TrueWealth Advisors provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, and educational seminars. Financial planning was provided to 1–10 clients last fiscal year.
TrueWealth Advisors reports 1,104 clients. They include 793 individual clients, 297 high-net-worth individuals, and 12 corporations and other businesses. Of its assets, 99.2% ($543M across 1,610 accounts) are managed with discretion; $4.42M across 4 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 72% | 32% |
| High-net-worth individuals | 27% | 66% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | 1% | 1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 793 | $177M | 32.4% | $223K |
| High-net-worth individuals | 297 | $364M | 66.4% | $1.22M |
| Charitable organizations | Fewer than 5 | $540K | 0.1% | $270K |
| Corporations and other businesses | 12 | $6.01M | 1.1% | $501K |
| Total | 1,104 | $547M | 100% | — |
- Clients
- 793
- Regulatory AUM
- $177M
- AUM share
- 32.4%
- Avg. per client
- $223K
- Clients
- 297
- Regulatory AUM
- $364M
- AUM share
- 66.4%
- Avg. per client
- $1.22M
- Clients
- Fewer than 5
- Regulatory AUM
- $540K
- AUM share
- 0.1%
- Avg. per client
- $270K
- Clients
- 12
- Regulatory AUM
- $6.01M
- AUM share
- 1.1%
- Avg. per client
- $501K
Total
- Clients
- 1,104
- Regulatory AUM
- $547M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
TrueWealth Advisors charges 0.55%–1.30% a year for its Portfolio Management Services. The fee is billed in arrears and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting Services
- Fixed fees are negotiable and range between $500 and $10,000 depending on scope; the hourly fee is $250.
- Pension Consulting Services
- Retirement plan services for employer-sponsored plans are charged a maximum fee of 1.3% of plan assets.
Paul Marks owns 50% to 75% of TrueWealth Advisors. It has 21 employees, 13 of them in advisory roles.
Leadership
- Daniel JonesChief Operations Officer/Managing Member
- Anthony ShunnarahChief Growth Officer
Paul MarksMember- Larry SimsManaging Member and
Investment adviser representatives
14 representatives listed in the SEC register as of 9 October 2026.
Staff
- 21 employees
- 13 in advisory functions
- 15 state-registered reps
- 11 broker-dealer reps
- 13 insurance agents
- Owns 50% to 75% of Truewealth Advisors, LLC
Paul Marks
Control person · since February 2014
- Owns 50% to 75% of Truewealth Advisors, LLC
Larry Sims
Control person · since September 2017
TrueWealth Advisors’ regulatory assets grew 3.7× from $148M (July 2021) to $547M (August 2026); clients rose from 307 to 1,104 and employees from 15 to 21.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| August 2026 | $547M | 1,104 | 21 | 10 |
| June 2025 | $439M | 989 | 21 | 10 |
| June 2024 | $356M | 868 | 21 | 10 |
| March 2023 | $307M | 807 | 20 | 10 |
| July 2022 | $288M | 667 | 20 | 10 |
| July 2021 | $148M | 307 | 15 | 8 |
Besides its headquarters, TrueWealth Advisors has 9 offices, with 10 listed addresses in Alabama.
Alabama · 10 listed addresses
- 2000 Southlake Park, Suite 200, HooverHQ
- 500 East Commerce Street, Greenville
- 5310 Atlanta Highway, Montgomery
- 306 South Main Street, Wetumpka
- 198 Main St, Trussville
- 623 South Seminary St, Florence
- 117 Cove Avenue, Gulf Shores
- 3662 Dauphin Street, Mobile
- 1713 Taliaferro Trail, Montgomery
- 2707 Artie Street SW, Huntsville
Other business names
TrueWealth Advisors has reported 4 other business names to the SEC.
- Benefit Planners, Inc.
