The Heaton Hoppes Group provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
The Heaton Hoppes Group reports 97 clients. They include 66 individual clients, 26 high-net-worth individuals, and 5 pension and profit-sharing plans. Of its assets, 100.0% ($173M across 293 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 68% | 36% |
| High-net-worth individuals | 27% | 51% |
| Pension and profit-sharing plans | 5% | 13% |
| Corporations and other businesses | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 66 | $62.5M | 36.2% | $947K |
| High-net-worth individuals | 26 | $87.1M | 50.5% | $3.35M |
| Pension and profit-sharing plans | 5 | $21.7M | 12.6% | $4.34M |
| Corporations and other businesses | Fewer than 5 | $1.22M | 0.7% | — |
| Total | 97 | $173M | 100% | — |
- Clients
- 66
- Regulatory AUM
- $62.5M
- AUM share
- 36.2%
- Avg. per client
- $947K
- Clients
- 26
- Regulatory AUM
- $87.1M
- AUM share
- 50.5%
- Avg. per client
- $3.35M
- Clients
- 5
- Regulatory AUM
- $21.7M
- AUM share
- 12.6%
- Avg. per client
- $4.34M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.22M
- AUM share
- 0.7%
- Avg. per client
- —
Total
- Clients
- 97
- Regulatory AUM
- $173M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
The Heaton Hoppes Group is paid through a percentage of assets under management, hourly charges and other compensation. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure.
Karla Hoppes owns 50% to 75% of The Heaton Hoppes Group. The leadership team of The Heaton Hoppes Group includes Chief Compliance Officer Karla Hoppes. It has 3 employees.
Leadership
Karla HoppesChief Compliance Officer and Managing Member- Robert HeatonMember
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
Staff
- 3 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 50% to 75% of The Heaton Hoppes Group, LLC
Karla Hoppes
Control person · since January 2023
- Owns 25% to 50% of The Heaton Hoppes Group, LLC
Robert Heaton
Control person · since January 2023
The Heaton Hoppes Group’s regulatory assets grew from $151M (March 2021) to $173M (March 2026); clients fell from 110 to 97 and employees were 3 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $173M | 97 | 3 | 1 |
| March 2025 | $155M | 95 | 3 | 1 |
| March 2024 | $150M | 100 | 2 | 1 |
| March 2023 | $145M | 105 | 2 | 1 |
| March 2022 | $179M | 106 | 2 | 1 |
| March 2021 | $151M | 110 | 3 | 1 |
Besides its headquarters, The Heaton Hoppes Group has 0 offices, with 1 listed address in Iowa.
Iowa · 1 listed address
- 411 Viking Road, Suite A, Cedar FallsHQ
Contact and registration details
- Legal name
- The Heaton Hoppes Group, LLC
- Headquarters
- 411 Viking Road, Suite A, Cedar Falls, IA 50613
- Website
- cedarvalleywealth.com
- Phone
- 319-266-6507
- SEC file
- 801-113740
- Structure
- Iowa LLC
- Fiscal year end
- December
The Heaton Hoppes Group uses Charles Schwab ($72.9M, 54%) and Fidelity ($62.7M, 46%) as custodians for its separately managed accounts. The Heaton Hoppes Group has custody of $1.47M in client assets for 46 clients.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $62.7M46%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $72.9M54%
At year end, The Heaton Hoppes Group’s separately managed accounts were mostly in funds (96%).
What the accounts hold
- Stocks1%
- Funds96%
- Cash2%
- Other1%
- Guaranteed investment contracts1%
How many clients does The Heaton Hoppes Group have?
The Heaton Hoppes Group has 97 clients and manages $173 million for them, as of March 2026. They include 66 individual clients, 26 high-net-worth individuals, and 5 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 26 March 2026
What services does The Heaton Hoppes Group offer?
The Heaton Hoppes Group provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does The Heaton Hoppes Group use?
The Heaton Hoppes Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $72.9M and Fidelity Brokerage Services LLC (Smithfield, RI), with $62.7M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 March 2026
How many financial advisors does The Heaton Hoppes Group have?
The Heaton Hoppes Group has 3 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does The Heaton Hoppes Group invest in?
At the end of its last fiscal year, The Heaton Hoppes Group’s separately managed accounts held 96% registered funds (mutual funds, ETFs, BDCs), 2% cash and equivalents, 1% exchange-traded equities and 1% other. The 1% other category is described as: Guaranteed Investment Contracts.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns The Heaton Hoppes Group?
The Heaton Hoppes Group’s direct owners are Robert Heaton (25% to 50%) and Karla Hoppes (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 26 March 2026
How does The Heaton Hoppes Group get paid?
The Heaton Hoppes Group is paid through a percentage of assets under management, hourly charges and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact The Heaton Hoppes Group?
The Heaton Hoppes Group’s main office is at 411 Viking Road, Suite A, Cedar Falls, IA 50613. Its phone number is 319-266-6507. Its website is cedarvalleywealth.com.