other investment advisers. Its regulatory assets under management total $55.6 billion, as filed on 30 July 2026.

Savant Capital charges 0.50%–1.50% a year for its Comprehensive Wealth Management.

Regulatory AUM: $55.6B
Clients: 24,034
Advisory staff: 238
Fee schedule: 0.50% to 1.50% a year
Minimum account: $300,000
Custodians: Charles Schwab, Fidelity
Headquarters: 190 Buckley Drive, Rockford, IL 61107
Phone: 815-227-0300
Website: savantwealth.com

No. 2 · RIA

Choreo

Choreo is an investment adviser based in Rockford, IL, registered with the SEC since 2011. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $19.1 billion, as filed on 30 September 2026.

Choreo charges up to 1.50% a year for its Investment Advisory Services.

Regulatory AUM: $19.1B
Clients: 6,891
Advisory staff: 97
Fee schedule: Up to 1.50% a year
Custodians: Charles Schwab, Fidelity
Headquarters: 6735 Vistagreen Way, Suite 110, Rockford, IL 61107
Phone: 888-312-2467
Website: choreoadvisors.com

No. 3 · RIA

Bates Financial Advisors

Bates Financial Advisors is an investment adviser based in Rockford, IL, registered with the SEC since 2011. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $439 million, as filed on 25 June 2026.

Bates Financial Advisors charges 0.25%–1.00% a year for its Investment portfolio management services.

Regulatory AUM: $439M
Clients: 399
Advisory staff: 5
Founded: 1984
Fee schedule: 0.25% to 1.00% a year
Custodians: Fidelity, Altruist
Headquarters: 8437 Northern Ave, Rockford, IL 61107
Phone: 815-332-4020
Website: batesfinancialadvisors.com

No. 4 · RIA

Midwest Financial Associates

Midwest Financial Associates is an investment adviser based in Rockford, IL, registered with the SEC since 2026. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $124 million, as filed on 7 July 2026.

Midwest Financial Associates charges 0.65%–0.90% a year for its Portfolio management services.

Regulatory AUM: $124M
Clients: 301
Advisory staff: 1
Fee schedule: 0.65% to 0.90% a year
Custodians: Charles Schwab
Headquarters: 4615 E State Street, Suite 102, Rockford, IL 61108
Phone: 779-210-2930

No. 5 · RIA

Pathfinder Wealth Management

Pathfinder Wealth Management is an investment adviser based in Rockford, IL, registered with the SEC since 2026. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $121 million, as filed on 13 March 2026.

Regulatory AUM: $121M
Clients: 142
Advisory staff: 3
Custodians: Charles Schwab
Headquarters: 6981 Redansa DR, Rockford, IL 61108
Phone: 815-399-9806
Website: pathfinderadvisory.com

Questions about financial advisors in Rockford

How many financial advisor firms are headquartered in Rockford?

5 SEC-registered financial advisor firms report their principal office in Rockford, IL, managing $75.4B in regulatory assets between them.

Source: Form ADV Part 1A, Items 1.F, 5.D and 5.F

What is the largest financial advisor firm in Rockford?

Savant Capital, with $55.6B in regulatory assets under management on its latest Form ADV. The next largest are Choreo ($19.1B) and Bates Financial Advisors ($439M).

Source: Form ADV Part 1A, Item 5.F

How large is a typical financial advisor firm in Rockford?

The median firm manages $439M in regulatory assets. That is the midpoint of the 5 firms headquartered in Rockford.

Source: Form ADV Part 1A, Item 5.F

How much do financial advisors in Rockford charge?

Of the 5 largest firms, 4 publish an asset-based fee schedule for their main service in their brochure. The highest rate in those schedules runs from 0.90% to 1.50% of assets, depending on the firm; each firm's fee is in its profile above.

Source: Form ADV Part 2A brochures, Item 5

How can I check a financial advisor's record in Rockford?

Search the firm or the person on the SEC's Investment Adviser Public Disclosure site, adviserinfo.sec.gov, which shows registrations, Form ADV filings and any disclosures. Each firm profile in this directory links its SEC record.

Source: SEC Investment Adviser Public Disclosure

How is this list ordered?

By regulatory assets under management as filed on Form ADV, largest first. A firm is included when its principal office is in the city and most of its client assets belong to individuals and its type is RIA, which leaves out broker-dealers, wirehouses, RIA networks, digital advice, bank, insurance and family-office firms. A firm with only a branch office here is listed in its own headquarters city.

Source: Niva directory methodology

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