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Top 4 financial advisor firms in Pensacola

4 SEC-registered financial advisor firms are headquartered in Pensacola, FL, with $912M in combined regulatory assets under management. The largest by assets are Saltmarsh Financial Advisors ($357M), Kingsman Wealth Management ($235M) and Armada Advisors ($190M).

4
Financial advisor firms
$912M
Their combined AUM
$213M
Median firm AUM
1,109
Clients of the top 4

The 4 largest by assets

  1. 1
    Saltmarsh Financial Advisors

    RIA

    $357M

  2. 2
    Kingsman Wealth Management

    RIA

    $235M

  3. 3
    Armada Advisors

    RIA

    $190M

  4. 4
    Safe Harbor Fiduciary

    RIA

    $130M

Profiles of the top 4

No. 1 · RIA

Saltmarsh Financial Advisors

Saltmarsh Financial Advisors is an investment adviser based in Pensacola, FL, registered with the SEC since 2017. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $357 million, as filed on 19 March 2026.

Saltmarsh Financial Advisors charges 0.95%–1.50% a year for its Managed Account Fee Schedule.

Regulatory AUM
$357M
Clients
224
Advisory staff
6
Founded
1995
Fee schedule
0.95% to 1.50% a year
Minimum account
$500,000
Custodians
Charles Schwab
Headquarters
900 N 12th Avenue, Pensacola, FL 32501-3305
Phone
850-435-8300
Website
saltmarshfa.com

No. 2 · RIA

Kingsman Wealth Management

Kingsman Wealth Management is an investment adviser based in Pensacola, FL, registered with the SEC since 2024. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $235 million, as filed on 6 March 2026.

Kingsman Wealth Management charges up to 2.00% a year for its Asset Management.

Regulatory AUM
$235M
Clients
216
Advisory staff
2
Founded
2022
Fee schedule
Up to 2.00% a year
Minimum account
$1,000,000
Custodians
Charles Schwab
Headquarters
320 W Goverment Street, Pensacola, FL 32502
Phone
850-565-3780
Website
kingsmanwealthmanagement.com

No. 3 · RIA

Armada Advisors

Armada Advisors is an investment adviser based in Pensacola, FL, registered with the SEC since 2021. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and other clients. Its regulatory assets under management total $190 million, as filed on 9 July 2026.

Regulatory AUM
$190M
Clients
323
Advisory staff
2
Headquarters
1800 N E Street, Pensacola, FL 32501
Phone
850-497-6167
Website
armadaadvisors.com

No. 4 · RIA

Safe Harbor Fiduciary

Safe Harbor Fiduciary is an investment adviser based in Pensacola, FL, registered with the SEC since 2021. It provides financial planning and investment management. Its clients include high-net-worth individuals and individual clients. Its regulatory assets under management total $130 million, as filed on 29 March 2026.

Safe Harbor Fiduciary charges 1.25%–2.00% a year for its Asset Management.

Regulatory AUM
$130M
Clients
346
Advisory staff
3
Fee schedule
1.25% to 2.00% a year
Custodians
Charles Schwab
Headquarters
700 South Palafox Street, Suite 300, Pensacola, FL 32502
Phone
850-435-4844
Website
safeharborfiduciary.com

Questions about financial advisors in Pensacola

How many financial advisor firms are headquartered in Pensacola?

4 SEC-registered financial advisor firms report their principal office in Pensacola, FL, managing $912M in regulatory assets between them. The other 1 adviser headquartered in the city are broker-dealers, other kinds of wealth firm, or fund and institutional managers.

Source: Form ADV Part 1A, Items 1.F, 5.D and 5.F

What is the largest financial advisor firm in Pensacola?

Saltmarsh Financial Advisors, with $357M in regulatory assets under management on its latest Form ADV. The next largest are Kingsman Wealth Management ($235M) and Armada Advisors ($190M).

Source: Form ADV Part 1A, Item 5.F

How large is a typical financial advisor firm in Pensacola?

The median firm manages $213M in regulatory assets. That is the midpoint of the 4 firms headquartered in Pensacola.

Source: Form ADV Part 1A, Item 5.F

How much do financial advisors in Pensacola charge?

Of the 4 largest firms, 3 publish an asset-based fee schedule for their main service in their brochure. The highest rate in those schedules runs from 1.50% to 2.00% of assets, depending on the firm; each firm's fee is in its profile above.

Source: Form ADV Part 2A brochures, Item 5

How can I check a financial advisor's record in Pensacola?

Search the firm or the person on the SEC's Investment Adviser Public Disclosure site, adviserinfo.sec.gov, which shows registrations, Form ADV filings and any disclosures. Each firm profile in this directory links its SEC record.

Source: SEC Investment Adviser Public Disclosure

How is this list ordered?

By regulatory assets under management as filed on Form ADV, largest first. A firm is included when its principal office is in the city and most of its client assets belong to individuals and its type is RIA, which leaves out broker-dealers, wirehouses, RIA networks, digital advice, bank, insurance and family-office firms. A firm with only a branch office here is listed in its own headquarters city.

Source: Niva directory methodology

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