Clients
Vident Advisory serves 1,492 clients, 720 of them high-net-worth individuals. The average client has about $15 million with the firm, and high-net-worth clients hold 14% of its $22 billion in assets.
- High-net-worth individuals720 clients14%
- Investment companies87 clients57%
- Pooled investment vehicles22 clients22%
- Charitable organizations64 clients6%
- OtherIndividuals, Corporations and other businesses2%
Show client breakdownHide client breakdown
| Client type | Clients | Regulatory AUM | Share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 588 | $412,379,410 | 1.9% | $701K |
| High-net-worth individuals | 720 | $3,085,038,081 | 14.0% | $4.28M |
| Investment companies | 87 | $12,486,436,682 | 56.7% | $143.5M |
| Pooled investment vehicles | 22 | $4,777,164,909 | 21.7% | $217.1M |
| Charitable organizations | 64 | $1,214,640,970 | 5.5% | $19.0M |
| Corporations and other businesses | 11 | $47,910,543 | 0.2% | $4.36M |
| Total | 1,492 | $22,023,570,595 | 100% | $14.8M |
- Clients
- 588
- Regulatory AUM
- $412,379,410
- Share
- 1.9%
- Avg. per client
- $701K
- Clients
- 720
- Regulatory AUM
- $3,085,038,081
- Share
- 14.0%
- Avg. per client
- $4.28M
- Clients
- 87
- Regulatory AUM
- $12,486,436,682
- Share
- 56.7%
- Avg. per client
- $143.5M
- Clients
- 22
- Regulatory AUM
- $4,777,164,909
- Share
- 21.7%
- Avg. per client
- $217.1M
- Clients
- 64
- Regulatory AUM
- $1,214,640,970
- Share
- 5.5%
- Avg. per client
- $19.0M
- Clients
- 11
- Regulatory AUM
- $47,910,543
- Share
- 0.2%
- Avg. per client
- $4.36M
Total
- Clients
- 1,492
- Regulatory AUM
- $22,023,570,595
- Share
- 100%
- Avg. per client
- $14.8M
What it does
Vident Advisory provides portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for pooled vehicles and portfolio management for institutions. It is paid through a percentage of assets, fixed fees and other arrangements.
Vident Advisory advises no private funds.
94.8% of assets ($20.88B across 1,953 accounts) are managed with discretion; $1.15B across 9 accounts are not. 1% of clients are outside the U.S., and 0 clients received advice without assets under management last fiscal year.
What the accounts hold
- Stocks66%
- Funds14%
- Bonds17%
- State and local bonds9%
- U.S. government and agency bonds4%
- Investment grade corporate bonds4%
- Cash3%
Custodians
Vident Advisory’s client accounts are held mainly at Fidelity, with 19% of managed assets. Vident Advisory does not have custody of client assets.
- FidelityNational Financial Services LLC · Boston, MA · $4.09B19%
- All other custodians$17.93B81%
Ownership and leadership
Vident Capital Holdings, LLC owns 75% or more of Vident Advisory, and Vince Birley is its CEO.
- Owns 75% or more of Vident Advisory, LLC
Vident Capital Holdings, LLC
Control person · since July 2023
- Owns 75% or more of Vident Capital Holdings, LLC
MM Vam, LLC
Control person · since July 2023
- Owns 75% or more of MM Vam, LLC
Casey Crawford
Control person · since July 2023
Leadership
- Vince BirleyChief Executive Officer
- Amrita NandakumarPresident
- Deborah KimeryChief Operating Officer and Chief Financial Officer
- Erik OlsenChief Compliance Officer
Staff
- 38 employees
- 9 in advisory functions
- 6 state-registered reps
- 5 broker-dealer reps
Reported holdings
Vident Advisory’s reported 13F holdings total $13.86B across 1,919 positions, and the ten largest make up 20.5% of it.
- $13.86B
- Reported 13F value
- 1,919
- Positions
- 20.5%
- In the 10 largest
- +17.9%
- Value vs. prior quarter
- Nvidia Corporation3.1%
- Palo Alto Networks Inc.2.2%
- Alphabet Inc. · Cap Stk CL A2.2%
- Microsoft Corp.2.1%
- Amazon Com Inc.2.0%
- Crowdstrike Hldgs Inc. · CL A2.0%
- Apple Inc.2.0%
- Micron Technology Inc.1.7%
- Cisco Sys Inc.1.6%
- Taiwan Semiconductor Manufac · Sponsored ADS1.6%
Together, the ten largest are 20.5% of reported value.
A 13F covers only exchange-traded long positions the firm holds with discretion, so this $13.86B is not its $22.02B in regulatory assets and does not represent any individual client's portfolio.
Fees
Vident Advisory is paid through a percentage of assets under management, fixed fees (other than subscription fees) and other.
Vident Advisory’s fee rates are not included in this profile. Find its brochure on the SEC’s site.
Offices and registrations
Besides its headquarters, Vident Advisory has 6 offices (6 private residences, listed without an address), with 1 listed address in 1 state.
Georgia · 1 listed address
- 1125 Sanctuary Pkwy, Suite 515, AlpharettaHQ
Registration details
- Legal name
- Vident Advisory, LLC
- Headquarters
- 1125 Sanctuary Pkwy, Suite 515, Alpharetta, GA 30009
- Phone
- 404-267-1501
- Website
- Not reported
- SEC file
- 801-114538
- Structure
- Delaware LLC
- Fiscal year end
- December
This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov
Common questions
How many clients does Vident Advisory have?
Vident Advisory has 1,492 clients and manages $22 billion for them, as of March 2026. They include 720 high-net-worth individuals, 588 other individuals and 87 investment companies.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026
What services does Vident Advisory offer?
Vident Advisory provides portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for pooled vehicles and portfolio management for institutions.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Vident Advisory use?
Vident Advisory’s separately managed account assets are held at National Financial Services LLC (Boston, MA), with $4,093,521,534. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026
How many financial advisors does Vident Advisory have?
Vident Advisory has 6 investment adviser representatives registered with state securities authorities, out of 38 employees, and 9 perform investment advisory functions. 5 are registered representatives of a broker-dealer and 0 are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Vident Advisory invest in?
At the end of its last fiscal year, Vident Advisory’s separately managed accounts held 66% exchange-traded equities, 14% registered funds (mutual funds, ETFs, BDCs), 9% state and local bonds, 4% U.S. government and agency bonds, 4% investment grade corporate bonds and 3% cash and equivalents. It advises no private funds of its own.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Vident Advisory?
Vident Advisory is owned through a chain of holding companies by Casey Crawford. Its direct owner is Vident Capital Holdings, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026
How does Vident Advisory get paid?
Vident Advisory is paid through a percentage of assets under management, fixed fees and other arrangements. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file