VIA IV Investments provides portfolio management for individuals and small businesses.
VIA IV Investments reports 532 clients. They include 461 individual clients and 71 high-net-worth individuals. Of its assets, 100.0% ($222M across 532 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 87% | 42% |
| High-net-worth individuals | 13% | 58% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 461 | $94.1M | 42.4% | $204K |
| High-net-worth individuals | 71 | $128M | 57.6% | $1.8M |
| Total | 532 | $222M | 100% | $417K |
- Clients
- 461
- Regulatory AUM
- $94.1M
- AUM share
- 42.4%
- Avg. per client
- $204K
- Clients
- 71
- Regulatory AUM
- $128M
- AUM share
- 57.6%
- Avg. per client
- $1.8M
Total
- Clients
- 532
- Regulatory AUM
- $222M
- AUM share
- 100%
- Avg. per client
- $417K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
VIA IV Investments is paid through a percentage of assets under management, performance-based fees and other compensation. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure.
Jeffrey Holland owns 50% to 75% of VIA IV Investments. The leadership team of VIA IV Investments includes Chief Compliance Officer Jeffrey Holland. It has 4 employees.
Leadership
Jeffrey HollandMember; Chief Compliance Officer (2016)
Jeffrey CoynerMember
Investment adviser representatives
4 representatives listed in the SEC register as of 9 October 2026.
Staff
- 4 employees
- 4 in advisory functions
- 4 state-registered reps
- 1 insurance agent
- Owns 50% to 75% of Via IV Investments, LLC
Jeffrey Holland
Control person · since July 2002
- Owns 50% to 75% of Via IV Investments, LLC
Jeffrey Coyner
Control person · since January 2016
VIA IV Investments’ regulatory assets grew 1.8× from $127M (January 2021) to $222M (March 2026); clients rose from 219 to 532 and employees were 4 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $222M | 532 | 4 | 1 |
| February 2025 | $190M | 531 | 4 | 1 |
| February 2024 | $191M | 557 | 4 | 1 |
| February 2023 | $189M | 564 | 4 | 1 |
| February 2022 | $169M | 348 | 4 | 1 |
| January 2021 | $127M | 219 | 4 | 1 |
Besides its headquarters, VIA IV Investments has 0 offices, with 1 listed address in Illinois.
Illinois · 1 listed address
- 1333 Burr Ridge Parkway, Suite 200, Burr RidgeHQ
Other business names
VIA IV Investments has reported 1 other business name to the SEC.
- "Wisefactors"
Contact and registration details
- Legal name
- Via IV Investments, LLC
- Headquarters
- 1333 Burr Ridge Parkway, Suite 200, Burr Ridge, IL 60527
- Website
- viaiv.com
- Phone
- 630-674-7226
- SEC file
- 801-120335
- Structure
- Illinois LLC
- Fiscal year end
- December
VIA IV Investments uses Fidelity ($194M, 87%) and Charles Schwab ($27.9M, 13%) as custodians for its separately managed accounts. VIA IV Investments does not have custody of client assets.
- FidelityNational Financial Services · Boston, MA · $194M87%
- Charles SchwabChares Schwab · West Lake, TX · $27.9M13%
At year end, VIA IV Investments’ separately managed accounts were mostly in funds (85%).
What the accounts hold
- Funds85%
- Other15%
- Alternative investments = 5% etf's = 10%15%
How many clients does VIA IV Investments have?
VIA IV Investments has 532 clients and manages $222 million for them, as of March 2026. They include 461 individual clients and 71 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 12 March 2026
What services does VIA IV Investments offer?
VIA IV Investments provides portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does VIA IV Investments use?
VIA IV Investments’ separately managed account assets are held at National Financial Services (Boston, MA), with $194M and Chares Schwab (West Lake, TX), with $27.9M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 12 March 2026
How many financial advisors does VIA IV Investments have?
VIA IV Investments has 4 investment adviser representatives registered with state securities authorities, out of 4 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does VIA IV Investments invest in?
At the end of its last fiscal year, VIA IV Investments’ separately managed accounts held 85% registered funds (mutual funds, ETFs, BDCs) and 15% other. The 15% other category is described as: Alternative Investments = 5% ETF'S = 10%.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns VIA IV Investments?
VIA IV Investments’ direct owners are Jeffrey Holland (50% to 75%) and Jeffrey Coyner (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 12 March 2026
How does VIA IV Investments get paid?
VIA IV Investments is paid through a percentage of assets under management, performance-based fees and other compensation. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact VIA IV Investments?
VIA IV Investments’ main office is at 1333 Burr Ridge Parkway, Suite 200, Burr Ridge, IL 60527. Its phone number is 630-674-7226. Its website is viaiv.com.