Top 7 financial advisor firms in Champaign

7 SEC-registered financial advisor firms are headquartered in Champaign, IL, with $5.04B in combined regulatory assets under management. The largest by assets are Cozad Asset Management ($2.62B), Ruedi Wealth Management ($498M) and Sterling Wealth Management ($495M).

7
Financial advisor firms: $5.04B
Their combined AUM: $492M
Median firm AUM: 4,848
Clients of the top 7

The 7 largest by assets

1
Cozad Asset Management
RIA
$2.62B
Up to 1.70% a year
2
Ruedi Wealth Management
RIA
$498M
0.25% to 1.00% a year
3
Sterling Wealth Management
RIA
$495M
0.50% to 1.00% a year
4
Central Illinois Group
RIA
$492M
0.50% to 1.25%
5
Lester Financial Group
RIA
$399M
Up to 2.00% a year
6
Holder Wealth Management
RIA
$284M
0.75% to 1.00% a year
7
Tenet Wealth Partners
RIA
$247M
Up to 1.60% a year

Profiles of the top 7

No. 1 · RIA

Cozad Asset Management

Cozad Asset Management is an investment adviser based in Champaign, IL, registered with the SEC since 1982. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $2.62 billion, as filed on 27 March 2026.

Cozad Asset Management charges up to 1.70% a year for its Continuous asset management services.

Regulatory AUM: $2.62B
Clients: 2,178
Advisory staff: 20
Founded: 1972
Fee schedule: Up to 1.70% a year
Custodians: Pershing
Headquarters: 2501 Galen Drive, Champaign, IL 61821-7005
Phone: 217-356-8363
Website: cozadasset.com

No. 2 · RIA

Ruedi Wealth Management

Ruedi Wealth Management is an investment adviser based in Champaign, IL, registered with the SEC since 2014. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $498 million, as filed on 17 September 2026.

Ruedi Wealth Management charges 0.25%–1.00% a year for its Investment Advisory Services.

Regulatory AUM: $498M
Clients: 469
Advisory staff: 5
Founded: 2014
Fee schedule: 0.25% to 1.00% a year
Minimum account: $1,000,000
Custodians: Charles Schwab
Headquarters: 2502 Galen Drive, Suite 102, Champaign, IL 61821
Phone: 217-356-1400
Website: ruediwealth.com

No. 3 · RIA

Sterling Wealth Management

Sterling Wealth Management is an investment adviser based in Champaign, IL, registered with the SEC since 2018. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $495 million, as filed on 26 March 2026.

Sterling Wealth Management charges 0.50%–1.00% a year for its Wealth Management Services.

Regulatory AUM: $495M
Clients: 240
Advisory staff: 7
Founded: 2004
Fee schedule: 0.50% to 1.00% a year
Custodians: Charles Schwab
Headquarters: 301 N. Neil Street, Suite 203, Champaign, IL 61820
Phone: 217-398-1900
Website: sterlingwealthmanagement.com

No. 4 · RIA

Central Illinois Group

Central Illinois Group is an investment adviser based in Champaign, IL, registered with the SEC since 2026. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $492 million, as filed on 11 September 2026.

Central Illinois Group charges up to 1.25% for its Investment Management Services. The brochure does not state whether the rate is annual.

Regulatory AUM: $492M
Clients: 433
Advisory staff: 6
Fee schedule: 0.50% to 1.25%
Headquarters: 2911 Crossing Court, Suite 102, Champaign, IL 61822
Phone: 217-351-8755
Website: lifewisewealth.com

No. 5 · RIA

Lester Financial Group

Lester Financial Group is an investment adviser based in Champaign, IL, registered with the SEC since 2022. It provides financial planning and investment management. Its clients include individual clients and high-net-worth individuals. Its regulatory assets under management total $399 million, as filed on 27 February 2026.

Lester Financial Group charges up to 2.00% a year for its Asset Management.

Regulatory AUM: $399M
Clients: 784
Advisory staff: 4
Fee schedule: Up to 2.00% a year
Custodians: Fidelity
Headquarters: 301 N. Neil St., Suite 400, Champaign, IL 61820
Phone: 217-356-6533
Website: lesterfinancialgroup.com

No. 6 · RIA

Holder Wealth Management

Holder Wealth Management is an investment adviser based in Champaign, IL, registered with the SEC since 2018. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $284 million, as filed on 27 March 2026.

Holder Wealth Management charges 0.75%–1.00% a year for its Asset-Based Fee Schedule.

Regulatory AUM: $284M
Clients: 302
Advisory staff: 3
Founded: 2014
Fee schedule: 0.75% to 1.00% a year
Custodians: Charles Schwab
Headquarters: 2504 Galen Drive, Suite 105, Champaign, IL 61821
Phone: 217-398-4015
Website: holderwealthmgt.com

No. 7 · RIA

Tenet Wealth Partners

Tenet Wealth Partners is an investment adviser based in Champaign, IL, registered with the SEC since 2026. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $247 million, as filed on 26 August 2026.

Tenet Wealth Partners charges up to 1.60% a year for its Investment Management Services.

Regulatory AUM: $247M
Clients: 442
Advisory staff: 3
Fee schedule: Up to 1.60% a year
Custodians: Pershing
Headquarters: 301 N Neil Street, Suite 303, Champaign, IL 61820
Phone: 217-281-4250
Website: tenetwealthpartners.com

Questions about financial advisors in Champaign

How many financial advisor firms are headquartered in Champaign?

7 SEC-registered financial advisor firms report their principal office in Champaign, IL, managing $5.04B in regulatory assets between them.

Source: Form ADV Part 1A, Items 1.F, 5.D and 5.F

What is the largest financial advisor firm in Champaign?

Cozad Asset Management, with $2.62B in regulatory assets under management on its latest Form ADV. The next largest are Ruedi Wealth Management ($498M) and Sterling Wealth Management ($495M).

Source: Form ADV Part 1A, Item 5.F

How large is a typical financial advisor firm in Champaign?

The median firm manages $492M in regulatory assets. That is the midpoint of the 7 firms headquartered in Champaign.

Source: Form ADV Part 1A, Item 5.F

How much do financial advisors in Champaign charge?

Of the 7 largest firms, 7 publish an asset-based fee schedule for their main service in their brochure. The highest rate in those schedules runs from 1.00% to 2.00% of assets, depending on the firm; each firm's fee is in its profile above.

Source: Form ADV Part 2A brochures, Item 5

How can I check a financial advisor's record in Champaign?

Search the firm or the person on the SEC's Investment Adviser Public Disclosure site, adviserinfo.sec.gov, which shows registrations, Form ADV filings and any disclosures. Each firm profile in this directory links its SEC record.

Source: SEC Investment Adviser Public Disclosure

How is this list ordered?

By regulatory assets under management as filed on Form ADV, largest first. A firm is included when its principal office is in the city and most of its client assets belong to individuals and its type is RIA, which leaves out broker-dealers, wirehouses, RIA networks, digital advice, bank, insurance and family-office firms. A firm with only a branch office here is listed in its own headquarters city.

Source: Niva directory methodology

Champaign has 7 financial advisor firms; see every adviser in the city →