- Grant Wealth Management
- Truewealth Advisors of Huntsville, LLC
- Williamson Financial Services
Contact and registration details
- Legal name
- Truewealth Advisors, LLC
- Headquarters
- 2000 Southlake Park, Suite 200, Hoover, AL 35244
- Website
- truewealthllc.com
- Phone
- 205-588-4800
- @truewealth-advisors-llc
- SEC file
- 801-114236
- Structure
- Alabama LLC
- Fiscal year end
- December
TrueWealth Advisors uses Charles Schwab ($545M) as custodian for its separately managed accounts. TrueWealth Advisors has custody of $171M in client assets for 423 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $545M100%
At year end, TrueWealth Advisors’ separately managed accounts were mostly in funds (70%) and stocks (23%). Its reported 13F holdings for the quarter ended 30 June 2026 total $444M across 235 positions; the largest are Tidal Trust I (9.0%), Fidelity Merrimack Str TR (6.3%) and State Str SPDR S&P 500 ETF T (5.8%).
What the accounts hold
- Stocks23%
- Exchange-traded equities22%
- Non-exchange-traded equities1%
- Funds70%
- Registered funds69%
- Pooled vehicles1%
- Bonds4%
- U.S. government and agency bonds1%
- State and local bonds1%
- Investment grade corporate bonds1%
- High-yield corporate bonds1%
- Cash9%
Reported 13F holdings
- $444M
- Reported 13F value
- 235
- Positions
- 44.9%
- In the 10 largest
- +11.6%
- Value vs. prior quarter
- Tidal Trust I · Fund Gran US ETF9.0%
- Fidelity Merrimack Str TR · Total BD ETF6.3%
- State Str SPDR S&P 500 ETF T · TR Unit5.8%
- Capital Grp Fixed Incm ETF T · US Multi-sector4.9%
- Dbx ETF TR · Xtrack MSCI Eafe4.4%
- Invesco Qqq TR · Unit Ser 13.2%
- ETF Ser Solutions · Aptus Defined3.1%
- SPDR Series Trust · ST Str P500val3.0%
- First TR Exchange Traded FD · Smid Risng ETF2.7%
- Tidal Trust Iii · Fund Gra Mid ETF2.6%
Together, the ten largest are 44.9% of reported value.
How many clients does TrueWealth Advisors have?
TrueWealth Advisors has 1,104 clients and manages $547 million for them, as of August 2026. They include 793 individual clients, 297 high-net-worth individuals, and 12 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 3 August 2026
What services does TrueWealth Advisors offer?
TrueWealth Advisors provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does TrueWealth Advisors charge?
TrueWealth Advisors charges 0.55%–1.30% a year for its Portfolio Management Services. The fee is billed in arrears and is negotiable.
Source: TRUEWEALTH ADVISORS, LLC - ADV PART 2A, filed 3 August 2026
Which custodians does TrueWealth Advisors use?
TrueWealth Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $545M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 3 August 2026
How many financial advisors does TrueWealth Advisors have?
TrueWealth Advisors has 15 investment adviser representatives registered with state securities authorities, out of 21 employees, and 13 perform investment advisory functions. 11 employees are registered representatives of a broker-dealer and 13 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does TrueWealth Advisors invest in?
At the end of its last fiscal year, TrueWealth Advisors’ separately managed accounts held 69% registered funds (mutual funds, ETFs, BDCs), 22% exchange-traded equities, 9% cash and equivalents, 1% non-exchange-traded equities, 1% U.S. government and agency bonds, 1% state and local bonds, 1% investment grade corporate bonds, 1% high-yield corporate bonds and 1% pooled vehicles (private funds and similar).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns TrueWealth Advisors?
TrueWealth Advisors’ direct owners are Paul Marks (50% to 75%) and Larry Sims (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 3 August 2026
How does TrueWealth Advisors get paid?
TrueWealth Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is TrueWealth Advisors registered with the SEC?
Yes, TrueWealth Advisors has been registered with the SEC as an investment adviser since 31 October 2018. Its CRD number is 298838 and its SEC file number is 801-114236.
Source: Form ADV Part 1A, Item 1, filed 3 August 2026; IAPD firm record
How do I contact TrueWealth Advisors?
TrueWealth Advisors’ main office is at 2000 Southlake Park, Suite 200, Hoover, AL 35244. Its phone number is 205-588-4800. Its website is truewealthllc.com.