Saltmarsh Financial Advisors provides financial planning, portfolio management for individuals and small businesses, education planning, estate planning, insurance, and tax planning. Financial planning was provided to 1–10 clients last fiscal year.
Saltmarsh Financial Advisors reports 224 clients. They include 133 individual clients, 86 high-net-worth individuals, and 4 corporations and other businesses. Of its assets, 100.0% ($357M across 527 accounts) are managed with discretion. It advised 1 client without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 59% | 20% |
| High-net-worth individuals | 38% | 78% |
| Pension and profit-sharing plans | <1% | <1% |
| Corporations and other businesses | 2% | 2% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 133 | $71.5M | 20.1% | $538K |
| High-net-worth individuals | 86 | $278M | 78.0% | $3.24M |
| Pension and profit-sharing plans | Fewer than 5 | $1.27M | 0.4% | $1.27M |
| Corporations and other businesses | Fewer than 5 | $5.45M | 1.5% | $1.36M |
| Total | 224 | $357M | 100% | — |
- Clients
- 133
- Regulatory AUM
- $71.5M
- AUM share
- 20.1%
- Avg. per client
- $538K
- Clients
- 86
- Regulatory AUM
- $278M
- AUM share
- 78.0%
- Avg. per client
- $3.24M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.27M
- AUM share
- 0.4%
- Avg. per client
- $1.27M
- Clients
- Fewer than 5
- Regulatory AUM
- $5.45M
- AUM share
- 1.5%
- Avg. per client
- $1.36M
Total
- Clients
- 224
- Regulatory AUM
- $357M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 1
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Saltmarsh Financial Advisors charges 0.95%–1.50% a year for its Managed Account Fee Schedule. The fee is billed in advance, is negotiable and requires an account of at least $500,000. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Comprehensive financial planning
- Comprehensive financial plans are projected as a fixed fee that typically starts at $5,000; the planning time is billed at a rate not to exceed $450 per hour.
- Hourly consultations
- Hourly consultations are billed at a rate not to exceed $450 per hour, and clerical fees will not exceed $250 per hour.
Saltmarsh Wealth Advisors Holdco LLC owns 75% or more of Saltmarsh Financial Advisors and is in turn owned by Ascend Partner Services LLC (75% or more). Benjamin Bell is CEO; the leadership team includes Chief Financial Officer David Fulcher and Chief Compliance Officer George Peaden. It has 6 employees.
Staff
- 6 employees
- 6 in advisory functions
- 6 state-registered reps
- 2 insurance agents
- Owns 75% or more of Saltmarsh Financial Advisors, LLC
Saltmarsh Wealth Advisors Holdco LLC
Control person · since June 2025
- Owns 75% or more of Saltmarsh Wealth Advisors Holdco LLC
Ascend Partner Services LLC
Control person · since June 2025
- Owns 75% or more of Ascend Partner Services LLC
Ascend Partners Intermediate LLC
Control person · since December 2022
- Owns 75% or more of Ascend Partners Intermediate LLC
Ascend Partners Parent LLC
Control person · since December 2022
- Owns 75% or more of Ascend Partners Parent LLC
Ascend Partners Topco LP
Control person · since December 2022
- Owns 75% or more of Ascend Partners Topco LP
Alpine Ascend Splitter LP
Control person · since December 2022
- Owns 50% to 75% of Alpine Ascend Splitter LP
Alpine Ascend Blocker LLC
Control person · since December 2022
- Owns 75% or more of Alpine Ascend Blocker LLC
Alpine Investors IX-A, LP
Control person · since December 2022
- Owns 25% to 50% of Alpine Ascend Splitter LP
Alpine Investors IX, LP
Control person · since December 2022
Alpine General Partner IX, LLC
General partner · Control person · since December 2022
Ascend Partners Topco GP, LLC
General partner · Control person · since December 2022
Saltmarsh Financial Advisors’ regulatory assets grew 1.6× from $229M (March 2021) to $357M (March 2026); clients were 224 in both filings and employees rose from 5 to 6.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $357M | 224 | 6 | 2 |
| Mar 2025March 2025 | $318M | 234 | 7 | 2 |
| Jul 2024July 2024 | $279M | 221 | 6 | 2 |
| Mar 2023March 2023 | $247M | 234 | 6 | 2 |
| Apr 2022April 2022 | $244M | 215 | 6 | 2 |
| Mar 2021March 2021 | $229M | 234 | 5 | 2 |
Besides its headquarters, Saltmarsh Financial Advisors has 1 office, with 2 listed addresses in 1 state.
Florida · 2 listed addresses
- 900 N 12th Avenue, PensacolaHQ
- 201 N. Franklin Street, Suite 1625, Tampa
Contact and registration details
- Legal name
- Saltmarsh Financial Advisors, LLC
- Headquarters
- 900 N 12th Avenue, Pensacola, FL 32501-3305
- Website
- saltmarshfa.com
- Phone
- 850-435-8300
- @saltmarshfa
- SEC file
- 801-110278
- Founded
- 1995
- Structure
- Florida LLC
- Fiscal year end
- December
Saltmarsh Financial Advisors’ named custodian for separately managed accounts is Charles Schwab ($354M). Saltmarsh Financial Advisors does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $354M100%
At year end, Saltmarsh Financial Advisors’ separately managed accounts were mostly in funds (80%) and cash (11%).
What the accounts hold
- Stocks4%
- Funds80%
- Bonds5%
- Cash11%
How many clients does Saltmarsh Financial Advisors have?
Saltmarsh Financial Advisors has 224 clients and manages $357 million for them, as of March 2026. They include 133 individual clients, 86 high-net-worth individuals, and 4 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 19 March 2026
What services does Saltmarsh Financial Advisors offer?
Saltmarsh Financial Advisors provides financial planning, portfolio management for individuals and small businesses, education planning, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Saltmarsh Financial Advisors charge?
Saltmarsh Financial Advisors charges 0.95%–1.50% a year for its Managed Account Fee Schedule. The fee is billed in advance, is negotiable and requires an account of at least $500,000.
Source: SALTMARSH FINANCIAL ADVISORS FIRM DISCLOSURE BROCHURE, filed 19 March 2026
Which custodians does Saltmarsh Financial Advisors use?
Saltmarsh Financial Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $354M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 19 March 2026
How many financial advisors does Saltmarsh Financial Advisors have?
Saltmarsh Financial Advisors has 6 investment adviser representatives registered with state securities authorities, out of 6 employees, and 6 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Saltmarsh Financial Advisors invest in?
At the end of its last fiscal year, Saltmarsh Financial Advisors’ separately managed accounts held 80% registered funds (mutual funds, ETFs, BDCs), 11% cash and equivalents, 5% U.S. government and agency bonds and 4% exchange-traded equities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Saltmarsh Financial Advisors have a minimum investment?
Yes, Saltmarsh Financial Advisors’ minimum account size for its Managed Account Fee Schedule is $500K.
Source: SALTMARSH FINANCIAL ADVISORS FIRM DISCLOSURE BROCHURE, filed 19 March 2026
Who owns Saltmarsh Financial Advisors?
Saltmarsh Financial Advisors is owned through a chain of holding companies by Alpine Investors IX, LP and Alpine Investors IX-A, LP. Its direct owner is Saltmarsh Wealth Advisors Holdco LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 19 March 2026
How does Saltmarsh Financial Advisors get paid?
Saltmarsh Financial Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Saltmarsh Financial Advisors?
Saltmarsh Financial Advisors’ main office is at 900 N 12th Avenue, Pensacola, FL 32501-3305. Its phone number is 850-435-8300. Its website is saltmarshfa.com.